MONTHLY REPORT AUGUST 2024
E-Business
1 E-BUSINESS MONTHLY REPORT | AUGUST2024
SUMMARY
01. Website Performance 02. Online Reputation Management 03. Social Media 04. CRM Marketing 05. Editorial & Partnerships
2
WEBSITE PERFORMANCE
3
CONSTANCEHOTELS.COM
AUDIENCE OVERVIEW
4
CONSTANCEHOTELS.COM
ACQUISITION OVERVIEW
5
CONSTANCEHOTELS.COM
HIGHLIGHTS
All Channels
PPC
€ 1,300,000 € 1,350,000 € 1,400,000 € 1,450,000 € 1,500,000 € 1,550,000 € 1,600,000
€ 500,000
€ 435,000
1,526.383
€ 400,000
€ 300,000
€ 1,400,000
€ 200,000
€ 125,870
€ 100,000
€ 0
Revenue
Revenue
Aug-23 Adspend 2023 : €10.416
Aug-24 Adspend 2024 : €12.750
Aug-23 Aug-24
* PPC = Pay Per Click: Advertising method where the brand pay each time a user click on the advertising.
6
CONSTANCEHOTELS.COM
HIGHLIGHTS
All Conversions (month over month)
Pay Per Click Results (month over month)
Organic Traffic (year over year)
▲ 1.9%
New Organic Users
27K
▼ -12.9%
Transactions
243
▲ 101.4%
Transactions
75
▲ 0.4%
Organic sessions
46K
▲ 17.6%
Revenue
€1.40M
▲ 62.8%
Revenue
€435K
▼ -32.2%
Transactions
80
▼ -13.3%
Conversion rate
1.18%
▼ -3.8%
Ads Spend
€12.75K
▲ 2.5%
ROAS
1:34
▲ 14.1%
Cost per click
€0.16
All Conversions: Transactions decreased by 12.9%, reaching a total of 243. However, revenue saw a substantial rise of 17.6%, amo unting to €1.40M. The conversion rate experienced a drop of 13.3%, now at 1.18%.
Pay Per Click (PPC) Results: Transactions more than doubled, increasing by 101.4%, reaching 75 transactions. Revenue grew by 62. 8%, totaling €435K. Ads spend decreased slightly by 3.8%, amounting to €12.75K. ROAS (Return on Ad Spend) improved significantly, now standing at 34.12, in dicating strong returns on ad investment. The cost per click increased by 14.1%, now at €0.16.
Organic Traffic: New organic users saw a slight increase of 1.9%, reaching 27K. Organic sessions remained stable with a marginal growth of 0.4%, reaching 46K. However, transactions dropped significantly by 32.2%, reaching 80.
7
C-RESORTS.COM
AUDIENCE OVERVIEW
8
C-RESORTS.COM
ACQUISITION OVERVIEW
9
CONSTANCEHOSPITALITY.COM
AUDIENCE OVERVIEW
10
CONCLUSIONS
INSIGHTS
constancehotels.com
constancehospitality.com
c-resorts.com
11
ONLINE REPUTATION MANAGEMENT
12
CONSTANCE HOSPITALITY MANAGEMENT
SUMMARY - AUGUST
13
CONSTANCE HOSPITALITY MANAGEMENT
REVIEWS AND MANAGEMENT RESPONSE - AUGUST
14
CONSTANCE HOSPITALITY MANAGEMENT
SOURCES - AUGUST
15
CONSTANCE HOSPITALITY MANAGEMENT
REVIEWS -AUGUST
16
CONSTANCE HOSPITALITY MANAGEMENT
SEMANTIC ANALYSIS -AUGUST
17
CONCLUSIONS
INSIGHTS - AUGUST
Management Response Rate: Response rate remains high at 97.9%, but saw a slight drop of 1.5%. Out of 845 respondable reviews, 827 were addressed. The response rate for negative reviews dropped to 85.2%. Review Volume: Reviews increased by 22.5%, driven by Tripadvisor, Booking.com, and Google, with response rates over 98% for all three platforms. Sentiment: Positive sentiment remains high at 86.9%, though overall sentiment slightly dropped to 77.5%. Staff performance was a major positive driver, while Food & Drinks and Room Experience areas need improvement due to more negative feedback.
Global Review Index (GRI): GRI is stable at 95.3%, with only a 0.1% decrease.
Response Time: Average response time improved to 2.9 days, but negative reviews took longer to address, averaging 4.9 days.
18
CHR SOCIAL MEDIA STATISTICS
19
DISCLAIMER
FACEBOOK METRICS DEPRECIATION
As of September 2024, Meta has implemented significant changes to Facebook's metrics, affecting how performance is tracked and reported. Several key metrics have been deprecated to streamline reporting in line with the new Pages experience. This update has impacted our reporting, leading to a noticeable drop in several metrics.
These changes, while disruptive, are intended to improve the quality of metrics provided and eliminate outdated or redundant data points. It's important to note that the changes are retroactive, so past reports may not align perfectly with current data.
We are actively monitoring these changes and digging deeper into their impact.
Please find official Meta statement here & our reporting platform’s statement here .
20
▼ 0.05%
Followers
334.3K
▼ 43%
Page reach
586.5K
▼ 18%
Page visits
9.2K
▼ 3.2%
Impressions
2.6M
▼ 93.2%
Engagement
2.8K
21
TOP POSTS
22
▲ 0.6%
227.4K
Followers
▼ 8.9%
292.8K
Account reach
▲ 2.5%
23.3K
Page visits
▼ 31%
955K
Impressions
▲ 44.1%
16K
Engagement
▲ 29.1%
14.2K
Posts’ Likes
▼ 16%
206K
Story Impressions
23
TOP POSTS
24
TOP BOARDS
▲ 0.01%
Subscribers
1.14K
▼ 4.5%
Monthly Viewers
169.6K
▼ 0.3%
Impressions
170.06K
▼ 4.8%
Engagement
1.74K
▼ 7.9%
Engaged Audience
1.4K
▲ 23%
Saves
119
25
YOUTUBE
Activities | Constance Ephelia | Seychelles Most watched video
Total audience
▲ 0.1%
2.8K
▼ 0.8%
Video views
11.1K
▲ 9.5%
Total Impressions
61.7K
Click on images to view posts online
26
FACEBOOK PAGE PER HOTEL
27
OVERVIEW
Hotel
Page followers
Page visits
Reach
Impressions
Engagement
18.1K ▲ 0.8%
7.2K ▲ 2%
255.9K ▲ 126%
350K ▲ 64%
1.1K ▲ 36.7%
CBMP
13K ▲ 0.3%
2.7K ▼ 0.2%
173.8K ▲ 21%
225K ▼ 16%
386 ▲ 4.3%
CPM
8.9K ▲ 0.5%
3.1K ▼ 3.1%
122.4K ▼ 31.5%
242K ▲ 5.3%
505 ▼ 34.9%
CHM
9.7K ▲ 0.6%
5.1K ▲ 8.7%
203.4K ▲ 95.6%
296K ▲ 50%
1.2K ▼ 7.5%
CMM
6.6K ▲ 0.1%
2.1K ▲ 49.5%
193K ▲ 95.4%
253K ▲ 129.1%
788 ▲ 171.7%
CLS
4.8K ▲ 2.2%
4.7K ▲ 48.4%
123.4K ▲ 162.3%
281K ▲ 177.2%
1.4K ▼ 0.5%
CES
9.8K ▲ 0.4%
3.4K ▼ 14.2%
142.4K ▲ 26.6%
227K ▼ 26.1%
702 ▼ 43.4%
CTM
10.6K ▲ 0.4%
1.5K ▼ 15.1%
175.3K ▲ 90.5%
192K ▲ 92.5%
161 ▲ 98.8%
CSM
11.2K ▲ 0.5%
2K ▼ 37.2%
179.6K ▲ 91.4%
196K ▲ 65.4%
122 ▼ 34.1%
CTR
28
TOP POSTS
Click on images to view posts online
29
TOP POSTS
Click on images to view posts online
30
CONCLUSIONS
INSIGHTS
Best performing posts : This month again, UGC performed well. Our top-performing posts mostly featured the nature surrounding the hotels and some dining experiences like Escapade Gourmande in the Maldives or La SpinettaContratto at Constance Prince Maurice. Echo Privilege Club : In August, we launched the second phase of the Echo Privilege Club campaign, which focused on increasing awareness and driving sign-ups for our loyalty programme. This phase featured the launch of a giveaway, designed to engage our audience and database while highlighting our latest hotel acquisitions, Constance Sakoa and Constance Tekoma. In addition, we rolled out traffic-driven ads aimed at further encouraging sign-ups to the programme as part of this phase.
31
C RESORTS
32
DISCLAIMER
FACEBOOK METRICS DEPRECIATION
As of September 2024, Meta has implemented significant changes to Facebook's metrics, affecting how performance is tracked and reported. Several key metrics have been deprecated to streamline reporting in line with the new Pages experience. This update has impacted our reporting, leading to a noticeable drop in several metrics.
These changes, while disruptive, are intended to improve the quality of metrics provided and eliminate outdated or redundant data points. It's important to note that the changes are retroactive, so past reports may not align perfectly with current data.
We are actively monitoring these changes and digging deeper into their impact.
Please find official Meta statement here & our reporting platform’s statement here .
33
C RESORTS FACEBOOK
10.8K
Followers
▲ 1.8%
▲ 55.5%
204.2K
Page reach
1.4 K
Page visits
▲ 28.7%
▼ 78.6%
Impressions
148K
▼ 97.6%
Engagement
290
34
C RESORTS FACEBOOK
TOP POSTS
Click on images to view posts online
35
C MAURITIUS FACEBOOK
Followers
▲ 2.9%
7.1K
▲ 22.2%
264.3K
Page reach
2.5K
Page visits
▼ 21.7%
Impressions
▲ 36.9%
331K
Engagement
401K
▲ 108.8%
36
C MAURITIUS FACEBOOK
TOP POSTS
Click on images to view posts online
37
C RODRIGUES FACEBOOK
▲ 6.8%
Followers
14.1K
▲ 3.9%
222.6K
Page reach
Page visits
8.7K
▼ 5.8%
Impressions
291K
▼ 40.5%
Engagement
3.6K
▼ 92.5%
38
C RODRIGUES FACEBOOK
TOP POSTS
Click on images to view posts online
39
C RESORTS INSTAGRAM
Followers
▲ 0.8%
13.1K
▲ 7.8%
Account reach
28.5K
▼ 36.7%
Page visits
1.1K
▼ 34.6%
60K
Impressions
Engagement
▲ 122.6%
1.3K
Posts’ Saves
▼ 26.5%
25
▼ 94.6%
Stories Impressions
2.9K
40
TOP POSTS
Click on images to view posts online
41
C MAURITIUS INSTAGRAM
▲ 54.2%
Followers
1322
▲ 13%
Account reach
40.9K
Page visits
▼ 29.8%
2.8K
▼ 17.4%
Impressions
78K
Engagement
▲ 29.9%
1.1K
Posts’ Saves
▲ 22.2%
22
Stories Impressions
▼ 87.9%
5.1K
42
TOP POSTS
Click on images to view posts online
43
C RODRIGUES INSTAGRAM
Followers
▲ 16.7%
2.1K
▲ 362.4
94K
Account reach
▼ 13.4%
Page visits
770
▼ 32.9%
Impressions
45K
▼ 36.2%
Engagement
1.2K
Posts’ Saves
▼ 16.7%
5
▼ 92.6%
Stories Impressions
2.3K
44
TOP POSTS
Click on images to view posts online
45
CONCLUSIONS
INSIGHTS
August overview: August was mainly focused on the C Mauritius event ‘Splash & Vibe’ inviting kite surf enthusiasts and locals to enjoy a day with lots of activities and good food au rendez-vous. Instagram: We are still posting on a regular basis on our 2 secondary IG pages and keeping C Resorts page posting weekly with a personalized strategy. We are slowly growing our fan base on our individual pages.
Facebook: C Rodrigues page is more reactive and engagement remain high compare to our other pages.
46
CHR SOCIAL MEDIA STATISTICS CHINA
47
ORGANIC TRAFFIC
▲ 1.11%
Follower No.
6,257
▼ 45.7%
New followers
94
▼ 57.1%
Follower lost
27
▼ 33.9%
Total impressions
2,695
CMM - Room tour of senior water villa
CMM - Cocktail experience
48
WECHAT – MINI PROGRAM
ORGANIC TRAFFIC
Top 5 Access Sources
16,944 ▼ 24.2%
Monthly total visits
500
450
2,910 ▲ 22.8%
Total Users
400
370
350
192 ▼ 53.4%
New Users
300
250
36 ▼ 16.3%
Forwards
200
163
126
150
117
100
54
50
0
Recently used
Search
WeChat dialouge
Others
WeChat menu
Recently used Search WeChat dialouge Others WeChat menu
49
LITTLE RED BOOK
TOP 3 POSTS WITH HIGHEST IMPRESSIONS
1,720 ▲ 12.9%
Follower No.
12107 ▼ 8.04%
Impressions
124 ▼ 6.06%
Likes
32 ▼ 72.9%
Comments
38 ▼ 60.8%
Addto Bookmark
1,808 ▼ 33.3%
Homepage visits
221 ▼ 39.5%
New followers
26 ▲ 44.4%
Follower lost
CMM – Room tour of senior water villa
CMM – Cocktail experience
CHM – Special program for rain season
50
TOP 3 POSTS WITH HIGHEST VIEWS
Follower No.
104.8K
22.1K ▼ 38.4%
Impressions
24 ▲ 100%
Likes+forwards
18 ▲ 5.88%
New follower
Chinese valentine’s Day at CHM
Cool summer vacation at CPM
Cocktail experience at CMM
51
CONCLUSIONS
INSIGHTS
Best performing posts : This month, UGC performed well on all social media platforms. Our top-performing posts mostly featured the activities and facilities of CMM and CHM.
LRB still remained as the main platform in terms of follower acquisition. In the meantime, more UGC appeared on LRB, mainly for the stay experience sharing at CMM, CHM and CPM.
52
CRM MARKETING
53
EMAIL CAMPAIGN
NEWSLETTER: SIGN UP TO WIN*
Delivered
93, 481
Bounce Rate
2.90%
Opt-Out Rate
0.13%
Open Rate
39.6%
Link ClickedRate
3.4%
54
EMAIL CAMPAIGN
SEGMENTED NEWSLETTER: MICHELIN STAR DINNERS
Delivered
1841
Bounce Rate
6.14%
Opt-Out Rate
0.05%
Open Rate
56.45%
Link Clicked Rate
5.95%
55
TRANSACTIONAL EMAILS
PRE-ARRIVAL EMAILS
Hotel
Delivered
Opened
Hard Bounced
Soft Bounced
Open Rate
CBMP
218
161
5
2
73.85%
CPM
157
129
1
1
82.17%
CHM
77
36
5
2
46.75%
CMM
120
80
3
1
66.67%
CLS
111
87
2
1
78.38%
CES
202
143
2
1
70.79%
Total
885
636
18
8
71.86%
56
TRANSACTIONAL EMAILS
POST-STAY EMAILS
Hotel
Delivered
Opened
Hard Bounced
Soft Bounced
Open Rate
CBMP
896
560
95
10
62.50%
CPM
294
210
55
5
71.43%
CHM
179
62
39
5
34.64%
CMM
368
206
16
6
55.98%
CLS
376
255
30
2
37.82%
CES
1038
675
16
1
65.03%
Total
3151
1968
251
29
62.46%
57
ECHO PRIVILEGE CLUB
LOYALTY PROGRAMME STATISTICS
58
CONCLUSIONS
INSIGHTS
Over the month of August, we saw a gradual increase in the number of Echo Privilege Club members.
It is to be noted that "Sign Up to Win*" email campaign launched on August 22nd gave a consequent boost to the number of enrollments, achieving it's intended goal.
3,069 members have been enrolled as at August 31st.
59
EDITORIAL
60
NEWS
61
BLOG
62
PARTNER PROMO
63
ACTIVE PARTNERS 2024
64
THANK YOU
E-Business ebusiness@constancehotels.com
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