MONTHLY REPORT MAY 2024
E-Business
E-BUSINESS MONTHLY REPORT | MAY 2024
1
SUMMARY
01. Website Performance 02. Online Reputation Management 03. Social Media 04. CRM Marketing 05. Editorial & Partnerships
2
WEBSITE PERFORMANCE
3
CONSTANCEHOTELS.COM
AUDIENCE OVERVIEW
4
CONSTANCEHOTELS.COM
ACQUISITION OVERVIEW
5
CONSTANCEHOTELS.COM
YEAR OVER YEAR
* PPC = Pay Per Click: Advertising method where the brand pay each time a user click on the advertising.
6
CONSTANCEHOTELS.COM
HIGHLIGHTS
All Conversions (month over month)
Pay Per Click Results (month over month)
Organic Traffic (year over year)
▼ 17%
New Organic Users
173K
▼ 44%
Transactions
117
▼ 61%
Transactions
22
▼ 15%
Organic sessions
286K
▼ 38%
Revenue
€497K
▼ 51%
Revenue
€105K
▼ 49%
Transactions
844
▼ 50%
Conversion rate 0.10%
▲ 4%
Ads Spend
€10.97K
▼ 53%
ROAS
955%
▼ 30%
Cost per click
€0.17
7
C-RESORTS.COM
AUDIENCE OVERVIEW
8
C-RESORTS.COM
ACQUISITION OVERVIEW
9
CONSTANCEHOSPITALITY.COM
AUDIENCE OVERVIEW
10
CONCLUSIONS
INSIGHTS
constancehotels.com
constancehospitality.com
c-resorts.com
11
ONLINE REPUTATION MANAGEMENT
12
CONSTANCE HOSPITALITY MANAGEMENT
SUMMARY - MAY
13
CONSTANCE HOSPITALITY MANAGEMENT
REVIEWS AND MANAGEMENT RESPONSE - MAY
14
CONSTANCE HOSPITALITY MANAGEMENT
SOURCES - MAY
15
CONSTANCE HOSPITALITY MANAGEMENT
REVIEWS - MAY
16
CONSTANCE HOSPITALITY MANAGEMENT
SEMANTIC ANALYSIS - MAY
17
CONCLUSIONS
INSIGHTS - MAY
The management response rate has improved significantly, ensuring that almost all respondable reviews are addressed promptly. 97.4% of reviews have been responded to, with a total of 800 out of 821 respondable reviews being addressed. This is an improvement of +2.4% from the previous period.
The volume of reviews has increased by 22.5%, with major contributions from Booking.com, TripAdvisor, and Google.
Overall sentiment is positive with 93.4% of reviews being positive.
There has been a slight decrease in the Global Review Index by -0.7% , but the overall score remains high at 94.3% .
Response times have improved, particularly on major platforms like Booking.com and TripAdvisor.
18
CHR SOCIAL MEDIA STATISTICS
19
▲ 0.1%
Followers
334.5K
▼ 37.1%
Page reach
815.2K
▼ 40.9%
Page visits
6.7K
▲ 32.3%
Impressions
3.4M
▲ 2.7%
Engagement
17.1K
20
TOP POSTS
A screenshot of a cellphone
A screenshot of a cellphone
A screenshot of a cellphone
Description automatically generated
Description automatically generated
Description automatically generated
21
▲ 0.3%
Followers
223.7K
▲ 0.3%
Account reach
328.2K
▼ 23.2%
Page visits
19.3K
▲ 23.8%
Impressions
1.2M
▼ 17.9%
Engagement
10.5K
▼ 17.9%
Posts’ Likes
9K
▼ 28.8%
Story Impressions
414.7K
22
TOP POSTS
A screenshot of a hotel
A screenshot of a cellphone
A screenshot of a social media post
Description automatically generated
Description automatically generated
Description automatically generated
23
TOP POSTS
A screenshot of a social media post
A screenshot of a social media post
Description automatically generated
Description automatically generated
▼ 0.1%
Followers
22.7K
▲ 17.9%
Impressions
1K
▲ 29.3%
Engagement
53
24
TOP BOARDS
▲ 0.4%
Subscribers
1.14K
▼ 4.5%
Monthly Viewers
169.6K
▼ 4%
Impressions
170.1K
▼ 14%
Engagement
1.5K
▼ 13%
Engaged Audience
1.24K
▼ 22%
Saves
85
25
YOUTUBE
Luxury Villa | Constance Lemuria | Seychelles 174 views
A beach with trees and a building on the side
Description automatically generated
Total audience
▲ 0.01%
2.8K
▲ 4.9%
Video views
10.6K
▲ 1.2%
Total Impressions
56.3K
Click on images to view posts online
26
FACEBOOK PAGE PER HOTEL
27
OVERVIEW
Hotel
Page followers
Page visits
Reach
Impressions
Engagement
CBMP
17.6K ▲ 1.1%
8.1K ▼ 12.2%
247.7K ▲ 41.4%
456.3K ▲ 48.9%
10.2K ▲ 164.7%
12.8K ▲ 1%
2.9K ▼ 35.1%
38.7K ▼ 47.6%
180.8K ▲ 23.2%
2.9K ▲ 52.3%
CPM
CHM
8.8K ▲ 0.9%
3.3K ▲ 0.8%
119.2K ▲ 52.8%
229.7K ▼ 65.4%
4.9K ▲ 170.3%
CMM
9.5K ▲ 0.6%
4.7K ▼ 15%
171.1K ▲ 11.7%
506.4K ▼ 48.4%
7K ▲ 100.6%
CLS
6.6K ▲ 0.7%
2.8K ▲ 85%
87.4K ▲ 8.4%
140.2K ▲ 16.8%
720 ▼ 19.8%
4.5K ▲ 0.9%
2.8K ▼ 0.5%
136.7K ▼ 7.8%
242K ▼ 48%
2.1K ▲ 5.8%
CES
CTM
9.6K ▲ 0.8%
2.3K ▼ 37.9%
186.6K ▼ 8%
291.6K ▲ 4.8%
2.7K ▼ 9.7%
CSM
10.5K ▲ 0.5%
919 ▼ 46.7%
9.8K ▲ 151.6%
7.5K ▼ 59.8%
103 ▼ 71%
11K ▲ 0.7%
1.9K ▼ 36.7%
116.9K ▲ 58.2%
213.3K ▲ 446.2%
2.4K ▼ 7%
CTR
28
TOP POSTS
A screenshot of a cellphone
Description automatically generated
A group of people posing for a photo
A screenshot of a social media post
A screenshot of a social media post
A person on a swing on a beach
Description automatically generated
Description automatically generated
Description automatically generated
Description automatically generated
Click on images to view posts online
29
TOP POSTS
A screenshot of a person
Description automatically generated
A screenshot of a phone
A screenshot of a social media post
A screenshot of a social media post
Description automatically generated
Description automatically generated
Description automatically generated
Click on images to view posts online
30
CONCLUSIONS
INSIGHTS
Best performing posts : This month again, UGC performed well. Our top-performing posts featured the beautiful surroundings of our hotels, and food focus content resonating strongly with our audience. Facebook & Instagram : Our recent social media ads have boosted the impressions and engagement of our Facebook pages. This notable increase can also be attributed to the combination of organic and paid adverts, particularly those centred around our La Paulée communication.
31
C RESORTS
32
C RESORTS FACEBOOK
▲ 2.4%
Followers
10.5K
▼ 45.4%
Page reach
1.1M
▼ 43.6%
Page visits
4.7K
▲ 23.3%
Impressions
2.4M
▼ 67.9%
Engagement
1.6K
33
C RESORTS FACEBOOK
TOP POSTS
Click on images to view posts online
34
C MAURITIUS FACEBOOK
▲ 1.3%
Followers
6.7K
▼ 24.1%
Page reach
122.6K
Page visits
3.6K
▼
13.1%
Impressions
160K
▼
44.2%
Engagement
1K
▼
85.8%
35
C MAURITIUS FACEBOOK
TOP POSTS
Click on images to view posts online
36
C RODRIGUES FACEBOOK
▲ 2.2%
Followers
12.9K
▲ 5.7%
Page reach
152.4K
Page visits
9.5K
▲
33.4%
Impressions
234.9K
▼
2.6%
Engagement
3K
▼
40.6%
37
C RODRIGUES FACEBOOK
TOP POSTS
Click on images to view posts online
38
C RESORTS INSTAGRAM
▲ 0.8%
Followers
12.7K
▼ 49.2%
Account reach
869.1K
▲ 10.1%
Page visits
3K
▲ 59.8%
Impressions
1.8M
▲ 36.3%
Engagement
1.2K
▲ 7.3%
Posts’ Saves
44
▲ 2.4%
Story Impressions
26K
39
TOP POSTS
Click on images to view posts online
40
C MAURITIUS INSTAGRAM
▲ 202.5%
Followers
360
▼ 65.2%
Account reach
18.6K
▲ 60.7%
Page visits
2.1K
▼ 59.1%
Impressions
39K
▲ 193.2%
Engagement
390
▲ 500%
Posts’ Saves
6
▲ 547.4%
Story Impressions
6K
41
TOP POSTS
Click on images to view posts online
42
C RODRIGUES INSTAGRAM
▲ 8.5%
Followers
1.6K
▼ 40.1%
Account reach
18.5K
▼ 33.6%
Page visits
906
▼ 32.1%
Impressions
42K
▼ 15.6%
Engagement
548
▲ 6.3%
Posts’ Saves
17
▲ 83.6%
Story Impressions
8.9K
43
TOP POSTS
Click on images to view posts online
44
CONCLUSIONS
INSIGHTS
May overview: May marked the launch of "By the C with Awanam" at C Rodrigues and the continuation of preparations
for the upcoming C Kite Festival with Antoine Auriol. Exciting times ahead!
Instagram: Our C Kite Festival giveaway was a hit, with winners announced at the end of May, drawing in many new followers on our new C Mauritius IG page. We've shifted to posting once a week on C Resorts, focusing more on the individual pages for a more personalized strategy.
Facebook: C Rodrigues page is still performing better than than the other pages. We have mostly reshared Awanam posts on our platforms.
45
CHR SOCIAL MEDIA STATISTICS CHINA
46
2 FEATURED BLOGS:
520 ROMANTIC DAY + VOLVO CHINA OPEN(VCO) RECAP
▲ 3.89%
Follower No.
5,971
▼ 50.59%
New followers
330
▲ 16.13%
Follower lost
108
▼ 5.07%
Total impressions
4,414
Impressions: 1,501
▲ 67.15%
Forwards: 52
▲ 18.18 %
▼ 21.42%
Likes+Recommends: 11
▲ 29.49 %
Open rate: 2.81%
47
WECHAT – MINI PROGRAM
ORGANIC TRAFFIC
Top 5 Access Sources
1,2419 ▼ 26.1%
Total visits
1,218 ▲ 47.1%
Total Users
290 ▼ 61.28%
New Users
30 ▼ 6.25%
Forwards
161.09 seconds ▲ 14.9%
Avg. Time on Page
48
SOCIAL MEDA CAMPAIGN – VOLVO CHINA OPEN
1. INVITE AUDIENCE TO FOLLOW CHR ACCOUNT BY PROVIDING COMPLIMENTARY GIVEAWAYS
2. LRB CAMPAIGN FOR COMPLIMENTARY STAY AT CBMP
Participation of the campaign
UGC for VCO campaign
49
LITTLE RED BOOK
TOP 3 POSTS WITH HIGHEST IMPRESSIONS
831 ▲ 56.5%
Follower No.
7,641 ▲ 2.4%
Impressions
101 ▲ 2%
Likes
30 ▼ 14.3%
Comments
27 ▲ 28.6%
Add to Bookmark
1,043 ▲ 10.9%
Homepage visits
338 ▲ 252%
New followers
8 ▼ 11.1%
Follower lost
CMM – Introduction of AIP
2024 World Travel Awards
VCO pre-event promotion
50
TOP 3 POSTS WITH HIGHEST VIEWS
Follower No.
104.8K
35K ▼ 7.9%
Impressions
20 ▼ 54.5%
Likes+forwards
Add to Bookmark
9 =
2024 La Paulee
VCO promotion
VCO count down D1
51
CONCLUSIONS
INSIGHTS
May overview: Social media campaigns for Volvo China Open on LRB and WeChat led to significant increase in follower number, engagements and social buzz during the full lifecycle of the event, realizing precision marketing strategy for CHR's target audience.
LRB remained as the main platform in terms of follower acquisition. In the meantime, more UGC appeared on LRB, mainly for the stay experience sharing at CMM and CHM.
52
CRM MARKETING
53
GUEST CAMPAIGN
C RESORTS NEWSLETTER – C KITE FESTIVAL WITH ANTOINE AURIOL
54
GUEST COMMUNICATION
POST STAY EMAIL
Hotel
Sent
Opened
Hard Bounced Soft Bounced
OpenRate
928
642
75
8
69.18%
Totals (Constance Belle Mare Plage)
801
542
13
4
67.67%
Totals (Constance Ephelia)
191
74
22
8
38.74%
Totals (Constance Halaveli)
195
151
14
3
77.44%
Totals (Constance Lemuria)
233
183
15
4
78.54%
Totals (Constance Moofushi)
286
207
17
2
72.38%
Totals (Constance Prince Maurice)
2,634
1,799
156
29
68.30%
55
CONCLUSIONS
INSIGHTS
C Resorts Newsletter sent to emails 2,109 emails.
No issue related to GDPR after the mailing of newsletter.
Due to ongoing technical issues between Opera Cloud and NextGuest CRM, the decision had been taken to pause all pre-arrival emails to avoid negatively impacting the guest experience. These statistics will be available once all issues are resolved.
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EDITORIAL
57
NEWS
58
BLOG
59
ACTIVE PARTNERS 2024
60
THANK YOU
E-Business ebusiness@constancehotels.com
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