MONTHLY REPORT NOVEMBER 2024

CONCLUSIONS

INSIGHTS

November overview: In November, we have launched paid ads on WeChat and LRB to promote the exclusive offer for CMM and CHM, achieving higher impressions and significant follower acquisition on both platforms. However, due to the Double 11 Shopping Festival mechanism, the traffic on LRB has a slight decrease as the platform allocated more traffic for e-commerce purpose. Best performing posts : This month, LRB remained as the main and most active platform in terms of UGC and follower acquisition, followed by WeChat. “Luxury holiday at CHM” achieved the highest impressions and engagement among all the posts, indicating online users’ great interest in CHM. W e also noticed that more online attention and discussion of CES and CLS due to the direct flights from China to Seychelles.

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