MONTHLY REPORT AUGUST 2024

CONCLUSIONS

INSIGHTS - AUGUST

Management Response Rate: Response rate remains high at 97.9%, but saw a slight drop of 1.5%. Out of 845 respondable reviews, 827 were addressed. The response rate for negative reviews dropped to 85.2%. Review Volume: Reviews increased by 22.5%, driven by Tripadvisor, Booking.com, and Google, with response rates over 98% for all three platforms. Sentiment: Positive sentiment remains high at 86.9%, though overall sentiment slightly dropped to 77.5%. Staff performance was a major positive driver, while Food & Drinks and Room Experience areas need improvement due to more negative feedback.

Global Review Index (GRI): GRI is stable at 95.3%, with only a 0.1% decrease.

Response Time: Average response time improved to 2.9 days, but negative reviews took longer to address, averaging 4.9 days.

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