MCB Tour Championship Pressbook 2022

Campaign overview | Display summary

Our display activity on Le Point has now finished, and we saw an overall strong performance, overdelivering in terms of impressions and CTR against benchmark. We can see that Constance has strong brand affinity with French audiences, and display is a strong format for driving site traffic.

Display partnership

Published:

3 rd March 204,889

Total page views: Booked impressions:

203,080 100.89%

Pacing:

Dwell time on content:

14.8 secs

CTR:

0.35%

Industry display benchmarks • Display CTR: 0.08%