COMM REPORT - MARCH 2024

COMMUNICATION REPORT MARCH 2024

OVERVIEW

• Prioritize consistent branding and messaging for the CHR brand, ensuring that all hotel properties receive strong editorial support.

COLLATERALS Updates: • CLS factsheets ENG & FR & ES & IT • CTR factsheet ENG & FR • CSBM factsheet ENG & FR • CHM factsheets ENG & FR & ES & IT • CHM Hotel Plan

CONSTANCE HOTELS & RESORTS :

Key Coverage : Country & Town House, golfeturismo.it, lifebrands.co.za, Life 24, Yonder.fr, Le Point.fr

•

Dedicate resources & strategies to amplify the visibility of :

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The C Resorts brand, making it a recognized and in-demand destination

GOALS

C RESORTS : - Key Coverage: News24, Wejhat

BRAND CONTENT PRESS RELEASES Distribute to Local & International Market • 17th edition of the Constance Festival Culinaire • Savor the blend of luxury and tradition: CHR partners with Newby Tea Distribute to Local Market Only • 20 students graduated from BRIGHT

•

Rodrigues as CHR new Destination.

MEDIA COVERAGE

• Focus on enhancing the visibility and appeal of our brands, setting them apart in the competitive market.

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PRESS COVERAGE PER HOTEL

POSITION AND PROMOTE

•

• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS

Below chart shows the number (unit) of adverts and editorials per hotel + CHR corporate for March 2024

60

Free

50

Paid

40

30

20

10

0

CHR

CBMP

CPM

CES

CLS

CHM

CMM

CTM

CTR

CSBM C Resorts

3

PAID PRESS COVERAGE PER HOTEL

POSITION AND PROMOTE

•

• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS

We have a total paid coverage of approximately € 23,084 , with an indicative reach of 1,554,200.

2.5

Paid

2

1.5

1

0.5

0

CBMP

CPM

CES

CLS

CTR

C Resorts

4

PRESS COVERAGE PER MARKET

Below chart shows the value of the adverts and editorials per market for the month of March 2024 for CHRG. We have a total free coverage of approximately € 1,701,450.78 with a total indicative reach of 245,068,672

25

€ 190,569.75 Reach: 9,492,085

Free

€ 249,480 Reach: 180,924,283

€ € 1,062,869.03 Reach: 53,338,993

20

15

€ 94,960 Reach: 8,170,152

€ 24.690 Reach: 2,155,330

€ 4,850 Reach: 567,000

10

€ 47,000 Reach: 527,329

€ 26,031 Reach: 9,993,500

5

0

5

LOCAL MEDIA REPORT

During the month of March 2024, the following press release was sent to the local media: • Constance Festival Culinaire - La 17e édition se clôture en apothéose avec une pléiade de récompenses ! • Constance Hotel & Resorts honore ses 20 diplômés 2023 The main campaign for the month of March 2024 revolved around Constance Festival Culinaire and the following interviews were conducted: • The MBC interviewed Patrick Bertron who shared about his participation over the years at the Constance Festival Culinaire and expressed his appreciation for the Mauritian cuisine. • L'Express published the interview Mercotte where she spoke about the festival and local products. • Business Magazine interviewed Bruno Le Gac, one of the founders of Constance Festival Culinaire and it me was included in an article. The agency also secured an article in Lifestyle Magazine to promote Constance Spa and the treatments it has to offer. Additional media coverage was received from the press release distributed to the media to announce the opening of three new Constance Hotels in Rodrigues.

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PRESS COVERAGE LOCAL MEDIA

To see full report Click Here

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PRESS COVERAGE

Constance Hotels & Resorts LOCAL COVERAGE

Constance Festival Culinaire 2024

Michael Llodra coach des jeunes

• • • • • • • • • • • • • • • • • •

• • • • • • • • • • •

• • • •

Memento.fr Le Xjournal

Memento.fr Week-End

L'Express Week-End Lexpress.mu allafrica.com

maurice-info.mu

holidays-evasion.info

holidays-evasion.info

Bizweek

MCB TV

Lemauricien.com

mcbradio.tv

lexournal.mu

hellorodrigues.fr

holidays-evasion.info

Tourisme D'affaires- Maurice reste un choix de prédilection

L’Express voya-g.com voya-g.com

Bizweek

• •

Business Magazine

Le Xjournal

Business-magazine.mu

minorityvoice.info 5-Plus Dimanche

Le Defi Quotidien

L’ Express

MITD | École hôtelière Sir Gaëtan Duval : Job Fair 2024

actu.mu

voya-g.com

•

Le Mauricien

maurice-info.mu

Ilemauricetourisme.info

Dr Jérôme Fabre : L’Institut Escoffier

Business Magazine

•

Memento.fr

Le Mauricien

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SELECTION OF LOCAL PRESS CLIPPINGS

Constance Hotels & Resorts

voya-g.com Coverage – March 2024

Memento.fr Coverage – March 2024

Hellorodrigue.fr Coverage – March 2024

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SELECTION OF LOCAL PRESS CLIPPINGS

Constance Hotels & Resorts

MCB TV - Constance Festival Culinaire 2024

To see full video Click Here Time stamp (24:50)

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INTERNATIONAL COVERAGE

Constance Hotels & Resorts (By Market)

Italy

Germany

United Kingdom

• • • • • • • • • • • • • • • • • • • •

TTG Luxury

Hogapage.de LifePR Falstaff Travel Annette.sandher Falstaff Travel robertbebic Falstaff Travel LokalKlick LifePR Travelnews modelvita.com Travel Inside

• • • • • • • • • • • • •

thetimes.co.uk Today’s Golfer Selling Travel thetimes.co.uk thetimes.co.uk TTG Luxury thetimes.co.uk Food & Travel Golf Escapes thetimes.co.uk Fabric Magazine

Golf e Turismo Golf e Turismo

gqitalia.it

golfeturismo.it

Class Tv Moda – You Tube+ MilanoFinanza website

Regional Newspaper Bath & Wiltshire Parent

Il Sole 24 Ore ilsole24ore.com

inviaggio.touringclub.it corrierenazionale.it cronacheturistiche.it pasticceriainternazionale.it

huffingtonpost.it

Dive

ilgusto.it

ilsecoloxix.it

South Africa

lasentinella.gelocal.it

repubblica.it

• • • •

tourismupdate.co.za FairLady newsletter

laprovinciapavese.gelocal.it

lostrillo.it corriere.it

Joburg Life Life Brands

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INTERNATIONAL COVERAGE

Constance Hotels & Resorts (By Market)

UAE

France

China

• • • • • • • • • • • • • • • • • • • • • •

Newspaper Wejhatt

• • • • • •

• • • • • • • • • • • • • • • • • • • • •

Fairways

Madame Figaro

Nabd (EG) Gheir (AR)

Hospitality-on.com

Traveler Magazine

Infotravel.fr

163.com 163.com

Wejhatt Online

Le Figaro

Siyahatcom

Mistertravel.News

m.sohu.com

Middle East News 247

Lechef.com

www.sohu.com 3g.k.sohu.com travel.sohu.com 3g.k.sohu.com www.micecn.com www.sohu.com mp.weixin.qq.com mp.weixin.qq.com mp.weixin.qq.com mp.weixin.qq.com mp.weixin.qq.com mp.weixin.qq.com mp.weixin.qq.com mp.weixin.qq.com mp.weixin.qq.com 3g.k.sohu.com

ABC UAE

Trade Arabia

Travel & Tourism News Middle East

Russia

• • • • • • • • • • •

Borsh media Vse Novosti ABC News Infomolniya Dix News Gazeta Mir All interesting Inform Journal VidexNews

TTN Worldwide

Eat'n Stays Fact Jeddah

Arab Travellers 24

Gulf News 24

act Saudi fact dubai

factabudhabi

Factriyadh.com Fact UAE (EN)

Daily feeds

Witto

Fact UAE Online Magazine

The Ethicalist Britishmums

13

INTERNATIONAL PRESS COVERAGE

Constance Hotels & Resorts (By Hotel)

CES

CBMP

CRDG

•

thetimes.co.uk

• • • • • • • • • • • • • • • • • • • • • • •

thetimes.co.uk Today’s Golfer Selling Travel Golf e Turismo Golf e Turismo

• • • • • • • • • • • •

Borsh media Vse Novosti ABC News Infomolniya Dix News Gazeta Mir All interesting Inform Journal VidexNews Daily feeds repubblica.it Golf e Turismo

• • • •

LokalKlick

• Regional Newspaper Bath & Wiltshire Parent • TTG Luxury • Fabric Magazine • Class Tv Moda – You Tube + MilanoFinanza website • Il Sole 24 Ore • ilsole24ore.com • Joburg Life • repubblica.it

LifePR

Travelnews

modelvita.com

gqitalia.it

CHM

golfeturismo.it

inviaggio.touringclub.it cronacheturistiche.it

Dive

• •

Witto

pasticceriainternazionale.it

corriere.it

The Ethicalist Britishmums

CLS

CMM

• • • • •

thetimes.co.uk Food & Travel Golf Escapes Fabric Magazine

mp.weixin.qq.com

CR/CSBM/ CTR

thetimes.co.uk

• • • • •

Hogapage.de

Dive

LifePR

TTG Luxury Life Brands

• •

mp.weixin.qq.com

Falstaff Travel Annette.sandher Falstaff Travel

Witto

Class Tv Moda – You Tube + MilanoFinanza website

FairLady newsletter

• •

Il Sole 24 Ore

robertbebic Falstaff Travel

ilsole24ore.com corrierenazionale.it

Mistertravel.News

• •

Joburg Life repubblica.it

Lechef.com

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INTERNATIONAL PRESS COVERAGE Constance Hotels & Resorts (By Hotel)

CHR

CPM

CTR

• • • • • • • • • • • • • • • • • • • • • • • • • •

cronacheturistiche.it

• • • • • • • • • • • • • • • • • • • • • • • •

Madame Figaro

pasticceriainternazionale.it

• • • • • • • • • • • • • • • • • • • • •

thetimes.co.uk

Traveler Magazine

• Newspaper Wejhatt • Nabd (EG) • Gheir (AR) • Wejhatt Online • LokalKlick • LifePR • Travelnews • modelvita.com • Travel Inside • Le Figaro • Yonder.fr • Yonder.fr

inviaggio.touringclub.it

huffingtonpost.it

163.com 163.com

corriere.it

ilgusto.it

ilsecoloxix.it

Hogapage.de

m.sohu.com

lasentinella.gelocal.it

LifePR

www.sohu.com 3g.k.sohu.com travel.sohu.com 3g.k.sohu.com www.micecn.com www.sohu.com mp.weixin.qq.com mp.weixin.qq.com mp.weixin.qq.com mp.weixin.qq.com mp.weixin.qq.com mp.weixin.qq.com mp.weixin.qq.com 3g.k.sohu.com

repubblica.it

Falstaff Travel Annette.sandher Falstaff Travel Mistertravel.News

laprovinciapavese.gelocal.it

lostrillo.it corriere.it Siyahatcom

Lechef.com Borsh media Vse Novosti ABC News Infomolniya Dix News Gazeta Mir All interesting Inform Journal VidexNews

Middle East News 247

ABC UAE

Trade Arabia

Travel & Tourism News Middle East

CRM

TTN Worldwide

•

Eat'n Stays Fact Jeddah

Yonder.fr

Arab Travellers 24

Gulf News 24

Fairways

fact Saudi fact dubai

Daily feeds

Hospitality-on.com

Golf e Turismo

Infotravel.fr

factabudhabi

tourismupdate.co.za

Factriyadh.com Fact UAE (EN)

Le Figaro

15

Fact UAE Online Magazine

SELECTION OF INTERNATIONAL PRESS CLIPPINGS

Constance Hotels & Resorts

Germany – Falstaff • 2 pages coverage

China – Madame Figaro • 3 page coverage

Russia – Borsh media 1 pages coverage

16

SELECTION OF INTERNATIONAL PRESS CLIPPINGS

Constance Hotels & Resorts

UK – The Times

France – Le Figaro 1 page coverage

UAE – Worldwide Golf • 1 page coverage

•

1 pages coverage

17

CRESORTS

INTERNATIONAL COVERAGE

C Resorts (By Market)

UAE

• •

Newspaper Wejhat

Nabd (EG)

South Africa

•

News24

Italy

South Africa - News24 • 1 pages coverage

UAE – Newspaper Wejhat • 1 pages coverage

•

rumors.it

19

MEDIA TRIPS

MEDIA TRIPS

Constance Festival Culinaire

Constance Halaveli Maldives

Agathe Jaffredo – France (Resto Magazine)

• Resorts Magazine

Annette Sandner – Germany (culinarypixel.de)

Individual Presstrip Dates: 23 March to 26 March 2024 Journalists: Mr Lawrence Taylor & Mr Ovidio Guaita – Senior Editor & Editor in Chief Country : UK

Camilla Almqvist – Scandinavia (Premium Magazine)

Chi (Maggie) Ming – China (Travel Zone)

Herman Lensing - South Africa (SARIE Magazine)

Thomas Alphonsine - Influencer

Constance Ephelia Seychelles

Ingrid Teufl – Germany (Kurier Austria)

Kohinoor Sahota – UAE (Fact Magazine)

• Sunrise Photography

Nicoletta Moncalero – Italy (IlGusto.it)

Individual Presstrip Dates: 3 March to 5 March 2024 Journalists: Mr Brad Frerkson, photographer Country : US

Robert Bebic – Germany (Touristbook)

Henry Coldstream – UK (Great British Chefs)

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EVENTS

CONSTANCE FESTIVAL CULINAIRE

23

CONSTANCE FESTIVAL CULINAIRE

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UPCOMING CORPORATE EVENTS

CONSTANCE HOTELS & RESORTS

• Golf &Wine – 21 st to 28 th April 2024 (Constance Belle Mare Plage)

La Paulée – 12 th to 19 th May 2024

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• Escapade Gourmande – 11 th to 15 th August 2024 (Constance Moofushi Maldives)

• Escapade Gourmande – 15 th to 18 th August 2024 (Constance Halaveli Maldives)

• Golf &Wine – 15 th to 22 nd December 2024 (Constance Lemuria Seychelles)

CRESORTS

• C Kite Festival – 27 th June to 1 st July 2024

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BRAND AWARENESS CAMPAIGN

ADVERTISING CAMPAIGN "Where Else but Constance?"

Our latest brand awareness campaign, "Where Else but Constance?" at London's Bank, Paddington, and Victoria Stations, showcasing Constance Hotels & Resorts for 7 weeks (from 26 February to 14 April)

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THANK YOU

Communication Department