MONTHLY REPORT DECEMBER 2024

CONCLUSIONS

INSIGHTS

Due to the Double 12 Shopping Festival mechanism, the traffic on LRB has also a slight decrease as the platform allocated more traffic to support its e-commerce function.

December overview: : This month, LRB remained as the main and most active platform in terms of UGC and follower acquisition, followed by WeChat. “Water villa at CHM” achieved the highest impressions and engagement among all the posts, indicating online users’ great interest in CHM. We also noticed that more online attention and discussion of CPM and CBMP due to the promotion of 2024 MCB. 2024 overview: In 2024, we have achieved 3.63% of total follower number increase rate:, of which WeChat achieved 30.33% and LRB reached 538%. This can’t be realized without a perfect teamwork with local & HO team members and operation teams from hotels. Hats off to whoever supported us!

51