CHR - COMM - REPORT - May 2023

COMMUNICATION REPORT MAY 2023

OVERVIEW

- To maintain the visibility for CHR brand and support all the hotels with strong editorial. -To maximize visibility on C Mauritius and C Resorts Brand

CONSTANCE HOTELS & RESORTS Key Coverage: D La Repubblica, Forbes.fr, guidaviaggi.it, National Newspaper Mail on Sunday

International & Local Press Releases : 1. The award received by the Legend Golf Course 2. Coronation of King Charles : « Island Voices Mauritius » 3. Announce the 5th edition of La Paulée 4. Passion Awards 2023 5. LightBlue Consulting at CHR

GOALS

Events:

Paid Coverage : Le Point , Tuttosport, Journal du Golf.fr, Desir de voyages.fr.

1. La Paulée - 14th – 20th May

C RESORTS : Key Coverage Envols & Hotel & Lodges

Working on: 1. Event - C Kite Festival 2. French & English Translation of Press Kit 3. C Resorts Advertorials 4. Awards List

Advertorials : Advertorial Honeymoon (English & French Versions) Advertorial MICE (French Version)

BRAND CONTENT

MEDIA COVERAGE Sponsorship of : - Seychelles Nature Trail

2

PRESS COVERAGE PER HOTEL

POSITION AND PROMOTE

•

• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS

Below chart shows the number (unit) of adverts and editorials per hotel + CHR corporate for May 2023

30

Paid

25

Free

20

15

10

5

0

CHR

CBMP

CPM

CES

CLS

CHM

CMM

CTM

C Resorts

3

PRESS COVERAGE PER MARKET

Below chart shows the value of the adverts and editorials per market for the month of May 2023. We have a total free coverage of approximately € 216,976,300 with a total indicative reach of 37 247 322

25

Free

€ 216,064,050 Reach: 5,290,417

20

15

€ 90,280 Reach: 282,445

€ 171,580 Reach: 1,803,155

€ 546,776.95 Reach: 13,063,345

€ 92,453,12 Reach: 10,622,820

€ 11,160 Reach: 6,185,140

10

5

0

4

PAID PRESS COVERAGE PER HOTEL

POSITION AND PROMOTE

•

• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS

We have a total paid coverage of approximately € 29,613

7

Paid

6

5

4

3

2

1

0

CHR

CLS

CHM

CMM

5

SELECTION OF INTERNATIONAL PRESS CLIPPINGS

Constance Hotels & Resorts

France – Forbes.fr Website coverage

France – Hotel & Lodge Website coverage

6

SELECTION OF INTERNATIONAL PRESS CLIPPINGS

Constance Hotels & Resorts

UAE – Nabd EG 1 page coverage

Italy – Economy magazine • 1 page coverage

German – Eat & Travel • 2 page coverage

France – Food & Sens • 1 page coverage

7

OTHER INTERNATIONAL COVERAGE

Constance Hotels & Resorts

France •

UK •

Germany •

Italy •

Magazine Hotel & Lodge Magazine Journal Du Golf Magazine Marie Claire

Magazine Travel Africa

Rabi Alieva orlds of food

Magazine Golf & Turismo

• • • • • • • •

• • •

• • • • • • • • • • •

National Television – Channel 5 National Website independent.co.uk

• • • • • • • • • • • • • • • • • • •

focus-online.it

LifePR.de Gastro.de it it PROF

website Acdgroup.it

Mensup.fr

National Website msn.com

affaritaliani.it

Magazine Spa de Beaute

• National Newspaper Belfast Telegraph • National Newspaper Mail on Sunday • National Newspaper Scottish Mail on Sunday • National Newspaper Irish Independent

worldmagazine.it

Magazine L'industrie Hoteliere

Mynewschannel

ttgitalia.com artslife.com guidaviaggi.it

Foodandsens.com Magazine Resto Hotel & Lodge.Fr

News-Blast

News-Research NewsOnline24 Eat & Travel Elite magazine Magazine Chefs!

indiansavage.com mitomorrow.it economymagazine.it

focus-online.it guidaviaggi.it

UAE •

Magazine Zahrat Al Khaleej

Magazine D La Repubblica

• • • • • • •

Newspaper Wejhatt

Russia •

TV - Class Tv Moda

Ajman News

Pinkandchic.net

Magazine Aeroflot Premium

Rijal Magazine Online

South Africa •

magazine Il Sole 24 Ore

• • • • • • •

Life 24

Gheir (AR)

advtraining.it nostrofiglio.it turistipercaso.it

Lifebrands.co.za Magazine Taste

Tourout Daily buff

Arqam

•

Nabd EG Hozpitality

News

Novosty Planety

Dni

Gorodskoy portal

8

LOCAL MEDIA REPORT

In May 2023, five press releases were sent to the local media. Le Legend Golf Course du Constance Belle Mare Plage à nouveau sous les feux de la rampe" while the 2 nd one was in relation to the coronation of King Charles, namely, "Constance Belle Mare Plage offre un cadre idéal à la chorale « Island Voices Mauritius » pour le couronnement du Roi Charles". The third press release was to announce the fifth edition of "La Paulée by CHR 2023 : Escapade gastronomique et œnologique au programme de la semaine" and the fourth one was "Passion Awards 2023 : CHR honore l'excellence de ses équipes ! ". Finally, " CHR s'associe à LightBlue Consulting pour lutter contre le gaspillage alimentaire dans sept de ses établissements" drafted by Constance Hotels &Resorts team was also shared to the media by the agency .

The AVE (Advertising Value Equivalent) for this campaign was MUR 788,243.

9

PRESS COVERAGE LOCAL MEDIA

To see full report Click Here

10

SELECTION OF LOCAL PRESS CLIPPINGS

Constance Hotels & Resorts

Wine tasting voyage to the greatest vintage wines of the world APARTE (Luxury) – May 2023

Nouvelle édition de La Paulée La Gazette – May 2023

#ConstanceArtLove : pour célébrer l’art et la nature Le Journal des Archipels – May 2023

11

SELECTION OF LOCAL PRESS CLIPPINGS

Constance Hotels & Resorts

Constance hotels, Resorts & Golf se distingue – Eco Austral

Constance Hotels Recompense ses meilleurs employes - Le Defi Media

« Iagto Excellence Awards 2023» Constance Hotels, Resorts & Golf se distingue- Eco Austral

Le Parcours de golf 18 trous de Constance Considere comme le meilleur du pays - Le Defi Quotidien

12

Seychelles Nature Trail - L’express

OTHER LOCAL COVERAGE

Constance Hotels & Resorts

L’art de donner en retour : Constance Hotels & Resorts lance la campagne #ConstanceArtLove

Golfer’s Choice Rankings 2023 : Le Legend Golf Course du Constance Belle Mare Plage à nouveau sous les feux de la rampe

« Passion Awards 2023 » : Constance Hotels & Resorts honore l’excellence de ses équipes !

• • • • • • • •

ionnews.mu Bizweek Pg 9

• • • • • •

actu.mu

• • • • •

actu.mu

memento.fr

actu.mu

ilemauricetourisme.info

ilemauricetourisme.info

Le Défi Quotidien Pg 22 ilemauricetourisme.info

memento.fr

Le Mauricien Pg 13

Le Défi Quotidien Pg 24 holidays-evasion.info

Le Défi Quotidien Pg 17

Week-End Pg 45

Bizweek Pg 10

lejournaldesarchipels.com

L'Eco Austral

Constance Belle Mare Plage offre un cadre idéal à la chorale « Island Voices Mauritius » pour le couronnement du Roi Charles

Constance Hotels & Resorts s’associe à LightBlue Consulting pour lutter contre le gaspillage alimentaire dans sept de ses établissements

La Paulée - Wine tasting voyage to the greatest vintage wines of the world

• • • • • •

luxury-in-mauritius.com

• • • • • •

actu.mu

• • •

ionnews.mu

La Gazette Mag

Le Mauricien Pg 2 holidays-evasion.info

ilemauricetourisme.info Le Défi Quotidien Pg 23

ilemauricetourisme.info

actu.mu

memento.fr

business-magazine.mu Le Défi Quotidien Pg 22,

ilemauricetourisme.info

13

L’Express Pg 29

PRESS TRIPS

Constance Belle Mare Plage, Maurice

La Paulée – Press Trip 14th – 20th MAY 2023

1. Mr Gilbert BAGES AMAT- @drinkinmoderation- Spain

1. Press trip – Barter agreement Mr & Mrs Eugenie Sauzier de Rosnay – Freelance Copywriter 20 May to 21 May 2023

2. Mrs Laure GASPAROTTO- Le Monde- France

3. Mrs Orianne NOUAILHAC- Magazine Vigneron-France

4. Mrs Lisa RILEY- Decanter - UK

2. Press trip from MTPA Italy Mr Leggieri, Mr Ascani, Mrs Barassi, Mrs Tereo, Mr Roberto & Mrs Giagu – Journalists & PR MTPA 28 May to 30 May 2023

5. Mr Marcus JOHST- Captain Cork - Germany

6. Mrs Annzra NAIDOO - Taste - South Africa

7. Ms Andrea DI LENA - Food & Wine - Italy

Constance Ephelia Seychelles

Constance Halaveli, Maldives

1. Press trip from Visit Maldives Andrew THOMPSON – SA-based freelance journalist 7 May to 9 May 2023

1. Press trip from Visit Maldives Haat Wedding Magazine – Finland Journalist 8 May to 10 May 2023

14

SEYCHELLES - NATURE TRAIL

SPONSORSHIP

15

CORPORATE EVENT

LA PAULÉE - 14 TH – 20 TH MAY 2023

16

CORPORATE EVENT

LA PAULÉE - 14 TH – 20 TH MAY 2023

17

C Resorts

18

PRESS TRIPS

C Mauritius

• Individual Press trip from UK Mrs Lisa Riley & Mr Williamason – Web Editor - Decanter 21 May to 28 May 2023

19

SELECTION OF INTERNATIONAL PRESS CLIPPINGS

C resorts

France – Envols

France – Hotel & Lodge • 1 page coverage

•

1 page coverage

20

CORPORATE EVENTS FORYEAR 2023

CONSTANCE HOTELS & RESORTS

EVENTS OF THE MONTH

•

La Paulée : 14 to 20 May

UPCOMING EVENTS

• MCBTour Championship-Mauritius : 4 to 10 December

C RESORTS

•

C Kite Festival : 14 to 17 July

21

THANK YOU

Communication Department