Report November 2023
CHML
COMMUNICATION REPORT NOVEMBER 2023
OVERVIEW
COLLATERALS
Updated Factsheet •
CONSTANCE HOTELS & RESORTS :
CPM – ENG / FR / ES / IT / DE
GOALS • Dedicate resources & strategies to amplify the visibility of the C Resorts brand, making it a recognized and in-demand destination. • Focus on enhancing the visibility and appeal of our brands, setting them apart in the competitive market. • Prioritize consistent branding and messaging for the CHR brand, ensuring that all hotel properties receive strong editorial support.
• CES / CLS / CMM / CHM – EN / FR / ES / IT 1.AIP CBMP – EN / FR / IT 2.AIP CMM – EN / FR / IT / CN 3.CPM & CBMP Advertorial - EN / FR
Key Coverage : TTG Luxury, repubblica.it, Elite Magazin, Platinum Magazine
BRAND CONTENT 1. CPM organise une première édition de l’événement « Le Grand Repas – Île de La Réunion / Océan Indien 2. CPM célèbre 25 ans de raffinement et d'excellence 3. MCB TC 2023 : Ça va swinger au Constance Belle Mare Plage! 4. CHRG soutient de jeunes prodiges mauriciens dans leur carrière tennistique internationale PRESS RELEASES International only 1. Constance Hotels & Resorts continues its award-winning streak at the 17th World Luxury Hotel Awards Local only
Paid Coverage: National Geographoc Traveler, Elle, Viaggi Corriere, D La Repubblica, Golf & Turismo
C RESORTS : - Key Coverage: TTG Luxury
MEDIA COVERAGE
2
PRESS COVERAGE PER HOTEL
POSITION AND PROMOTE
•
• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS
Below chart shows the number (unit) of adverts and editorials per hotel + CHR corporate for November 2023
18
16
Free
14
12
10
8
6
4
2
0
CHR
CBMP
CPM
CES
CLS
CHM
CMM
CTM
C Resorts
3
PAID PRESS COVERAGE PER HOTEL
POSITION AND PROMOTE
•
• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS
We have a total paid coverage of approximately € 27,440.85.
3.5
Paid
3
2.5
2
1.5
1
0.5
0
CHR
CBMP
CPM
CES
CLS
CTM
CMM
C Resorts
4
PRESS COVERAGE PER MARKET
Below chart shows the value of the adverts and editorials per market for the month of November 2023 for CHRG. We have a total free coverage of approximately € 407,638 with a total indicative reach of 44,358,199.
25
Free
€ 119,526.7 Reach: 28,786,490
20
15
€ 4,370 Reach: 466,000
€ 146,622.87 Reach: 2,971,430
€ 13,300 Reach: 10,596,945
10
€ 13,143 Reach: 178,080
€ 123,813.43 Reach: 1,537,334
5
0
5
LOCAL MEDIA REPORT
During the month of November 2023, the following four press releases were sent to the local media : "Gastronomie - Constance Prince Maurice organise une première édition de l’événement « Le Grand Repas – Île de La Réunion / Océan Indien »", "Constance Hotels, Resorts & Gof soutient de jeunes prodiges mauriciens dans leur carrière tennistique internationale ,“, "Constance Prince Maurice célèbre 25 ans de raffinement et d'excellence “ and "MCB Tour Championship 2023 : Ça va swinger au Constance Belle Mare Plage !". The agency also secured an article in 5-Plus, namely, "De beaux pieds pour l’été - Franck Douni, Pédicure-Podologue et Manicurist", which provided the opportunity to give promote its poditrist.
The AVE (Advertising Value Equivalent) for this campaign was MUR 384,304 .
6
PRESS COVERAGE LOCAL MEDIA
To see full report Click Here
7
PRESS COVERAGE
INTERNATIONAL PRESS COVERAGE
Constance Hotels & Resorts (By Market)
United Kingdom
Germany
Russia
• • • • • • •
Fnb.lulop.com
Thewaymagazine.it Laragnatelanews.it
• • • •
• • • • • • • •
• • • • • • • • • •
Mail on Sunday
Falstaff TRAVEL
Sharknews
Scottish Mail on Sunday Irish Mail on Sunday
Gastro.de
Poslednie news Novosti Segodnya
Lifestar.it
Remembering Didi
Repubblica.it
Radio Times
Elite magazine
Life 24
Siviaggia.it
Trips4kids Spartacus
Dixnews
Italy
Milanofinanza.it
Dni 24
Trauminsel Momente
Radar news Set media Videx news
• • • • • • • • • • • • •
TTG Luxury
South Africa
LifePR.de
Golf & Turismo Nascere Mamma
• • • •
Lifebrands
UAE
wiotto
National Geographic Traveler Turismoviaggi.blogspot Foodandwineitalia.com
Franschhoek Life
Joburg Life travelnews
• • • • • • • • •
Platinum Magazine
Gulf turism
Waaynk
China
Advtraining.it Lamiafinanza.it
Moralmoda
Arabic Press Center
• • • •
Xinlvxing.com.cn Cosmopolitan RED-Bo Wu Wechat-Putike
Travelquotidiano.com
Car News 2Day
Travelnostop.com
Syyaha
Protectaweb.it Vologratis.org
Eat’n Stays Siyahatcom
Lulop.com
9
INTERNATIONAL PRESS COVERAGE
Constance Hotels & Resorts (By Hotel) / C Resorts
CPM
CHM
• • • • • • • • •
Milanofinanza.it Elite Magazin
• • • • • • •
CHR •
Laragnatelanews.it
Lifestar.it
• • •
Foodandwineitalia.com
• • • • • • • • • • • • • •
Mail on Sunday
TTG Luxury Lulop.com
LifePR.de
Milanofinanza.it
Elite Magazin
Scottish Mail on Sunday Irish Mail on Sunday
• • • • • • • • • • • • • • • •
RED-Bo Wu
Lifebrands
Trips4kids
Trauminsel Momente Xinlvxing.com.cn Platinum Magazine
Arabic Press Center
Franschhoek Life
Fnb.lulop.com
Car News 2Day
Joburg Life travelnews
CES
Thewaymagazine.it Laragnatelanews.it
Syyaha
Gulf tourism
• • • • • • • • • •
Turismoviaggi.blogspot
Eat’n Stays Siyahatcom
Lifestar.it
Waaynk
Advtraining.it Lamiafinanza.it
CBMP •
Milanofinanza.it
Moralmoda Sharknews
Lifebrands
Travelquotidiano.com
Gulf & Turismo Nascere Mamma
C Mauritius • TTG Luxury
Franschhoek Life
Poslednie news Novosti Segodnya
Travelnostop.com Protectaweb.it Vologratis.org Milanofinanza.it
• • • • • • • • • • •
Joburg Life Travelnews Elite Magazin
Foodandwineitalia.com
Life 24
Falstaff TRAVEL
Dixnews
Gastro.de
wiotto
Dni 24
Spartacus
Remembering Didi
Radar news Set media Videx news
Wechat-Putike
Cosmopolitan
CMM •
Arabic Press Center
Mail on Sunday
CLS •
Car News 2Day
• • • • •
Scottish Mail on Sunday Irish Mail on Sunday
Syyaha
turismoviaggi.blogspot
CTM •
Eat ‘n Stays Siyahatcom
• •
Repubblica.it
National Geographic Traveler
Radio Times
Siviaggia.it
Fnb.lulop.com
Thewaymagazine.it
10
SELECTION OF INTERNATIONAL PRESS CLIPPINGS
Constance Hotels & Resorts
Italy – repubblica.it • 1/7 page coverage
Russia – life 24
•
1 page coverage
Germany – Spartacus • 1 page coverage
11
SELECTION OF INTERNATIONAL PRESS CLIPPINGS
Constance Hotels & Resorts
Italy – milanofinanza.it • 1 page coverage
UAE – Platinum
•
3 pages coverage
12
Constance Hotels & Resorts LOCAL COVERAGE
Constance Belle Mare Plage, meilleur hôtel de golf de l'océan indien 2023
Première édition de « Le Grand Repas – Île de La Réunion / Océan Indien »
• •
Le Défi Quotidien
• • • • • • •
Holidays-evasion.info
Memento.fr
Lexournal.mu
« Traveler’s Choice Awards 2023 » : Constance se distingue
Minorityvoice.info Maurice-info.mu
Ilemauricetourisme.info
•
Eco Austral
Actu.mu Bizweek
Constance Prince Maurice célèbre 25 ans de raffinement et d’excellence
TOURISME | World Travel Awards 2023 : Constance Hotels, Resorts & Golf, «Indian Ocean Leading Brand”
• • • • • • • • • •
Holidays-evasion.info Ilemauricetourisme.info
• • •
Le Mauricien
Lexournal.mu Le Mauricien Memento.fr
Le Dimanche l’Hebdo
Bizweek
Minorityvoice.info
Le Groupe Constance pose ses valises à Rodrigues
Week-End
•
Metro Presse
Bizweek
Maurice-info.mu Lemauricien.com
13
SELECTION OF LOCAL PRESS CLIPPINGS
Constance Hotels & Resorts
Constance Prince Maurice célèbre 25 ans de raffinement et d’excellence
Week-End Coverage – November 2023
Le Mauricien Coverage – November 2023
Maurice-info.mu Coverage – November 2023
14
SELECTION OF LOCAL PRESS CLIPPINGS
Constance Hotels & Resorts
Première édition de « Le Grand Repas – Île de La Réunion / Océan Indien »
Bizweek Coverage – November 2023
Maurice-info.mu Coverage – November 2023
Actu.mu Coverage – November 2023
15
ADVERTISING CAMPAIGNS
ADVERTORIALS
Constance Hotels & Resorts
Italy – Golf e Turismo Advertorial
Italy – Panorama Advertorial
France – Le Point.fr 1 page Advertorial
17
PRESS TRIPS
PRESS TRIPS
Constance HalaveliMaldives
Constance MoofushiMaldives
• YourLuxury Africa | VISI magazine, ELLE South Africa, Food and Home Entertaining and Style magazine, Wanted).
• Hurriyet Seyahat
Individual press trip Date: 25 to 28 November Journalists: Mr Ogulcan Tatar & Mrs B. Tatar Country: Turkey
Dedicated press trip Date: 29 November to 02 December Journalist: Mrs Gillian Mclaren Country: South Africa
• YourLuxury Africa | VISI magazine, ELLE South Africa, Food and Home Entertaining and Style magazine, Wanted).
Dedicated press trip Date: 26 to 29 November Journalist: Mrs Gillian Mclaren Country: South Africa
19
PRESS TRIPS
Constance Ephelia Seychelles
Constance Lemuria Seychelles
• The Express, Fabric Magazine, Country & Town House Magazine
• The Express, Fabric Magazine, Country & Town House Magazine
Dedicated press trip Date: 27 to 29 November
Dedicated press trip Date: 24 to 27 November
Journalists: Mr Andrew Michael TURNER, Mrs Elizabeth Anne SKONE JAMES, Mrs Michele Elizabeth SPENCER Country: UK
Journalists: Mr Andrew Michael TURNER, Mrs Elizabeth Anne SKONE JAMES, Mrs Michele Elizabeth SPENCER Country: UK
• Toploader(UK Rock Band)
Individual press trip Date: 19 to 22 November Journalist: Dan Hipgrave Country: UK
20
1 Nov 2023
PR EVENT IN RUSSIA
COLLABORATION WITH PACHE SWIMWEAR
SPA CHINA SUMMIT
21
9 Nov 2023
PR EVENT IN RUSSIA
COLLABORATION WITH MEDUSA RESTAURANT
SPA CHINA SUMMIT
22
9 Nov 2023
PR EVENT IN GERMANY
WILDE ROADSHOW
23
SUSTAINABILITY VIDEO
To access the video, click here
24
NEW B2B PICTURES
NEW PICTURES ARE NOW AVAILABLE ON B2B GALLERY Visit gallery to view more …
BLUE PENNY CELLAR
CMM- TOTEM BAR
CONSTANCE MOOFUSHI
CONSTANCE HALAVELI
CONSTANCE MOOFUSHI
CONSTANCE HALAVELI
CONSTANCE PRINCE, MAURICE
CBMP - VILLA
25
UPCOMING CORPORATE EVENTS
CONSTANCE HOTELS & RESORTS
UPCOMING EVENTS :
• MCBTour Championship-Mauritius : 4 to 10 December • Music & Wine : 11 to 17 December
26
THANK YOU
Communication Department
Made with FlippingBook Annual report maker