MONTHLY REPORT APRIL 2024

CONSTANCEHOTELS.COM

HIGHLIGHTS

All Conversions (month over month)

Pay Per Click Results (month over month)

Organic Traffic (year over year)

▼ 18%

New Organic Users

145K

▲ 5%

Transactions

209

▼ 30%

Transactions

57

▼ 20%

Organic sessions

233K

▼ 23%

Revenue

€806K

▼ 56%

Revenue

€215K

▼ 80%

Transactions

808

▲ 10%

Conversion rate 0.20%

▼ 4%

Ads Spend

€10.49K

▼ 62%

ROAS

2054%

▲ 38%

Cost per click

€0.24

• All Conversions: In April, we observed a 5% increase in transactions, rising from 198 to 209. Despite this growth, total revenue decreased by 23%, dropping from €994.84K to €805.63K. The conversion rate improved by 10%, increasing from 0.18% to 0.20%.

• Pay Per Click (PPC) Results: The PPC campaigns are delivering commendably, evidenced by a 12% increase in transactions and a 13% increase in revenue, despite a strategic reduction in ad spend by 5%. The ROAS stands at an impressive 3332%, with an 8.3% increase from the previous month, affirming the cost-effectiveness and escalating efficiency of the paid search strategy.

• Organic Traffic: With new user counts increasing by 24.13% and transactions soaring by 99.06%, underscoring a high propensity for conversion amongst organic visitors. Notwithstanding a 19.66% decline in session count, the data indicates that current SEO efforts are yielding a more targeted and conversion-ready audience.

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