CHRG COMMUNICATION REPORT - March 2023
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COMMUNICATION REPORT MARCH 2023
OVERVIEW
Press Releases : 1.
- To maintain the visibility for CHR brand and support all the hotels with strong editorial. -To maximize visibility on C Mauritius and C Resorts Brand
CHR Coverage:
Post- Event - Constance Festival Culinaire
- Editorals in key travel titles & lifestyle press such as: Viaggi, Femme Actuelle, Todays’ Golfer, The Time Kuwait , Forbes.Fr, elle.com, UAE Times.
2.
Results - Constance Festival Culinaire
3. CHRG accueille la ‘BMW Golf Cup World Final 2022’ 4. IAGTO Excellence Awards 2023
GOALS
Working on: 1. Event – Constance Festival Culinaire 11 Mar -19 Mar
Collaterals : 1.
French Sommellerie Kit
- C RESORTS Coverage
2.
Advertorial Gastronomy & Wine
3.
Advertorial Wellness
-Editorials in key travel titles & lifestyle press such as: lofficielitalia.com
4.
Advertorial Golf
BRAND CONTENT
MEDIA COVERAGE
2
DIRECT ADVERTISING
POSITION AND PROMOTE
•
• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS
Below chart shows the number (unit) of adverts and editorials per hotel + CHR corporate for March 2023
30
Paid
25
Free
20
15
10
5
0
CHR
CBMP
CPM
CES
CLS
CHM
CMM
CTM
C Resorts
3
DIRECT ADVERTISING
Below chart shows the value of the adverts and editorials per market for the month of March 2023. We have a total free coverage of approximately € 15,853,430with a total indicative reach of 89,996,223
10 15 20 25 30 35 40 45 50
Paid
Free
€ 405,564.75 Reach: 64,292,816
€ 153,450.00 Reach: 5,854,087
€ 54,900 Reach: 3.672.010
€ 12.531 Reach: 8,605.673
€ 35,434.75 Reach: 7.571.637
0 5
4
SELECTION OF INTERNATIONAL PRESS CLIPPINGS
Constance Hotels & Resorts
Germany – Reise • 1 pages coverage
UK - Independant • 1 pages coverage
France – Website mercotte.fr • 8 page coverage
Italy – Corriere • 1 page coverage
5
OTHER INTERNATIONAL COVERAGE
Constance Hotels & Resorts
Russia •
Germany •
UAE •
gorodskoyportal.ru vladimirov-serge
Signature Luxury
reiseaktuell.at elite-magazin wolkenweit diepresse.com
• • • • • • • • • •
• • • • • • • • • • • •
• • • • • • • • •
Eat'n Stays
travel.rnx.ru tourout.ru life-24.com
3sri
Nabd (EG)
Italy •
Arqam
lifepr.de
fnb.lulop.com
mockvanews.ru
Car News 2Day
newsonline24.net news-blast.com immittelstand.de elite-magazin.com
• • • • • • • • • • • • •
thewaymagazine.it
dailybuff.ru
Syyaha
italiavola.com
v-chelyabinske.com
website Arabian Tripper
gazzetta.it corriere.it
polotsk24.ru
Gulf tourism
yaroslavl-online.ru
Arabian Travel News
kulinariker.de
identitagolose.it
7sisters.ru
7news1
stylux.net
Alseyyaha
italiaatavola.net golfeturismo.it qualitytravel.it
France •
What's On Online
UK •
fairways mag.com
Independent.co.uk Travel Weekly dailymail.co.uk jancisrobinson.com
• • • • • • • • •
mercotte.fr
ilgiornaledelturismo.com
• • • •
nouvellesgastronomiques.com
adcgroup.it
industrie-hoteliere.com
South Africa •
ilfattoquotidiano.it
lechef.com
zazoom.it
travelnews.co.za
ukgolfguy.com
luxe-infinity.com
infrarouge.fr
yonder.fr
lhommetendance.fr generationvoyage.fr
6
PRESS TRIPS
Constance Prince Maurice, Mauritius
Constance Lemuria, Seychelles
• Individual Presstrip – TE with Best Hotels MagazinE Mr Bruno Gracia & Mrs Graviales Ivonne 05 - 08 March 2023
• Dedicated Presstrip – YONDER.FR Mr Pierre Gautrand – Journalist 09 – 11 March 2023
• Individual Presstrip - WELT Magazine Mrs Friederike Ostermeyer, Mr Florian Walther – Journalist 16 – 19 March 2023 • Individual Presstrip – TE with Forbes and Harper’s Bazaar Mrs Lucie Podhrazka & Mrs Jana Podhrazka - Owners 20 – 25 March 2023
Constance Ephelia, Seychelles
• Dedicated Presstrip – YONDER.FR Mr Pierre Gautrand – Journalist 11 -13 March 2023
7
SELECTION OF LOCAL PRESS CLIPPINGS
Constance Hotels & Resorts
Constance Hotels & Resorts s’associe à la marque Valrhona et imagine le meilleur du chocolat Coverage – March 2023
Constance Hotels, resorts & Golf accueille la ‘BMW Gold Cup World Final 2022’ Coverage – March 2023
Trophée Pierre Hermé 2023 : Teszy Ramboroho, séduit Pierre Hermé et Mercotte Coverage – March 2023
8
OTHER LOCAL COVERAGE
Constance Hotels & Resorts
Constance Hotels, Resorts & Golf accueille la ‘BMW GOLF CUP WORLD FINAL 2022’
Constance Hotels & Resorts s’associe à la marque Valrhona et imagine le meilleur du chocolat
Constance Festival Culinaire
• • • • • • • • • •
actu.mu
ionnews.mu
• • • • • • • •
holidays-evasion.info ilemauricetourisme.info
gastronomic.mu
•
gastronomic.mu
voya-g.com
memento.fr ionnews.mu
holidays-evasion.info
lagazette-mag.io
actu.mu
voya-g.com estpresse.mu
defimoteurs.defimedia.info
mycar.mu
lagazette-mag.io
lexpresscars.mu
mbcradio.tv
• MBC TV 1 dans le journal de 19h30 • memento.fr • ionnews.mu • maurice-info.mu • holidays-evasion.info • ilemauricetourisme.info • lematinal.media • voya-g.com
9
DIRECT ADVERTISING LOCAL MEDIA In March 2023, Blast sent four press releases to local media. Two press releases were sent for Constance Culinary Festival to announce the festival's upcoming edition and winners. Additionally, two press releases was issued by CHM teams a was issued for BMW Golf Cup World Final 2022, and another for the group winning the IAGTO Excellence Awards 2023. Two more press releases led to media coverage, one for Music & Wine, and the other forsommelierobtaining ASI Certification in early 2023.
The AVE (Advertising Value Equivalent) for this campaign was MUR 90,000
10
DIRECT ADVERTISING LOCAL MEDIA
11
EVENT
CONSTANCE FESTIVAL CULINAIRE - 11 TH – 19 TH MARCH 2023
12
EVENT
CONSTANCE FESTIVAL CULINAIRE - 11 TH – 19 TH MARCH 2023
13
RECAP OF EVENTS FORYEAR 2023
CONSTANCE HOTELS & RESORTS • Music &Wine : 29 Jan to 4 Feb • Constance Festival Culinaire : 11 to 19 March • Golf &Wine : 16 to 23 April
UPCOMING EVENTS
•
La Paulée : 14 to 20 May
• MCBTour Championship-Mauritius : 4 to 10 December
C RESORTS
•
C Kite Festival : 14 to 17 July
14
C Resort
15
SELECTION OF INTERNATIONAL PRESS CLIPPINGS
C Resorts
1 page coverage on website lofficielitalia.com Italy – March 2023
16
THANK YOU
Communication Department
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