MONTHLY REPORT AUGUST 2024

CONSTANCEHOTELS.COM

HIGHLIGHTS

All Conversions (month over month)

Pay Per Click Results (month over month)

Organic Traffic (year over year)

▲ 1.9%

New Organic Users

27K

▼ -12.9%

Transactions

243

▲ 101.4%

Transactions

75

▲ 0.4%

Organic sessions

46K

▲ 17.6%

Revenue

€1.40M

▲ 62.8%

Revenue

€435K

▼ -32.2%

Transactions

80

▼ -13.3%

Conversion rate

1.18%

▼ -3.8%

Ads Spend

€12.75K

▲ 2.5%

ROAS

1:34

▲ 14.1%

Cost per click

€0.16

All Conversions: Transactions decreased by 12.9%, reaching a total of 243. However, revenue saw a substantial rise of 17.6%, amo unting to €1.40M. The conversion rate experienced a drop of 13.3%, now at 1.18%.

Pay Per Click (PPC) Results: Transactions more than doubled, increasing by 101.4%, reaching 75 transactions. Revenue grew by 62. 8%, totaling €435K. Ads spend decreased slightly by 3.8%, amounting to €12.75K. ROAS (Return on Ad Spend) improved significantly, now standing at 34.12, in dicating strong returns on ad investment. The cost per click increased by 14.1%, now at €0.16.

Organic Traffic: New organic users saw a slight increase of 1.9%, reaching 27K. Organic sessions remained stable with a marginal growth of 0.4%, reaching 46K. However, transactions dropped significantly by 32.2%, reaching 80.

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