MONTHLY REPORT SEPTEMBER 2024

ECHO PRIVILEGE CLUB

PHASE 2

In August, we launched the second phase of Echo Privilege Club campaign, which focused on increasing awareness and driving sign-ups for our loyalty programme.

In total, 20 ads were split tested against each other, with a greater proportion of budget optimised to flow to the better performing ads.

Generally, ads focused on non-members were more successful; these made up the top three best performers.

The most successful ads were the UK and Italian competition posts, generating a total of 234 Echo registrations.

Impressions

1M

Clicks

7.8K

Direct Echo Sign Ups

474

32