CHRG COMMUNICATION REPORT - March 2023

DIRECT ADVERTISING LOCAL MEDIA In March 2023, Blast sent four press releases to local media. Two press releases were sent for Constance Culinary Festival to announce the festival's upcoming edition and winners. Additionally, two press releases was issued by CHM teams a was issued for BMW Golf Cup World Final 2022, and another for the group winning the IAGTO Excellence Awards 2023. Two more press releases led to media coverage, one for Music & Wine, and the other forsommelierobtaining ASI Certification in early 2023.

The AVE (Advertising Value Equivalent) for this campaign was MUR 90,000

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