MONTHLY REPORT SEPTEMBER 2024

CONSTANCEHOTELS.COM

HIGHLIGHTS

All Conversions (month over month)

Pay Per Click Results (month over month)

Organic Traffic (year over year)

▼ -0.1%

New Organic Users

26.7K

▼ -8.2%

Transactions

223

▼ -9.3%

Transactions

68

▼ -2.2%

Organic sessions

45K

▼ -11.4%

Revenue

€1.24M

▼ -8.5%

Revenue

€398K

▲ 0.0%

Transactions

80

▼ -5.6%

Conversion rate

0.17%

▼ -4.9%

Ads Spend

€12.12K

▼ -16.3%

ROAS

26.59

▼ -17.4%

Cost per click

€0.14

• All Conversions: Transactions decreased by 8.2%, reaching a total of 223. Revenue fell by 11.4%, amounting to €1.24M. The con version rate also dropped by 5.6%, now standing at 0.17%.

• Pay Per Click (PPC) Results: Transactions dropped by 9.3%, totaling 68. Revenue decreased by 8.5%, reaching €398K. Ad spend d ecreased slightly by 4.9%, amounting to €12.12K. ROAS (Return on Ad Spend) declined by 16.3%, now at 26.59. However, the cost per click improved, decreasing by 17.4% , n ow at €0.14.

• Organic Traffic: New organic users decreased slightly by 0.1%, reaching 26.7K. Organic sessions dropped by 2.2%, totaling 45K, while transactions remained stable at 80, with no change compared to the previous period.

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