MONTHLY REPORT JUNE 2024

CONCLUSIONS

INSIGHTS

June overview: The LRB x Ontour influencer collaboration campaign and Influencer FAM Trip has brought significant awareness and discussion of CMM and CHM on social media, leading positive follower acquisition on all CHR self-owned social media accounts.WCMP achieved the record high of platform visits in this month.

The video post on CMM's dedication in environmental protection on World Ocean Day received high impressions, engagement and positive feedbacks on social media.

LRB still remained as the main platform in terms of follower acquisition. In the meantime, more UGC appeared on LRB, mainly for the stay experience sharing at CMM and CHM.

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