MONTHLY REPORT JANUARY 2025
E-Business
1 E-BUSINESS MONTHLY REPORT | JANUARY 2025
SUMMARY
01. Website Performance 02. Online Reputation Management 03. Social Media 04. CRM Marketing 05. Editorial & Partnerships
2
WEBSITE PERFORMANCE
3
CONSTANCEHOTELS.COM
AUDIENCE OVERVIEW
4
CONSTANCEHOTELS.COM
ACQUISITION OVERVIEW
5
CONSTANCEHOTELS.COM
HIGHLIGHTS
PPC
All Channels
€ 1,900,000
€1,820,714
€ 0 € 50,000 € 100,000 € 150,000 € 200,000 € 250,000 € 300,000 € 350,000
€ 287,000
€ 1,800,000
€ 230,415
€ 1,700,000
€ 1,580,000
€ 1,600,000
€ 1,500,000
€ 1,400,000
Revenue
Revenue
Jan-24 Jan-25
Jan-24 Adspend 2023 : €12,124
Jan-25 Adspend 2024 : €12,331
* PPC = Pay Per Click: Advertising method where the brand pay each time a user click on the advertising.
6
CONSTANCEHOTELS.COM
HIGHLIGHTS
All Conversions (month over month)
Pay Per Click Results (month over month)
Organic Traffic (year over year)
▲ 36.8%
New Organic Users
35.0K
▲ 40.4%
Transactions
330
▲ 48%
Transactions
65
▲ 41.1%
Organic sessions
62.7K
▲ 14.4%
Revenue
€1.58M
▲ 7%
Revenue
€287K
▲ 16.4%
Transactions
135
▲ 17.0%
Conversion rate
0.20%
▲ 16%
Ads Spend
€12.331K
▼ 7%
ROAS
2330%
▲ 40%
Cost per click
€0.21
All Conversions: Transactions increased by 40.4% , totaling 330 . Revenue saw an increase of 14.4% , now at €1.58M . The conversion rate improved by 17.0% , standing at 0.20% .
Pay Per Click (PPC) Results: Transactions increased by 48% , totaling 65 . Revenue grew by 7% , amounting to €287K , while ad spend increased by 16% , now at €12.331K . ROAS (Return on Ad Spend) decreased by 7% , standing at 2330% , while the Cost Per Click improved significantly, dropping by 40% , now at €0.21 .
Organic Traffic: New organic users increased by 36.8% , totaling 35K , and organic sessions grew by 41.1% , reaching 62.7K . Transactions also improved, increasing by 16.4% , totaling 135 .
7
C-RESORTS.COM
AUDIENCE OVERVIEW
8
C-RESORTS.COM
ACQUISITION OVERVIEW
9
CONSTANCEHOSPITALITY.COM
AUDIENCE OVERVIEW
10
CONCLUSIONS
INSIGHTS
constancehotels.com
constancehospitality.com
c-resorts.com
11
ONLINE REPUTATION MANAGEMENT
12
CONSTANCE HOSPITALITY MANAGEMENT
SUMMARY - JANUARY
13
CONSTANCE HOSPITALITY MANAGEMENT
REVIEWS AND MANAGEMENT RESPONSE - JANUARY
14
CONSTANCE HOSPITALITY MANAGEMENT
REVIEWS AND MANAGEMENT RESPONSE - JANUARY
15
CONSTANCE HOSPITALITY MANAGEMENT
SOURCES - JANUARY
15
CONSTANCE HOSPITALITY MANAGEMENT
REVIEWS - JANUARY
17
CONSTANCE HOSPITALITY MANAGEMENT
SEMANTIC ANALYSIS - JANUARY
18
CONCLUSIONS
INSIGHTS - JANUARY
The management response rate slightly improved to 98.6% (+0.2%), with 556 out of 564 reviews responded to. Positive and Neutral reviews maintained a 100% response rate , while Negative reviews also achieved 100% , highlighting significant improvement. The total number of reviews decreased to 731 (-68 compared to the previous month). Tripadvisor recorded the highest response ratio at 99.2% , followed by Booking.com at 99.0% and Google at 97.9% . Holidaycheck demonstrated notable improvement, reaching a 100% response ratio . The sentiment score slightly decreased to 78.7% (-1.3). Positive sentiment was driven by Experience, Staff, and Service , whereas negative sentiment was mainly influenced by Room, Food and Drinks, and Value , with recurring concerns regarding air conditioning, breakfast, and price . The Global Review Index (GRI) remained consistent at 95.3% (+0.0), reflecting stable overall guest satisfaction across all platforms. The average response time increased to 2.9 days (+0.3 days). Positive reviews averaged 2.9 days (+0.4 days), Neutral reviews averaged 5.8 days (+1.8 days), and Negative reviews showed notable improvement, now averaging 3.4 days (-1.5 days).
19
CHR SOCIAL MEDIA STATISTICS
20
▼ 0.02%
Followers
334.7K
▲ 40.2%
Page reach
2.3M
▼ 7.4%
Page visits
10.4K
▲ 21.8%
Impressions
6M
▲ 3.5%
Engagement
4.4K
21
TOP POSTS
22
▲ 0.3%
Followers
231.3K
▼ 16.6%
Account reach
458.4K
▼ 13.1%
Page visits
22.3K
▼ 5.3%
Impressions
1.3M
▼ 0.2%
Engagement
13K
▼ 2.3%
Posts’ Likes
11.5K
▼ 29.3%
Story Impressions
214K
23
TOP POSTS
24
TOP BOARDS
▲ 0.1%
Subscribers
1.2K
▲ 23%
Monthly Viewers
179.7K
▲ 0.6%
Impressions
163.1K
▼ 3.1%
Engagement
918
▲ 0.2%
Engaged Audience
768
▼ 07%
Saves
70
25
YOUTUBE
Hillside Villas | Luxury Constance Ephelia Most watched video
Total audience
▲ 0.1%
2.9K
▼ 52.7%
Video views
20.8K
▲ 33
Total Impressions
62.9K
Click on images to view posts online
26
FACEBOOK PAGE PER HOTEL
27
OVERVIEW
Hotel
Page followers
Page visits
Reach
Impressions
Engagement
CBMP
19K ▲ 1%
10.4K ▲ 17.3%
72.6K ▼ 16.7%
188K ▼ 10.9%
1.8K ▼ 10%
13.4K ▲ 0.5%
4.1K ▲ 19.3%
22.5K ▼ 62.3%
66K ▼ 45.5%
760 ▲ 37.7%
CPM
CHM
9.1K ▲ 0.2%
1.6K ▼ 3.3%
13.8K ▼ 71.3%
36K ▼ 58.6%
422 ▼ 19.6%
CMM
10K ▲ 1%
5.4K ▲ 3.8%
28.1K ▼ 72.9%
75K ▼ 77.9%
726 ▼ 33.4%
CLS
6.9K ▲ 0.2%
1.4K ▼ 64.1%
4.6K ▼ 80.1%
509K ▼ 11%
314 ▼ 47%
5.6K ▲ 0.9%
2.3K ▼ 30.5%
10.4K ▼ 78.5%
26K ▼ 72%
195 ▼ 52%
CES
CTM
10.1K ▲ 0.4%
2.2K ▼ 33.7%
11K ▼ 92.8%
32K ▼ 81%
683 ▼ 53.9%
CSM
10.8K ▲ 0.6%
2.6K ▼ 12.3%
70.7K ▲ 82%
197K ▲ 337%
407 ▲ 90%
11.3K ▲ 0.1%
1.3K ▼ 34%
2.8K ▼ 97%
9.5K ▼ 95.2%
160 ▼ 68.9%
CTR
28
TOP POSTS
Click on images to view posts online
29
TOP POSTS
Click on images to view posts online
30
CONCLUSIONS
INSIGHTS
Best performing posts : In January, the best-performing posts prominently feature ocean views. As January marks the return to work after the December festivities, audiences are more drawn to dreamy vacation-related content.
Facebook & Instagram : KPIs across all our profiles have declined compared to December, our peak season with major events like the MCB Tour Championship and Golf & Wine. January, being a quieter month with fewer sponsored ads, naturally sees lower engagement.
On the other hand, the increase in KPIs for Constance Sakoa is due to the ads promoting the Sunday Brunch of Music & Wine.
31
C RESORTS
32
C RESORTS FACEBOOK
▲ 0.4%
Followers
11.16 K
▼ 84.4%
Page reach
41.5K
▼ 20.7%
Page visits
1.2 K
▼ 78.7%
Impressions
72K
▼ 45.7%
Engagement
182K
33
C RESORTS FACEBOOK
TOP POSTS
Click on images to view posts online
34
C MAURITIUS FACEBOOK
▲ 1.5%
Followers
9,23K
▼ 78.1%
Page reach
78.7K
▼ 56.8%
Page visits
5.2K
▼ 80.7%
Impressions
139K
▼ 80.1%
Engagement
1.6K
35
C MAURITIUS FACEBOOK
TOP POSTS
Click on images to view posts online
36
C RODRIGUES FACEBOOK
▲ 0.9%
Followers
15K
▼ 86.4%
Page reach
82.9K
Page visits
6.3K
▲ 19.9%
▼ 68.2%
Impressions
217K
▼ 77.8%
Engagement
972
37
C RODRIGUES FACEBOOK
TOP POSTS
Click on images to view posts online
38
C RESORTS INSTAGRAM
▲ 0.6%
Followers
13.3K
▼ 64.5%
Account reach
23.3K
▲ 34%
Page visits
1.4K
▼ 56.9%
Impressions
57K
▲ 9.9%
Engagement
575
▼ 7.1%
Posts’ Saves
26
▲ 4.9%
Stories Impressions
5.6K
39
TOP POSTS
Click on images to view posts online
40
C MAURITIUS INSTAGRAM
▲ 11.2%
Followers
2.36K
▼ 70.4%
Account reach
26.1K
▲ 27.7%
Page visits
3.5K
▼ 58%
Impressions
86K
▼ 68.9%
Engagement
1.2K
▼ 17.9%
Posts’ Saves
32
▲ 101.2%
Stories Impressions
16K
41
TOP POSTS
Click on images to view posts online
42
C RODRIGUES INSTAGRAM
▲ 2.4%
Followers
2.8K
▼ 91.9%
Account reach
26.7K
▼ 30.4%
Page visits
1.1K
▼ 85.1%
Impressions
80K
▼ 80.5%
Engagement
1.3K
▼ 20%
Posts’ Saves
20
▲ 252.4%
Stories Impressions
5.5K
43
TOP POSTS
Click on images to view posts online
44
CONCLUSIONS
INSIGHTS
January Overview: Social media performance in January saw as increase in followers across all accounts. While story impressions and page visits improved in some areas, engagement, reach, and impressions declined overall. Notably, videos performed best for C Mauritius. Facebook Highlights: Follower growth was recorded across all pages, but engagement, impressions, page visits, and reach declined. This decline in engagement and reach may be attributed to the busy festive season in December, during which we promoted numerous events and a giveaway.
Instagram Highlights: Story impressions increased, particularly for C Rodrigues, while page visits grew for C Resorts and C Mauritius.
Upcoming Focus Areas: We will analyze engagement trends to refine our content strategies, with a particular focus on leveraging video performance insights for C Mauritius. Additionally, we will focus on growing our follower base on both the C Mauritius and C Rodrigues Instagram accounts.
45
CHR SOCIAL MEDIA STATISTICS CHINA
46
ORGANIC TRAFFIC
6,545 ▲ 0.01%
Follower No.
26 ▼ 54.4%
New followers
25 ▼ 32.4%
Follower lost
2,021 ▼ 27%
Total impressions
39 ▼ 54.1%
Total engagements
CMM – First trip in the new year
Chinese New Year greetings
47
WECHAT – MINI PROGRAM
ORGANIC TRAFFIC
Top 5 Access Sources
120
110
3,724 ▼ 29.8%
Monthly total page visits
100
3,585 ▲ 1.1%
Total Users
80
61 ▼ 53.4%
New Users
60
52
12 ▼ 47.8%
Forwards
40
31
26
25
20
0
Recently use
Search
WeChat Article WeChat Dialogue Others
Recently use Search WeChat Article WeChat Dialogue Others
48
LITTLE RED BOOK
TOP 3 POSTS WITH HIGHEST IMPRESSIONS
2,895 ▲ 1.7%
Follower No.
2,392 ▼ 23%
Impressions
57 ▼ 37%
Likes
14 ▲ 7%
Comments
11 ▼ 63%
Add to Bookmark
14 ▼ 44%
Forwards
449 ▼ 51%
Homepage visits
61 ▼ 80%
New followers
CMM – First trip in the new year
CLS – The beauty of hotel
CMM – Paradise for diving lovers
26 ▲ 13%
Follower lost
49
TOP 3 POSTS WITH HIGHEST VIEWS
Follower No.
104.8K
39.7K ▲ 23.5%
Impressions
8 ▼ 20%
Engagements
8 ▲ 60%
New follower
CLS – The beauty of hotel
CMM – First trip in the new year
CES – Holiday at CES
50
CONCLUSIONS
INSIGHTS
January overview: Overall performance has a slight drop due to the Chinese New Year holiday. In the meantime, we also saw as increase in followers across all accounts.
This month, LRB remained as the main and most active platform in terms of UGC and follower acquisition. “ First trip in the new year at CMM” achieved the highest impressions and engagement on LRB and WeChat.
We also noticed that more interests and discussion in CLS and CES on Weibo and LRB due to the promotion of Seychelles.
51
CRM MARKETING
52
TRANSACTIONAL EMAILS
PRE-ARRIVAL EMAILS
Hotel
Opened
Hard Bounced
Soft Bounced
Open Rate
Delivered
CBMP
100
72
1
0
72.00%
CPM
63
51
2
0
80.95%
CHM
92
69
4
3
75.00%
CMM
120
103
2
3
85.83%
CLS
83
59
2
1
71.08%
CES
193
152
3
4
78.76%
Total
651
506
14
11
77.73%
53
TRANSACTIONAL EMAILS
POST-STAY EMAILS
Hotel
Opened
Hard Bounced
Soft Bounced
Open Rate
Delivered
CBMP
615
399
87
28
64.88%
CPM
236
155
11
13
65.68%
CHM
213
131
7
4
61.50%
CMM
251
189
17
8
75.30%
CLS
259
173
21
10
66.80%
CES
801
482
29
14
60.17%
Total
2375
1529
172
77
64.38%
54
ECHO PRIVILEGE CLUB
LOYALTY PROGRAMME STATISTICS
55
CONCLUSIONS
INSIGHTS
Technical issues between Opera Cloud and NextGuest were resolved by mid-January, restoring transactional communications to normal.
January also brought positive trend, with over 500 new members joining Echo Privilege Club.
Looking ahead, new enrollment strategies will be rolled out to support all hotels in reaching their targets and expanding the database even further.
56
EDITORIAL
57
NEWS
We have published a news update for the Constance
Culinary Festival to raise awareness and promote the
event. The news highlights the festival's unique offerings,
including the culinary experiences and renowned chefs
involved, with the goal of engaging potential guests.
58
BLOG
A person in a swimsuit on a beach
A person and person in the water
A house on a beach
AI-generated content may be incorrect.
AI-generated content may be incorrect.
AI-generated content may be incorrect.
59
ACTIVE PARTNERS 2024
60
THANK YOU
E-Business ebusiness@constancehotels.com
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