CHR COMM REPORT - AUGUST 2023
All activities done by Comm during the month.
COMMUNICATION REPORT AUGUST 2023
OVERVIEW
Constance Hotels & Resorts : Key Coverage : Marie France.fr, The Sunday Times, travelnews.co.za, lastampa.it
- To maintain the visibility for CHR brand and support all the hotels with strong editorial. -To maximize visibility on C Mauritius and C Resorts Brand
COLLATERALS 1. Advertorial CES
2. C Resorts Advertorial FR & ENG 3. CTM All Inclusive Package - English Version 4. CHM All Inclusive Package - English & Chinese Version
Paid Coverage : travelnews.co.za, Gulf News
GOALS
C RESORTS : - Key Coverage : yonder.fr, lifebrands.co.za, motherbabychild.com
MEDIA COVERAGE
BRAND CONTENT
2
PRESS COVERAGE PER HOTEL
POSITION AND PROMOTE
•
• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS
Below chart shows the number (unit) of adverts and editorials per hotel + CHR corporate for August 2023
16
14
Free
12
10
8
6
4
2
0
CHR
CBMP
CPM
CES
CLS
CHM
CMM
CTM
C Resorts
3
PAID PRESS COVERAGE PER HOTEL
POSITION AND PROMOTE
•
• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS
We have a total paid coverage of approximately € 13,348.70.
1.2
Paid
1
0.8
0.6
0.4
0.2
0
CES
CHR
4
PRESS COVERAGE PER MARKET
Below chart shows the valueof the adverts and editorials per market for the month of August 2023for CHRG. We have a total free coverage of approximately € 558,783.73 with a total indicative reach of 71,186,415.
14
€ 229,317 Reach: 48,982,290
Free
€ 4,360 Reach: 958,500
12
10
€ 95,072.40 Reach: 8,786,576
8
6
€ 33,820.33 Reach: 976,495
4
€ 86,120 Reach: 51,530
€ 8,094 Reach: 150,160
€ 102,000 Reach: 11,280,864
2
0
5
LOCAL MEDIA REPORT
During the month of August 2023, two press releases were sent to the local media and received 6 media coverages :"#ConstanceArtLove Suite à la campagne, Rs 135 000 récoltés pour l'association “ Enn Rev Enn Sourir ” and "CSR : Constance Prince Maurice: Une masterclass chocolat pour les élèves de l’École de Cuisine Aline Leal (ECAL)". The chocolate masterclass, in favor of a local NGO, was a proposal of the agency to promote Constance Hotels and Resorts as a group which is involved in giving back to the community. It was also the opportunity to emphasize on the group's mission of nurturing the development of young talents. In addition, two press releases "Constance Festival Culinaire 2023 : Les chefs remettent le couvert avec des concours prestigieux et des dîners haut de gamme" and "C Kite Festival avec Antoine Auriol - Une deuxième édition spectaculaire au C Mauritius" received additional media coverage.
The AVE (Advertising Value Equivalent) for this campaign was MUR 225,036 .
6
PRESS COVERAGE LOCAL MEDIA
To see full report Click Here
7
PRESS COVERAGE
SELECTION OF INTERNATIONAL PRESS CLIPPINGS
Constance Hotels & Resorts
UAE – Siyahatcom • 1 page coverage
France – Marie France • 1 page coverage
Russia – life-24.com • 1 page coverage
Italy – ilmessagero.it • 1/3 page coverage
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INTERNATIONAL PRESS COVERAGE
Constance Hotels & Resorts (By Country)
UK
South Africa
UAE
• •
Travelnews.co.za Travelnews.co.za
• • • • • • • •
The Arab Traveller
• • • •
The Sunday Times
Siyahatcom
The Sunday Times Ireland
Entrepreneur Al Arabiya
Thetimes.co.uk
Russia
Nabd (EG) Motor 283 Nabd (EG) Gheir (AR)
Bbc.co.uk
• • • • • • • • • • •
Po svetu na kolesah
France
Myjane.ru
Moscow.media
Arqam
• •
Marie France.fr
Progressinform.com
Capital M6
Hronika.org
Novostiplaneti.com
Italy
Germany
Dni24.ru
Gorodskoyportal.ru
• • • • • • • • • •
Luxury
• • •
Materialis
Letsmi.ru
Luxury Pret a Porter
Luxusinsider
Life-24.com Tourout.ru
Lastampa.it
Golf Time
Ilmessaggero.it
Quotidianodipuglia.it
Leggo.it
Ilmattino.it
Ilgazzettino.it
Corriereadriatico.it
rivistanatura
10
INTERNATIONAL COVERAGE
Constance Hotels & Resorts (By Hotel)
CHM •
CES •
CBMP •
CPM
rivistanatura.com Travelnews.co.za
Luxury
Bbc.co.uk
• • • • • • • • • • • • • • •
The Sunday Times
•
• • • • • • • •
Siyahatcom.com
• • • • • • • • • • • • • •
Easynewsweb.com Travelnews.co.za
The Sunday Times Ireland
Entrepreneur Al Arabiya
Sundaytimes.co.uk
CHR
Nabd (EG) Motor 283 Nabd (EG) Gheir (AR)
Materialist Golf Time Myjane.ru
Materialist Capital M6 Myjane.ru
• • •
ttgitalia.com
dolcissimame.it
Moscow.media
Moscow.media
The Arab Traveller
Arqam
Progressinform.com
Progressinform.com
Marie France.fr
Hronika.org
Hronika.org
CMM
Novostiplaneti.com
Novostiplaneti.com
CLS •
Dni24.ru
• • • • • •
Luxury
Dni24.ru
Luxury Pret A Porter
Gorodskoyportal.ru
Nabd (EG) Gheir (AR)
Gorodskoyportal.ru
• • • • • • • •
Lastampa.it
Letsmi.ru
Letsmi.ru
ilmessaggero.it
Life-24.com Tourout.ru
Arqam
Life-24.com Tourout.ru
quotidianodipuglia.it
Marie France.fr
Leggo.it
Po svetu na kolesah
Ilmattino.it
Ilgazzettino.it
corriereadriatico.it
Luxusinsider
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SELECTION OF LOCAL PRESS CLIPPINGS
Constance Hotels & Resorts
Jean-Jacques Vallet, la force tranquille de l ’ hôtellerie de luxe Eco Autral Coverage – August 2023
Constance Prince Maurice : Une vingtaine d’élèves initiés à la chocolaterie Week-End Coverage – August 2023
GOLF : Et de trois pour l’éauipe du Legend ! Week-end Coverage – August 2023
12
Constance Hotels & Resorts OTHER LOCAL COVERAGE
CONSTANCE HOTELS & RESORTS : TRUE BY NATURE
Campagne #ConstanceArtLove : Rs 135 000 récoltés pour l’association « Enn Rev Enn Sourir »
GOLF : Et de trois pour l’équipe du Legend ! Constance culinary festival: The event for seasoned gourmets is back! • Aparte.mu
• Aparte.mu
• Actu.mu • Maurice-info.mu
Constance Prince Maurice : Une masterclass chocolat pour les élèves de l’École de Cuisine Aline Leal
• Memento.fr • Ionnews.mu • Ilemauricetourisme.info • Bizweek
• Week-end • Maurice-info.mu
• Actu.mu • Memento.fr • Week-end • Maurice-info.mu • L’Express • Bizweek
GOLF. EASTERN GOLFERS CHALLENGE. Les tournois 2 et 3 à la hauteur des attentes • L ’ Express Deux chefs brillants au Radisson Blu Azuri !
GOLF : Et de trois pour l’équipe du Legend !
• Week-End • Maurice-info.mu
Bocuse d ’ Or. Huit candidats pour succéder à Kritesh Halkory
Jean-Jacques Vallet, la force tranquille de l’hôtellerie de luxe
• Lifestyle
• VoyaG
• Eco Austral
13
SELECTION OF INTERNATIONAL & LOCAL PRESS CLIPPINGS
C Resorts
France – yonder.fr 1 page coverage
South Africa – lifebrands.co.za 1 page coverage
Mauritius – aparte.mu 1 page coverage
UAE – motherbabychild.com • 1 page coverage
14
CORPORATE EVENTS
PR EVENT
COLLABORATION WITH SM STRETCHING – RUSSIA – CHM/CMM
16
PRESS TRIPS
INDIVIDUAL & DEDICATED PRESS TRIPS (JUL – AUG)
Constance EpheliaSeychelles
Constance Prince Maurice
• CHR Dedicated Press trip - Luxury Aficionados
• CHR Dedicated Press trip – Gadiamb / Nude
Mr & Mrs Mrs. Le Marc – Journalists 15 to 17 Jul
Mr Pierre Marchal – Journalists 11 to 13 July
• CHR Dedicated Press trip
Mr Karl Thomas Remlein & Mr Jorg Sharfetter – Journalists 30 August to 02 September
Constance Lemuria Seychelles
• CHR Dedicated Press trip - Luxury Aficionados
Mr & Mrs Mrs. Le Marc – Journalists 21 to 23 Jul
18
INDIVIDUAL & DEDICATED PRESS TRIPS (JUL – AUG)
C Mauritius
Constance Belle Mare Plage
• Individual Press trip (MPTA)
• CHR individual Press trip-NascereMamma Magazine
Mrs Szilvia Szeszler & Mr Laszlo Wiandt Managing Director/Publisher & Photographer 12 to 14 August
Mrs Laura Sciolla – Journalists – Italy 29 to 31 July
• CHR Dedicated Press trip
• Individual Press trip Mr Alexander F. Leibner& Mrs Odette Leibner Founder/Managing & Editor 25 to 28 August
Mr Karl Thomas Remlein & Mr Jorg Sharfetter – Journalists 27 to 30 August
Constance Belle Mare Plage
• Individual Press trip (MPTA)
Mrs Szilvia Szeszler & Mr Laszlo Wiandt Managing Director/Publisher & Photographer 16 to 18 August
19
CORPORATE EVENTS FORYEAR 2023
CONSTANCE HOTELS & RESORTS
UPCOMING EVENTS
• MCBTour Championship-Mauritius : 4 to 10 December • Music & Wine : 11 to 17 December
20
THANK YOU
Communication Department
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