MONTHLY REPORT OCTOBER 2025

CONCLUSIONS

INSIGHTS

October overview : The follower acquisition on all platforms have been stably increased. Due to the continuous promotion of magazine shooting for the famous celebrity Mr. ZHU Yilong with CNT, the posts have received very high views and engagements especially on LRB by organic traffic. However, there’s a decrease in the performance of WCMP due to the cease of paid social ad on WeChat while Weibo also showed a relatively decrease due to the National Day Holiday despite the increase in frequency of posting. From content perspective, CMM and CHM remain the main focus of CHR account. Upcoming Focus Areas: In November, we will focus on the 50 th anniversary of CHR and the promotion of MCB.

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