MONTHLY REPORT APRIL 2024

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E-Business

1 E-BUSINESS MONTHLY REPORT | APRIL 2024

SUMMARY

01. Website Performance 02. Online Reputation Management 03. Social Media 04. CRM Marketing 05. Editorial & Partnerships

WEBSITE PERFORMANCE

CONSTANCEHOTELS.COM

AUDIENCE OVERVIEW

CONSTANCEHOTELS.COM

ACQUISITION OVERVIEW

CONSTANCEHOTELS.COM

YEAR OVER YEAR

* PPC = Pay Per Click: Advertising method where the brand pay each time a user click on the advertising.

CONSTANCEHOTELS.COM

HIGHLIGHTS

All Conversions (month over month)

Pay Per Click Results (month over month)

Organic Traffic (year over year)

▼ 18%

New Organic Users

145K

▲ 5%

Transactions

209

▼ 30%

Transactions

▼ 20%

Organic sessions

233K

▼ 23%

Revenue

€806K

▼ 56%

Revenue

€215K

▼ 80%

Transactions

808

▲ 10%

Conversion rate 0.20%

▼ 4%

Ads Spend

€10.49K

▼ 62%

ROAS

2054%

▲ 38%

Cost per click

€0.24

• All Conversions: In April, we observed a 5% increase in transactions, rising from 198 to 209. Despite this growth, total revenue decreased by 23%, dropping from €994.84K to €805.63K. The conversion rate improved by 10%, increasing from 0.18% to 0.20%.

• Pay Per Click (PPC) Results: The PPC campaigns are delivering commendably, evidenced by a 12% increase in transactions and a 13% increase in revenue, despite a strategic reduction in ad spend by 5%. The ROAS stands at an impressive 3332%, with an 8.3% increase from the previous month, affirming the cost-effectiveness and escalating efficiency of the paid search strategy.

• Organic Traffic: With new user counts increasing by 24.13% and transactions soaring by 99.06%, underscoring a high propensity for conversion amongst organic visitors. Notwithstanding a 19.66% decline in session count, the data indicates that current SEO efforts are yielding a more targeted and conversion-ready audience.

C-RESORTS.COM

AUDIENCE OVERVIEW

C-RESORTS.COM

ACQUISITION OVERVIEW

CONSTANCEHOSPITALITY.COM

AUDIENCE OVERVIEW

CONCLUSIONS

INSIGHTS

constancehotels.com

constancehospitality.com

c-resorts.com

ONLINE REPUTATION MANAGEMENT

CONSTANCE HOSPITALITY MANAGEMENT

SUMMARY - APRIL

CONSTANCE HOSPITALITY MANAGEMENT

REVIEWS AND MANAGEMENT RESPONSE - APRIL

CONSTANCE HOSPITALITY MANAGEMENT

SOURCES - APRIL

CONSTANCE HOSPITALITY MANAGEMENT

REVIEWS - APRIL

CONSTANCE HOSPITALITY MANAGEMENT

SEMANTIC ANALYSIS - APRIL

CONCLUSIONS

INSIGHTS - APRIL

89.3% Management responses, 643 of 688 respondablereviews have been responded to.

An increase in reviews, with a total of 874 reviews . With 386 reviews , Booking.com takes the first place, 310 reviews on TripAdvisor as the top leading reviews source, followed by 134 reviews on Google, among the other sources.

CPM, CHM and CES ranked top three in positive comment percentage.

In terms of semantic analysis, there has been an increase in mentions, but Sentiment (about the brand in general) slightly decreased. Top negative reviews were regarding Food & Drinks, Value and Room Top positive reviews are about the Experience, Staff and Service!.

CHR SOCIAL MEDIA STATISTICS

YOUTUBE

Constance Festival Culinaire 17 Edition 2024 485 views

Total audience

▲ 0.02%

2.8K

▼ 4%

Video views

10.1K

▼ 8%

Total Impressions

56.3K

Click on images to view posts online

FACEBOOK PAGE PER HOTEL

OVERVIEW

Hotel

Page followers

Page visits

Reach

Impressions

Engagement

CBMP

17.5K ▲ 2.1%

8.8K ▼ 17.2%

122.7K ▼ 72.5%

306.4K ▼ 58%

3.8K ▼ 77.6%

CPM

12.8K ▲ 3.2%

3.9K ▼ 25.3%

103.7K ▼ 71.4%

146.7K ▼ 68.3%

1.9K ▼ 49.1%

CHM

8.7K ▲ 3%

12.8K ▲ 34.7%

375K ▼ 53.9%

664.4K ▼ 28.1%

1.8K ▼ 34.6%

CMM

9.4K ▲ 4.7%

18.9K ▲ 28%

479.4K ▼ 55.6%

982K ▼ 23.9%

3.5K ▼ 82.9%

CLS

6.6K ▲ 1.6%

120K ▼ 21.3%

1.9K ▼ 39.5%

80.5K ▼ 21.5%

875 ▼ 88.1%

CES

4.5K ▲ 1.1%

2.1K ▼ 57%

3.2K ▼ 35.6%

148K ▼ 6.5%

172.3K ▼ 62.3%

CTM

9.5K ▲ 2.3%

186.6K ▼ 32.9%

278K ▼ 27.6%

5.8K ▼ 16.6%

3K ▼ 83.6%

CSM

10.4K ▲ 0.7%

2.1K ▼ 2.5%

5.5K ▼ 93.6%

18.7K ▼ 83.8%

356 ▼ 77%

CTR

10.9K ▲ 0.5%

3.6K ▼ 35.7%

11.3K ▼ 89.9%

39K ▼ 77.8%

2.6K ▼ 60.3%

FACEBOOK

TOP POSTS

Click on images to view posts online

FACEBOOK

TOP POSTS

Click on images to view posts online

CONCLUSIONS

INSIGHTS

Best performing posts : This month again, UGC performed well. In April, we focused on the theme of Nature. Our top-performing posts featured the beautiful natural surroundings of our hotels, resonating strongly with our audience. Facebook & Instagram : We noticed a decrease in the performance of individual hotel pages in April. This decline is attributed to the fact that we focused solely on organic content and did not run any paid ads. The pause allowed us to rework our paid strategy for future campaigns. Moving forward, we expect these adjustments to enhance our overall performance and drive better results.

C RESORTS

C RESORTS FACEBOOK

▲ 10.7%

Followers

10.3K

▲ 835.2%

Page reach

1.9M

▲ 139.2%

Page visits

7.8K

▲ 591.8%

Impressions

1,9M

▲ 179.1%

Engagement

C RESORTS FACEBOOK

TOP POSTS

Click on images to view posts online

C MAURITIUS FACEBOOK

▲ 4.4%

Followers

6.5K

▲ 28.5%

Page reach

166.5K

Page visits

4.3K

▼ 22.8%

Impressions

288K

▲ 46.9%

Engagement

7.6K

▲ 172.3%

C MAURITIUS FACEBOOK

TOP POSTS

Click on images to view posts online

C RODRIGUES FACEBOOK

▲ 2.4%

Followers

12.6K

▲ 68.5%

Page reach

145.2K

Page visits

7.5K

▼ 27.4%

Impressions

241.1K

▲ 22%

Engagement

5.1K

▼ 33.8%

C RODRIGUES FACEBOOK

TOP POSTS

Click on images to view posts online

C RESORTS INSTAGRAM

12.6K

▲ 1%

Followers

1.5M

▲ 2.4K%

Account reach

2.7K

▼ 5.6%

Page visits

1.1M

▲ 515.3%

Impressions

910

▼ 31.2%

Engagement

▼ 6.8%

Posts’ Saves

26K

▼ 64.9%

Story Impressions

INSTAGRAM

TOP POSTS

Click on images to view posts online

CONCLUSIONS

INSIGHTS

April overview: April marked our official announcement of the C Kite Festival with Antoine Auriol and the new strategy put in place over all our platforms Instagram: Kick off of new C Mauritius IG and posted content on C Rodrigues IG also. We are now posting content on both individual pages on a regular basis compared to the C Resorts page. Stay tuned for more updates! Facebook: The engagement and reach on C Mauritius FB page still surpass that of the C Resorts FB page. Same over C Rodrigues page which is currently performing very well.

CHR SOCIAL MEDIA STATISTICS CHINA

WECHAT

FEATURED BLOGS – VOLVO CHINA OPEN (VCO), CFC

3 BLOGS

5,747 ▲ 11.2%

Follower No.

668 ▲ 995%

New followers

93 ▲ 389%

Follower lost

4,650 ▲ 274%

Total impressions

Impressions: 898 Forwards: 44 Likes + Recommends: 14 Open rate: 2.17% ▼ 2.22% ▲ 23.1 % ▼ 65.9%

▲ 133%

VCO Pre-event promotion

CFC Recap

Tactical golf offer

WECHAT

CONTENT UPDATE: ARTICLE ON BRAND STORY & CONTACT US

A beach with palm trees and a boat

A screenshot of a hotel

Description automatically generated

WECHAT – VIDEO ACCOUNT

CONTENT UPDATE: ARTICLE ON BRAND STORY & CONTACT US

Video Views

3,190 ▼ 5.6%

Forwards

113 ▼ 5.6%

Likes

67 ▼ 5.6%

Recommendatio ns

45 ▼ 5.6%

WECHAT – VIDEO ACCOUNT

ORGANIC TRAFFIC & PAID TRAFFIC

Top 5 Access Sources

Wechat Mini Program visits

Times

16,800 ▲ 189.6%

400

328

Total Users

668828 ▲ 34.4%

300

203

New Users

749 ▲ 519%

200

106

100

Fowards

32 ▲ 60%

Avg. Time on Page 140.17 seconds ▼ 5.6%

WeChat Ads Recently used

WeChat menu

Search WeChat dialouge

WeChat Ads

Recently used WeChat menu

WeChat dialouge

WECHAT – PAID ADS

1ST PAID ADS CAMPAIGNS ON WECHAT - OBJECTIVE: FOLLOWER ACQUISITION

Click times

Visitor number

Cost per click

CTR

Impression number

User exposed no.

CMM: 110K views CHM: 199K views

Ave CPM: CNY

Total cost: CNY

*CPM: Cost per Mille *oCPM: Optimized Cost Per Mille

WECHAT – PAID ADS ASSETS

ORGANIC TRAFFIC & PAID TRAFFIC

• 2 tailored videos • 2 landing pages • Direct to WeChat article and WeChat Mini-Program

LITTLE RED BOOK