MONTHLY REPORT DECEMBER 2024

CONCLUSIONS

INSIGHTS

Best performing posts : In December, our best-performing posts highlighted food and dining experiences, aligning perfectly with the festive season when culinary indulgence was top of mind for our audience. Additionally, posts showcasing dream vacations at our resorts resonated strongly, tapping into the holiday spirit and inspiring followers to envision their next getaway Facebook & Instagram : December’s competitive nature in the advertising space resulted reduced reach, as platforms focused on showing content multiple times to the same audience, driving impressions up but limiting unique reach. However, page views increased significantly, driven by engaging, as well as festive promotions that encouraged users to explore pages further during the holiday planning season.

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