MONTHLY REPORT AUGUST 2024

DISCLAIMER

FACEBOOK METRICS DEPRECIATION

As of September 2024, Meta has implemented significant changes to Facebook's metrics, affecting how performance is tracked and reported. Several key metrics have been deprecated to streamline reporting in line with the new Pages experience. This update has impacted our reporting, leading to a noticeable drop in several metrics.

These changes, while disruptive, are intended to improve the quality of metrics provided and eliminate outdated or redundant data points. It's important to note that the changes are retroactive, so past reports may not align perfectly with current data.

We are actively monitoring these changes and digging deeper into their impact.

Please find official Meta statement here & our reporting platform’s statement here .

33