CHRG COMMUNICATION REPORT - March 2023

COMMUNICATION REPORT MARCH 2023

OVERVIEW

Press Releases : 1.

- To maintain the visibility for CHR brand and support all the hotels with strong editorial. -To maximize visibility on C Mauritius and C Resorts Brand

CHR Coverage:

Post- Event - Constance Festival Culinaire

- Editorals in key travel titles & lifestyle press such as: Viaggi, Femme Actuelle, Todays’ Golfer, The Time Kuwait , Forbes.Fr, elle.com, UAE Times.

2.

Results - Constance Festival Culinaire

3. CHRG accueille la ‘BMW Golf Cup World Final 2022’ 4. IAGTO Excellence Awards 2023

GOALS

Working on: 1. Event – Constance Festival Culinaire 11 Mar -19 Mar

Collaterals : 1.

French Sommellerie Kit

- C RESORTS Coverage

2.

Advertorial Gastronomy & Wine

3.

Advertorial Wellness

-Editorials in key travel titles & lifestyle press such as: lofficielitalia.com

4.

Advertorial Golf

BRAND CONTENT

MEDIA COVERAGE

2

DIRECT ADVERTISING

POSITION AND PROMOTE

•

• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS

Below chart shows the number (unit) of adverts and editorials per hotel + CHR corporate for March 2023

30

Paid

25

Free

20

15

10

5

0

CHR

CBMP

CPM

CES

CLS

CHM

CMM

CTM

C Resorts

3

DIRECT ADVERTISING

Below chart shows the value of the adverts and editorials per market for the month of March 2023. We have a total free coverage of approximately € 15,865,640 with a total indicative reach of 92,547,523

25

Paid

Free

€ 405,564.75 Reach: 64,292,816

20

€ 153,450.00 Reach: 5,854,087

15

€ 54,900 Reach: 3.672.010

€ 12,210 Reach: 2,551,300

€ 12.531 Reach: 8,605.673

10

€ 35,434.75 Reach: 7.571.637

5

0

4

SELECTION OF INTERNATIONAL PRESS CLIPPINGS

Constance Hotels & Resorts

Germany – Reise • 1 pages coverage

UK - Independant • 1 pages coverage

France – Website mercotte.fr • 8 page coverage

Italy – Corriere • 1 page coverage

5

OTHER INTERNATIONAL COVERAGE

Constance Hotels & Resorts

Russia •

Germany •

UAE •

gorodskoyportal.ru vladimirov-serge

Signature Luxury

reiseaktuell.at elite-magazin wolkenweit diepresse.com

• • • • • • • • • •

• • • • • • • • • • • •

• • • • • • • • •

Eat'n Stays

travel.rnx.ru tourout.ru life-24.com

3sri

Nabd (EG)

Italy •

Arqam

lifepr.de

fnb.lulop.com

mockvanews.ru

Car News 2Day

newsonline24.net news-blast.com immittelstand.de elite-magazin.com

• • • • • • • • • • • • •

thewaymagazine.it

dailybuff.ru

Syyaha

italiavola.com

v-chelyabinske.com

website Arabian Tripper

gazzetta.it corriere.it

polotsk24.ru

Gulf tourism

yaroslavl-online.ru

Arabian Travel News

kulinariker.de

identitagolose.it

7sisters.ru

7news1

stylux.net

Alseyyaha

italiaatavola.net golfeturismo.it qualitytravel.it

France •

What's On Online

UK •

fairways mag.com

Independent.co.uk Travel Weekly dailymail.co.uk jancisrobinson.com

• • • • • • • • •

mercotte.fr

ilgiornaledelturismo.com

• • • •

nouvellesgastronomiques.com

adcgroup.it

industrie-hoteliere.com

South Africa •

ilfattoquotidiano.it

lechef.com

zazoom.it

travelnews.co.za

ukgolfguy.com

luxe-infinity.com

infrarouge.fr

yonder.fr

lhommetendance.fr generationvoyage.fr

6

LOCAL MEDIA DIRECT ADVERTISING In March 2023, Blast sent four press releases to local media. Two press releases were sent for Constance Culinary Festival to announce the festival's upcoming edition and winners. Additionally, two press releases was issued by CHM teams a was issued for BMW Golf Cup World Final 2022, and another for the group winning the IAGTO Excellence Awards 2023. Two more press releases led to media coverage, one for Music & Wine, and the other for sommelier obtaining ASI Certification .

The AVE (Advertising Value Equivalent) for this campaign was MUR 90,000

7

DIRECT ADVERTISING LOCAL MEDIA

To see full report Click Here

8

PRESS TRIPS

Constance Prince Maurice

Constance Lemuria, Seychelles

• Individual Press trip – Barter with Best Hotels Magazine Mr Bruno Gracia & Mrs Graviales Ivonne 05 - 08 March 2023

• Dedicated Press trip – YONDER.FR Mr Pierre Gautrand – Journalist 09 – 11 March 2023

• Individual Press trip - WELT Magazine Mrs Friederike Ostermeyer, Mr Florian Walther – Journalist 16 – 19 March 2023

Constance Ephelia, Seychelles

• Individual Press trip – Barter with Forbes and Harper’s Bazaar Mrs Lucie Podhrazka & Mrs Jana Podhrazka - Owners 20 – 25 March 2023

• Dedicated Press trip – YONDER.FR Mr Pierre Gautrand – Journalist 11 -13 March 2023

9

SELECTION OF LOCAL PRESS CLIPPINGS

Constance Hotels & Resorts

Constance Hotels & Resorts s’associe à la marque Valrhona et imagine le meilleur du chocolat Coverage – March 2023

Constance Hotels, resorts & Golf accueille la ‘BMW Gold Cup World Final 2022’ Coverage – March 2023

Trophée Pierre Hermé 2023 : Teszy Ramboroho, séduit Pierre Hermé et Mercotte Coverage – March 2023

10

OTHER LOCAL COVERAGE

Constance Hotels & Resorts

Constance Hotels, Resorts & Golf accueille la ‘BMW GOLF CUP WORLD FINAL 2022’

Constance Hotels & Resorts s’associe à la marque Valrhona et imagine le meilleur du chocolat

Constance Festival Culinaire

• • • • • • • • • •

actu.mu

ionnews.mu

• • • • • • • •

holidays-evasion.info ilemauricetourisme.info

gastronomic.mu

•

gastronomic.mu

voya-g.com

memento.fr ionnews.mu

holidays-evasion.info

lagazette-mag.io

actu.mu

voya-g.com estpresse.mu

defimoteurs.defimedia.info

mycar.mu

lagazette-mag.io

lexpresscars.mu

mbcradio.tv

• MBC TV 1 dans le journal de 19h30 • memento.fr • ionnews.mu • maurice-info.mu • holidays-evasion.info • ilemauricetourisme.info • lematinal.media • voya-g.com

11

EVENT

CONSTANCE FESTIVAL CULINAIRE - 11 TH – 19 TH MARCH 2023

12

EVENT

CONSTANCE FESTIVAL CULINAIRE - 11 TH – 19 TH MARCH 2023

13

RECAP OF EVENTS FORYEAR 2023

CONSTANCE HOTELS & RESORTS

PAST EVENTS • Music &Wine : 29 Jan to 4 Feb • Constance Festival Culinaire : 11 to 19 March • Golf &Wine : 16 to 23 April

UPCOMING EVENTS

•

La Paulée : 14 to 20 May

• MCBTour Championship-Mauritius : 4 to 10 December

C RESORTS

•

C Kite Festival : 14 to 17 July

14

C Resorts

15

SELECTION OF INTERNATIONAL PRESS CLIPPINGS

C Resorts

1 page coverage on website lofficielitalia.com Italy – March 2023

16

THANK YOU

Communication Department