MCB Tour Championship Pressbook 2022

Key performance insights

Whilst we’ve seen relatively low reach from our campaigns in terms of site traffic, it’s clear that we’re reaching highly engaged golfing enthusiasts with our content, and consistently outperforming engagement metrics across publishers.

We have seen strong CTR from The Times audiences, particularly with our display campaign. We are looking to boost native impressions in the last live week

Our Le Point display has driven the greatest number of impressions, and outperformed

We continue to see strong engagement from German audiences so far and hope to see impressions match once the final report is received.

Despite driving a small number of sessions, we have seen the strongest engagement from the UK golf audience.

engagement benchmarks.

STATUS: Ongoing

STATUS: COMPLETE

STATUS: COMPLETE

STATUS: COMPLETE