MONTHLY REPORT JUNE 2024

E-BUSINESS MONTHLY REPORT | JUNE 2024

1

SUMMARY

01. Website Performance 02. Online Reputation Management 03. Social Media 04. CRM Marketing 05. Editorial & Partnerships

2

WEBSITE PERFORMANCE

3

CONSTANCEHOTELS.COM

AUDIENCE OVERVIEW

4

CONSTANCEHOTELS.COM

ACQUISITION OVERVIEW

5

CONSTANCEHOTELS.COM

YEAR OVER YEAR

* PPC = Pay Per Click: Advertising method where the brand pay each time a user click on the advertising.

6

CONSTANCEHOTELS.COM

HIGHLIGHTS

All Conversions (month over month)

Pay Per Click Results (month over month)

Organic Traffic (year over year)

▼ -19.5%

New Organic Users

22K

▲ 89.7%

Transactions

222

▲ 101.4%

Transactions

54

▼ -21.0%

Organic sessions

39K

▲ 127.1%

Revenue

€1.13M

▲ 62.8%

Revenue

€299K

▲ 129.4%

Transactions

78

▲ 109.6%

Conversion rate 0.21%

▼ -3.8%

Ads Spend

€10.55K

▲ 334.24%

ROAS

2835%

▼ -16.1%

Cost per click

€0.14

All Conversions: Transactions increased significantly by 89.7%, reaching a total of 222.Revenue saw a substantial rise of 127.1% , amounting to €1.13M. Conversion rate experienced a notable improvement of 109.6%, now at 0.21%.

Pay Per Click (PPC) Results: Transactions more than doubled, increasing by 101.4% to 54. Revenue grew by 62.8%, totaling €299 K. Ads Spend decreased slightly by 3.8%, amounting to €10.55K. ROAS (Return on Ad Spend) improved significantly by 334.24%, now at 2834.12%. Cost per click redu ced by 16.1%, now at €0.14.

Organic Traffic: New organic users decreased by 19.5%, totaling 22K. Organic sessions fell by 21.0%, reaching 39K. Transactions increased significantly by 129.4%, reaching 78.

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C-RESORTS.COM

AUDIENCE OVERVIEW

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C-RESORTS.COM

ACQUISITION OVERVIEW

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CONSTANCEHOSPITALITY.COM

AUDIENCE OVERVIEW

10

CONCLUSIONS

INSIGHTS

constancehotels.com

constancehospitality.com

c-resorts.com

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ONLINE REPUTATION MANAGEMENT

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CONSTANCE HOSPITALITY MANAGEMENT

SUMMARY - JUNE

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CONSTANCE HOSPITALITY MANAGEMENT

REVIEWS AND MANAGEMENT RESPONSE - JUNE

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CONSTANCE HOSPITALITY MANAGEMENT

SOURCES - JUNE

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CONSTANCE HOSPITALITY MANAGEMENT

REVIEWS - JUNE

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CONSTANCE HOSPITALITY MANAGEMENT

SEMANTIC ANALYSIS - JUNE

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CONCLUSIONS

INSIGHTS - JUNE

The management response rate has improved significantly, ensuring that almost all respondable reviews are addressed promptly. 98.0% of reviews have been responded to, with a total of 980 out of 1036 respondable reviews being addressed. This is an improvement from the previous period.

The volume of reviews has increased by 22.5%, with major contributions from Booking.com, TripAdvisor, and Google.

Overall sentiment is positive, with 86.9% of reviews being positive.

There has been a slight decrease in the Global Review Index by 0.7%, but the overall score remains high at 94.6%.

Response times have improved, particularly on major platforms like Booking.com and TripAdvisor.

18

CHR SOCIAL MEDIA STATISTICS

19

FACEBOOK

▲ 0.08%

Followers

334.6K

▲ 13.5%

Page reach

911.6K

▲ 34.3%

Page visits

9K

▼ 49%

Impressions

1.8M

▼ 50.3%

Engagement

22K

20

FACEBOOK

TOP POSTS

A screenshot of a computer

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A screenshot of a computer

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A close-up of a screen

Description automatically generated

21

INSTAGRAM

▲ 0.6%

Followers

225.1K

▼ 1.9%

Account reach

272.9K

▲ 9.7%

Page visits

21.4K

▼ 27.6%

Impressions

914K

▲ 13%

Engagement

13K

▲ 28.8%

Posts’ Likes

11.6K

▼ 30.3%

Story Impressions

289K

22

INSTAGRAM

TOP POSTS

A white background with black text

A screenshot of a computer

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A screenshot of a computer

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PINTEREST

TOP BOARDS

▲ 0.01%

Subscribers

1.14K

▼ 4.5%

Monthly Viewers

169.6K

▼ 7.4%

Impressions

167.9K

▼ 9.6%

Engagement

1.5K

▼ 11%

Engaged Audience

1.3K

▲ 13%

Saves

102

24

YOUTUBE

Junior Suite | Constance Lemuria | Seychelles Most watched video

A beach with trees and houses

Description automatically generated

Total audience

▲ 0.2%

2.8K

▲ 5.6%

Video views

11.2K

▲ 9.4%

Total Impressions

56.3K

Click on images to view posts online

25

FACEBOOK PAGE PER HOTEL

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OVERVIEW

Hotel

Page followers

Page visits

Reach

Impressions

Engagement

CBMP

17.8K ▲ 1.1%

7K ▼ 13.4%

164.9K ▼ 33.1%

434K ▼ 26.9%

14K ▲ 37.2%

12.9K ▲ 1.5%

3.4K ▲ 14.2%

174.4K ▲ 117%

307K ▲ 12.8%

8K ▲ 174.7%

CPM

CHM

8.8K ▲ 0.01%

2.9K ▼ 25.9%

118.6K ▼ 14%

242K ▲ 5.3%

5.7K ▲ 15.4%

CMM

9.6K ▲ 0.1%

4.4K ▼ 35.3%

57K ▼ 77%

220K ▼ 72.1%

9.3K ▲ 19.8%

CLS

6.6K ▲ 0.1%

2.9K ▲ 49.1%

173.5K ▲ 60.3%

221K ▲ 29.1%

1.8K ▲ 150%

4.6K ▲ 1.8%

3.1K ▲ 8.8%

131.8K ▼ 31.8%

165K ▼ 34.4%

1.5K ▼ 77.6%

CES

CTM

9.6K ▲ 0.2%

2.7K ▲ 17%

171.5K ▼ 14%

227K ▼ 26.1%

3.2K ▲ 16%

CSM

10.6K ▲ 0.2%

1.1K ▲ 28.6%

109.9K ▲ 3.7K%

130K ▲ 1.2K%

226 ▲ 13%

11K ▲ 0.1%

2.3K ▲ 17%

120.6K ▲ 3.1%

192K ▼ 12.3%

2.3K ▼ 4%

CTR

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FACEBOOK

TOP POSTS

A screenshot of a computer

A screenshot of a computer

Description automatically generated

Description automatically generated

A close-up of a screen

A screenshot of a computer

Description automatically generated

Description automatically generated

A screenshot of a computer

A close-up of a white background

Description automatically generated

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Click on images to view posts online

28

FACEBOOK

TOP POSTS

A screenshot of a computer

A screenshot of a computer

Description automatically generated

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A screenshot of a computer

Description automatically generated

Click on images to view posts online

29

CONCLUSIONS

INSIGHTS

Best performing posts : This month again, UGC performed well. Our top-performing posts mostly featured either the turquoise pool or ocean framed by the nature surrounding the hotels.

Facebook & Instagram : Our posts and ads continue to perform well, maintaining strong engagement across our social media accounts. The content highlighting various experiences available at our hotel resonates with our audience, as evidenced by the increasing engagement metrics.

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C RESORTS

31

C RESORTS FACEBOOK

▲ 1.9%

Followers

10.6K

▲ 10.5%

Page reach

364.7K

▲ 85.8%

Page visits

4.2K

▼ 28.6%

Impressions

716K

▼ 73.8%

Engagement

14K

32

C RESORTS FACEBOOK

TOP POSTS

A screenshot of a computer

Description automatically generated

A screenshot of a computer

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A screenshot of a computer

Description automatically generated

Click on images to view posts online

33

C MAURITIUS FACEBOOK

▲ 2.9%

Followers

6.9K

▼ 18.9%

Page reach

117.8K

▲ 13.9%

Page visits

4.1K

▲ 20%

Impressions

192K

Engagement

2.5K

▼ 42.9%

34

C MAURITIUS FACEBOOK

TOP POSTS

A close up of a message

Description automatically generated

A screenshot of a computer

Description automatically generated

A screenshot of a computer

Description automatically generated

Click on images to view posts online

35

C RODRIGUES FACEBOOK

▲ 2.3%

Followers

13.2K

▼ 32.7%

Page reach

97.5K

Page visits

5.1K

▼ 52.1%

Impressions

311K

▲ 32.4%

Engagement

14K

▲ 26.9%

36

C RODRIGUES FACEBOOK

TOP POSTS

Click on images to view posts online

37

C RESORTS INSTAGRAM

▲ 2.3%

Followers

13K

▼ 25.7%

Account reach

49.3K

▲ 245.6%

Page visits

7.8K

▼ 89.2%

Impressions

199K

▼ 17.6%

Engagement

2.4K

▲ 58.5%

Posts’ Saves

65

▲ 1685.2%

Stories Impressions

96K

38

INSTAGRAM

TOP POSTS

Click on images to view posts online

39

C MAURITIUS INSTAGRAM

▲ 138%

Followers

857

▼ 12.4%

Account reach

17.4K

▲ 201.8%

Page visits

6.2K

▲ 93.9%

Impressions

78K

▲ 3%

Engagement

488

▲ 250%

Posts’ Saves

14

▲ 467%

Stories Impressions

34K

40

INSTAGRAM

TOP POSTS

Click on images to view posts online

41

C RODRIGUES INSTAGRAM

▲ 5.8%

Followers

1.8K

▲ 13.5%

Account reach

22.8K

▲ 55.6%

Page visits

1.4K

▲ 8.4%

Impressions

48K

▲ 32.7%

Engagement

1.3K

▼ 31.6%

Posts’ Saves

13

▲ 167.5%

Brand Awareness

107

42

INSTAGRAM

TOP POSTS

Click on images to view posts online

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CONCLUSIONS

INSIGHTS

June overview: June was marked by the highly anticipated C Kite Festival with Antoine Auriol at C Mauritius. Meanwhile, C Rodrigues had the pleasure of hosting 12 beauty pageant finalists from Miss Reunion for a vibrant and unforgettable stay. Instagram: Our recent posts have primarily focused on the C Kite Festival, significantly boosting our fan base at C Mauritius, thanks to the engaging content from our invited guests. While C Rodrigues has seen a slight increase in followers, the engagement remains high compared to other IG pages. We've now shifted to posting once a week on C Resorts, concentrating more on the individual pages for a more personalized strategy.

Facebook: C Rodrigues page is still performing better than the other pages. We have mostly reshared C Kite Festival posts on our platforms.

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CHR SOCIAL MEDIA STATISTICS CHINA

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WECHAT

▲ 1.84%

Follower No.

6,081

▼ 59.4%

New followers

134

▼ 77.8%

Follower lost

24

▼ 14.1%

Total impressions

3,793

CPM, CHM, CLS – Leading Hotels series

Trip.com Global Top 100 villas

CMM - 2024 World Ocean Day

46

WECHAT – MINI PROGRAM

ORGANIC TRAFFIC

Top 5 Access Sources

2,2340 ▲ 79.9%

Total visits

1,768 ▲ 45.15%

Total Users

412 ▲ 42.07%

New Users

43 ▲ 43.33%

Forwards

493.15 seconds ▲ 206%

Avg. Time on Page

47

LITTLE RED BOOK

TOP 3 POSTS WITH HIGHEST IMPRESSIONS

831 ▲ 56.5%

Follower No.

12,860 ▲ 68.3%

Impressions

98 ▼ 2.9%

Likes

50 ▲ 66.7%

Comments

46 ▲ 70.4%

Add to Bookmark

2,873 ▲ 175%

Homepage visits

344 ▲ 147%

New followers

17 ▲ 112.5%

Follower lost

CHM – Room tour of new beach villa with 2 bedrooms

CMM - 2024 World Ocean Day

CPM, CHM, CLS – Leading Hotels series

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WEIBO

TOP 3 POSTS WITH HIGHEST VIEWS

Follower No.

104.8K

41.5K ▲ 18.6%

Impressions

38 ▲ 90%

Likes+forwards

Add to Bookmark

9 =

Sunset at CTM

CMM – World Ocean Day

Sunset at CES

49

CONCLUSIONS

INSIGHTS

June overview: The LRB x Ontour influencer collaboration campaign and Influencer FAM Trip has brought significant awareness and discussion of CMM and CHM on social media, leading positive follower acquisition on all CHR self-owned social media accounts.WCMP achieved the record high of platform visits in this month.

The video post on CMM's dedication in environmental protection on World Ocean Day received high impressions, engagement and positive feedbacks on social media.

LRB still remained as the main platform in terms of follower acquisition. In the meantime, more UGC appeared on LRB, mainly for the stay experience sharing at CMM and CHM.

50

CRM MARKETING

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GUEST COMMUNICATION

PRE ARRIVAL EMAIL

Hotel

Sent

Opened

Hard Bounced Soft Bounced

Open Rate

118

84

3

0

71.19%

Totals (Constance Belle Mare Plage)

184

149

4

1

80.98%

Totals (Constance Ephelia)

42

19

1

0

45.24%

Totals (Constance Halaveli)

106

83

0

0

78.30%

Totals (Constance Lemuria)

90

52

1

1

57.78%

Totals (Constance Moofushi)

83

64

2

0

77.11%

Totals (Constance Prince Maurice)

623

451

11

2

72.39%

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GUEST COMMUNICATION

POST STAY EMAIL

Hotel

Sent

Opened

Hard Bounced Soft Bounced

Open Rate

969

565

117

6

58.31%

Totals (Constance Belle Mare Plage)

858

552

15

3

64.34%

Totals (Constance Ephelia)

178

70

17

3

39.33%

Totals (Constance Halaveli)

378

253

36

4

66.93%

Totals (Constance Lemuria)

248

150

12

7

60.48%

Totals (Constance Moofushi)

335

202

29

2

60.30%

Totals (Constance Prince Maurice)

2,966

1,792

226

25

60.42%

53

CONCLUSIONS

INSIGHTS

No Newsletter has been sent over the month of June 2024.

No issue related to GDPR.

Technical issues between Opera Cloud and NextGuest CRM have been resolved. Hence the pre-arrival mailings are back to normal.

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EDITORIAL

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NEWS

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BLOG

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ACTIVE PARTNERS 2024

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THANK YOU

E-Business ebusiness@constancehotels.com