MONTHLY REPORT JANUARY 2025

CONCLUSIONS

INSIGHTS

Best performing posts : In January, the best-performing posts prominently feature ocean views. As January marks the return to work after the December festivities, audiences are more drawn to dreamy vacation-related content.

Facebook & Instagram : KPIs across all our profiles have declined compared to December, our peak season with major events like the MCB Tour Championship and Golf & Wine. January, being a quieter month with fewer sponsored ads, naturally sees lower engagement.

On the other hand, the increase in KPIs for Constance Sakoa is due to the ads promoting the Sunday Brunch of Music & Wine.

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