CHRG COMMUNICATION REPORT APRIL 2023

COMMUNICATION REPORT APRIL 2023

OVERVIEW

- To maintain the visibility for CHR brand and support all the hotels with strong editorial. -To maximize visibility on C Mauritius and C Resorts Brand Events: 1. Golf & Wine 16 – 23 April 2023 2. Organic Wine Festival – 21 st April 2023 3. PR Event in Italy for Constance Art Love Working on: 1. Event – La Paulée 14 to 20 May 2023

International & Local Press Releases : 1. La Paulée 2. Constance Art Love Campaign

Constance Hotels & Resorts :

Key Coverage travel titles & lifestyle press such as: Harpers Bazaar IT, Le Figaro, Falstaff, Destination KSA.

GOALS

Collaterals : 1. Advertorial Constance Tsarabanjina

Paid Editorials : SL Les Echos (France), La Gazette & Business Mag (Indian Ocean)

Production : 1. Teaser Music & Wine 2024 (to be uploaded)

MEDIA COVERAGE C RESORTS : - Key Coverage in key travel titles & lifestyle press such as: Nabd

BRAND CONTENT

2

PRESS COVERAGE PER HOTEL

POSITION AND PROMOTE

•

• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS

Below chart shows the number (unit) of adverts and editorials per hotel + CHR corporate for April 2023

20

Paid

18

Free

16

14

12

10

8

6

4

2

0

CHR

CBMP

CPM

CES

CLS

CHM

CMM

CTM

C Resorts

3

PRESS COVERAGE PER MARKET

Below chart shows the value of the adverts and editorials per market for the month of April 2023. We have a total free coverage of approximately € 454,265.25 with a total indicative reach of 125,229,875

25

Free

€ 249,737 Reach: 8,361,803

20

€ 151,231.25 Reach: 28,111,036

€ 11,560 Reach: 66,418,400

15

€ 25,500 Reach: 20,330,533

€ 500 Reach: 516,367

10

€ 15,737 Reach: 1,491,736

5

0

4

PAID PRESS COVERAGE PER HOTEL

POSITION AND PROMOTE

•

• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS

We have a total free coverage of approximately € 30,970

3.5

Paid

3

2.5

2

1.5

1

0.5

0

CHR

CBMP

CPM

CHM

CMM

5

SELECTION OF INTERNATIONAL PRESS CLIPPINGS

Constance Hotels & Resorts

France – Le Figaro • 1 page coverage

UAE – Destination KSA • 3 pages coverage

Italy – Harpers Bazaar • 1/8 page coverage

German - Falstaff • 1 page coverage

6

OTHER INTERNATIONAL COVERAGE

Constance Hotels & Resorts

Russia •

Germany •

Italy •

Gorodskoy portal

Travelnews

vanityfair.it

• • • • • • • • • • • •

Travel TRX Tour Out Vremechko

• • • • • • •

Falstaff

• • • • • • • • • • •

harpersbazaar.com economymagazine.it

LifePR.de

My News Channel

affaritaliani.it

Mockva News

it it PROF News-Blast

gist.it

Daily buff

eventiculturalimagazine.com

Novosty Planety

News-Research im Mittelstand

advtraining.it affaritaliani.it

Letsmi

Money talks

viaggioff.it

Dni 24

scenaillustrata.com

UK •

Dzen

grazia.it msn.com

media TV Choice

VC

• • • • •

media Total TV Guide Newspaper The Times

Wiotto

Newspaper The Times Ireland

France •

times.co.uk

UAE •

Yonder.fr

jancisrobinson.com

magazine Destination KSA

• • • • • •

L'hommetendance.fr

• • • •

Connecting Travel

Paperblog.fr Le Figaro.fr Leshardis.com Elle A Table.fr

Nawa3em

Americas •

Yasmina

Thetravel.com

Destination KSA

Forbes.fr

7

LOCAL MEDIA REPORT

In April 2023, two press releases were sent to the local media. The first press release sent to the local media was to announce the third edition of the Organic Wine Festival at C Mauritius, while the second one was in relation to the CSR campaign #ConstanceArtLove, namely, " L’art de donner en retour” . The press releases shared with the media at the end of March 2023, namely, "IAGTO Excellence Awards 2023 : Constance Hotels, Resorts & Golf se distingue à l’international pour sa prestigieuse offre golfique" was mainly covered by the media during the month of April 2023.

The AVE (Advertising Value Equivalent) for this campaign was MUR 378,537.

8

PRESS COVERAGE LOCAL MEDIA

To see full report Click Here

9

SELECTION OF LOCAL PRESS CLIPPINGS

Constance Hotels & Resorts

IAGTO Excellence Awards 2023 : Constance Hotels, Resorts & Golf se distingue à l’international pour sa

Nouvelle édition de la Paulée ! Coverage – April 2023

prestigieuse offre golfique Coverage – April 2023

C Mauritius présente la troisième édition du Organic Wine Festival Coverage – April 2023

10

OTHER LOCAL COVERAGE

Constance Hotels & Resorts

CULTURE DURABLE Scott & Co. Ltd élargit sa gamme Nespresso Professionnel de café bio

Constance Ephelia staff complete leadership and management development programmes

Constance Hotels Resorts & Golf récompensé à l'international • Le Défi Quotidien Pg 8 - Gauche de page • Bizweek (02.04) Pg 10 • ionnews.mu • actu.mu • L’Éco austral n°377

• L’Express Pg 17 • Mazavaroo Pg 12 – 13 • Memento • Business Magazine

• nation.sc

L’art de donner en retour : Constance Hotels & Resorts lance la campagne #ConstanceArtLove

Constance Festival Culinaire 2023 • Journal des Archipels Pg 75 • Voya-G • Le Matinal • Metroexpress

Nouvelle édition de la Paulée !

• ionnews.mu • actu.mu

• lagazette-mag.io • Business Magazine Pg 21

11

PRESS TRIPS

Constance Halaveli, Maldives

Constance Lemuria, Seychelles

• Individual Press trip – Barter with Festzeig Magazine

• Individual Press trip - WELT Magazine

Mrs Christine Marquardt & Mrs Andrea Treder – Journalists

Mrs Alicia Miler & Mr Alexander Layton – Journalist

18 - 21 April 2023

14 – 16 April 2023

• Individual Press trip – Barter with Marie Claire

Magazine

Mrs Tatiana Sarkisian – Journalist

15 – 20 April 2023

12

CORPORATE EVENT

GOLF & WINE - 16 TH – 23 TH APRIL 2023

13

PR EVENT IN ITALY

CONSTANCE ART LOVE- APRIL 2023

C Resorts

15

SELECTION OF INTERNATIONAL PRESS CLIPPINGS

C Resorts

UAE – 7news1 • 1 page coverage

UAE – Nabd (EG) • 1 page coverage

UAE – Motor 283 • 1 page coverage

16

OTHER COVERAGE

C Resorts

LOCAL COVERAGE

INTERNATIONAL COVERAGE

Indian Ocean • Silhouette (Air Seychelles in-flight magazine)

C Mauritius présente la troisième édition du Organic Wine Festival

UAE •

Newspaper Wejhatt

• maurice-info.mu • ilemauricetourisme.info • ionnews.mu • memento.fr • actu.mu • luxury-in-mauritius.com • Bizweek Pg 8

• • • • • • • • • • • • •

Magnificent

Nabd Safarin

Nawa3em Eat'n Stays Motor 283 3 in Dubai

7news1

Arabian Tripper

Syyaha Arqam

Nabd (EG)

Wejhatt

17

CORPORATE EVENT

ORGANIC WINE FESTIVAL – 21 ST APRIL 2023

18

CORPORATE EVENTS FORYEAR 2023

CONSTANCE HOTELS & RESORTS

EVENTS OF THE MONTH •

Golf &Wine : 16 to 23 April

UPCOMING EVENTS

•

La Paulée : 14 to 20 May

• MCBTour Championship-Mauritius : 4 to 10 December

C RESORTS

•

C Kite Festival : 14 to 17 July

19

THANK YOU

Communication Department