MONTHLY REPORT MAY 2024

CONCLUSIONS

INSIGHTS

May overview: Social media campaigns for Volvo China Open on LRB and WeChat led to significant increase in follower number, engagements and social buzz during the full lifecycle of the event, realizing precision marketing strategy for CHR's target audience.

LRB remained as the main platform in terms of follower acquisition. In the meantime, more UGC appeared on LRB, mainly for the stay experience sharing at CMM and CHM.

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