MONTHLY REPORT DECEMBER 2024

CONCLUSIONS

INSIGHTS

December Overview: Social media performance in December showed positive trends across key metrics, with particularly strong results on Facebook for C Resorts. A successful giveaway campaign for C Mauritius and C Rodrigues was conducted without paid boosting.

Facebook Highlights: All accounts experienced growth in reach, visits, impressions, engagement, and followers, except for a slight follower decline for C Resorts.

Instagram Highlights: C Mauritius and C Rodrigues recorded growth in engagement and reach, with minor dips in visits and story impressions for C Rodrigues.

Upcoming Focus Areas: We aim to address the decline in Instagram metrics for C Resorts by refining content strategies and exploring new engagement methods. Additionally, we’ll build on Facebook's strong momentum to further optimize performance across all platforms.

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