MONTHLY REPORT AUGUST 2025
E-Business
1 E-BUSINESS MONTHLY REPORT | AUGUST 2025
SUMMARY
01. Website Performance 02. Online Reputation Management 03. Social Media 04. CRM & Loyalty 05. Editorial & Partnerships
2
WEBSITE PERFORMANCE
3
CONSTANCEHOTELS.COM
WEBSITE PERFORMANCE OVERVIEW – AUGUST 2025
4
CONSTANCEHOTELS.COM
TRAFFIC ACQUISITION BREAKDOWN – AUGUST 2025
5
CONSTANCEHOTELS.COM
HIGHLIGHTS
All Channels
PPC
€ 2,500,000
€ 800,000
€ 2,140,000
€ 670,000
€ 2,000,000
€ 600,000
€ 435,000
€ 1,400,000
€ 1,500,000
€ 400,000
€ 1,000,000
€ 200,000
€ 500,000
€ 0
€ 0
Revenue
Revenue
Aug-24 Adspend 2024 : €12.750
Aug-25 Adspend 2024 : €9.390
Aug-24 Aug-25
* PPC = Pay Per Click: Advertising method where the brand pay each time a user click on the advertising.
6
CONSTANCEHOTELS.COM
CHANNEL PERFORMANCE SUMMARY – AUGUST 2025
All Conversions (month over month)
Pay Per Click Results (month over month)
Organic Traffic (year over year)
▲ 2.6%
New Organic Users
46.4K
▲ 7.0%
Transactions
321
▼ -11%
Transactions
100
▲ 4.6%
Organic sessions
76K
▲ 13.5%
Revenue
€ 2.14M
▼ -25%
Revenue
€ 670K
▲ 12.4%
Transactions
100
▲ 12.3%
Conversion rate
0.15%
▲ 8%
Ads Spend
€ 9.39K
▼ -140%
ROAS
7141%
▲ 42%
Cost per click
€0.19
Conclusion – AUGUST 2025
August sustained strong overall growth, with total revenue rising despite weaker paid-search performance, as efficient spend management and continued organic traffic gains supported conversions.
7
C-RESORTS.COM
WEBSITE PERFORMANCE OVERVIEW – AUGUST 2025
8
C-RESORTS.COM
TRAFFIC ACQUISITION BREAKDOWN – AUGUST 2025
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CONSTANCEHOSPITALITY.COM
WEBSITE PERFORMANCE OVERVIEW – AUGUST 2025
10
CONCLUSIONS
WEBSITE PERFORMANCE SUMMARY – AUG 2025
Constancehotels.com Traffic and engagement remained steady, with strong organic and paid-search activity supporting continued revenue growth despite a slight dip in overall visits.
Constancehospitality.com Performance stayed stable with minor fluctuations, maintaining its usual low but consistent usage.
C-resorts.com Overall traffic softened and revenue declined, though engagement quality and user interaction remained strong across channels.
11
ONLINE REPUTATION MANAGEMENT
12
CONSTANCE HOSPITALITY MANAGEMENT
GUEST REVIEW SUMMARY – AUGUST 2025
13
CONSTANCE HOSPITALITY MANAGEMENT
REVIEW RESPONSE PERFORMANCE – AUGUST 2025
14
CONSTANCE HOSPITALITY MANAGEMENT
RESPONSE RATES BY REVIEW TYPE – AUGUST 2025
15
CONSTANCE HOSPITALITY MANAGEMENT
REVIEW SOURCES & RESPONSE TIMES – AUGUST 2025
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CONSTANCE HOSPITALITY MANAGEMENT
REVIEW SCORES & COMPETITIVE INDEX - AUGUST 2025
17
CONSTANCE HOSPITALITY MANAGEMENT
SEMANTIC ANALYSIS – AUGUST 2025
18
CONCLUSIONS
GUEST SATISFACTION METRICS – AUGUST 2025
Guest Satisfaction Overall satisfaction remained high, with positive feedback continuing to dominate despite a modest dip in sentiment and review volume. Recurrent mentions of food quality, room conditions, and cleanliness were the main areas for improvement.
•
Management Response Response performance stayed strong and above benchmark, with consistently high coverage across major platforms and a stable turnaround time.
•
Overall Constance Hospitality sustained excellent guest perception and operational consistency, maintaining strong service standards even with slightly lower sentiment and fewer reviews during the low season.
19
CHR SOCIAL MEDIA STATISTICS
20
▼ 0.07%
Followers
334.5K
▼ 33.2%
Page reach
3.4M
▼ 33.2%
Page visits
20.2K
▼ 38.3%
Impressions
8.7M
▲ 127.1%
Engagement
24.6K
21
TOP POSTS
22
From 28 July to 29 August, we experienced an issue on Instagram. This directly explains the significant drop in activity and KPIs during this period.
236.5K
-
Followers
TOP POST
11.5K
▼ 99.5%
Account reach
5.1K
▼ 75.2%
Page visits
51.2K
▼ 99.3%
Impressions
242
▼ 98.9%
Engagement
199
▼ 98.2%
Posts’ Likes
-
-
Story Impressions
23
TOP BOARDS
Subscribers
1.2K
▲ 0.01%
Monthly Viewers
152.5K
▼ 14%
Impressions
159.6K
▼ 2.6%
Engagement
820
▼ 26%
Engaged Audience
738
▼ 21%
Saves
51
▼ 27%
24
YOUTUBE
Constance Hotels & Resorts – Brand film Most watched video
Total audience
3K
▲ 0.01%
Video views
137.5K
▲ 331%
Total Impressions
42.1K
▲ 1.9%
Click on images to view posts online
25
FACEBOOK PAGE PER HOTEL
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OVERVIEW
Hotel
Page followers
Page visits
Reach
Impressions
Engagement
CBMP
20.3K ▲ 1.1%
7.4K ▲ 3.9%
72.7K ▼ 67.7%
190.7K ▼ 54.2%
8.1K ▲ 399.5%
CPM
13.8K ▲ 0.6%
5.7K ▲ 176.3%
204.1K ▲ 17.3%
333.2K ▲ 2.7%
1.7K ▲ 138.3%
CHM
9.2K ▲ 0.5%
2.7K ▲ 35.7%
23.4K ▼ 90.1%
77.4K ▼ 79.1%
2.2K ▲ 62.7%
CMM
10.4K ▲ 0. 6%
3.8K ▼ 23.3%
53.1K ▼ 77%
139.8K ▼ 63.3%
1.3K ▲ 53.2%
CLS
7.1K ▲ 0.1%
1.1K ▲ 10.6%
22.1K ▼ 66.2%
45.6K ▼ 63.3%
2.8K ▲ 511.8%
CES
5.9K ▲ 0.7%
2.7K ▲ 92.8%
26.3K ▼ 78.3%
54.7K ▼ 71.8%
2K ▲ 200.6%
CTM
10.5K ▲ 1%
6.4K ▲ 398.7%
98.2K ▼ 49.5%
223.2K ▼ 34.7%
16.5K ▲ 681.7%
CSM
10.9K ▲ 0.1%
581 ▼ 30.4%
135.1K ▲ 129.3%
209.9K ▲ 162.7%
4.2K ▲ 75%
CTR
11.6K ▲ 0.6%
1.9K ▲ 6%
24.7K ▲ 863.7%
23.8K ▼ 43.8%
1.1K ▲ 1.1%
27
TOP POSTS
Click on images to view posts online
28
INSTAGRAM PAGE PER HOTEL
29
OVERVIEW
Hotel
Page followers
Page visits
Reach
Impressions
Engagement
CSM
6.4K ▲ 0.2%
453 ▲ 27.2%
6.2K ▲ 21.5%
19K ▼ 7.2%
286 ▼ 11.4%
CTR
14.8K ▲ 0.4%
3.4K ▲ 1.1K%
10.1K ▲ 488%
27.3K ▲ 7.3%
289 ▲ 178%
30
TOP POSTS
31
CONCLUSIONS
INSIGHTS
Best performing posts: In August, the best-performing Facebook posts highlighted moments of relaxation, natural beauty, and the unique charm of our resorts. Posts showcasing pools, beachfront views, and authentic guest resonated most strongly with audiences. Facebook & Instagram: For Instagram, performance dropped due to an issue on our profile, which limited posting between July 28 and August 29. This explains the decline in KPIs during this period. On Facebook, our focus was on boosting engagement through targeted ads across the hotel pages. While this strategy resulted in lower reach and impressions, the percentage increase in engagement per page was significant, reflecting stronger interactions and deeper audience connection with the content. Upcoming Focus Area: This month’s theme for September is Milestone & Special Occasion
32
C RESORTS
33
OVERVIEW
Page followers
Page visits
Reach
Impressions
Engagement
C Resorts
11,3K ▲ 0.1%
1,579 ▼ 41.4 %
72,427 ▼ 96.9 %
118,438 ▼ 96.6%
997 ▼ 92.9 %
C Mauritius
10K ▲ 0.6%
4,130 ▲ 44.1%
377,903 ▲ 261.9%
673,932 ▲ 310.7%
3,705 ▼ 19.1 %
C Rodrigues
15,6K ▲ 0.4%
3,185 ▲ 22.5%
338,115 ▲ 97.3%
511,568 ▲ 58.4%
2,274 ▲ 15.6%
34
TOP POSTS – C RESORTS
Click on images to view posts online
35
TOP POSTS – C MAURITIUS
Click on images to view posts online
36
TOP POSTS – C RODRIGUES
Click on images to view posts online
37
OVERVIEW
Stories Impressions
Followers
Page visits
Reach
Impressions Engagement Posts saves
13.6K ▼ 0.2%
993 ▼ 63.9 %
40,849 ▼ 93.8 %
102,206 ▼ 89.4%
138 ▼ 73.2%
4 ▼ 87.9%
5,009 ▼ 3.4 %
C Resorts
3,5K ▲ 2.9%
2,706 ▼ 5 %
31,267 ▼ 20.3 %
153,150 ▲ 12.7%
559 ▲ 41.5%
16 ▲ 14.3%
11,876 ▼ 30.1 %
C Mauritius
3,1K ▲ 0.8%
480 ▼ 53.8 %
24,817 ▼ 46.9 %
68,628 ▼ 51.9 %
2541 ▲ 75.5%
4 ▲ 100%
3,596 ▼ 54.7 %
C Rodrigues
38
TOP POSTS – C RESORTS
39
Click on images to view posts online
TOP POSTS – C MAURITIUS
40
Click on images to view posts online
TOP POSTS – C RODRIGUES
41
Click on images to view posts online
CONCLUSIONS
INSIGHTS
August Overview: The high level of activity from the C Kite Festival and Kite Camp in June and July led to an expected decline in metrics across all pages in August. However, we're seeing a positive shift in audience interaction on our regular posts, which indicates our core content is still resonating with people. Facebook Highlights: Strong visibility gains for C Mauritius and C Rodrigues, contrasted by sharp declines across distribution and interaction for C Resorts — momentum is positive overall but C Resorts requires particular focus. Instagram Highlights: C Resorts shows broad decline across metrics, while C Mauritius grows audience and engagement despite softer reach/Stories, and C Rodrigues delivers strong engagement and saves amid reduced visits, reach, and impressions. Upcoming Focus Areas: Our focus will be on making C Resorts seen again, turning C Mauritius’ visibility into more comments and saves, and growing C Rodrigues’ reach by posting more Reels/carousels — so reach, engagement, and saves rise across all three.
42
CHR SOCIAL MEDIA STATISTICS CHINA
43
ORGANIC+PAID TRAFFIC
6,900 ▲ 1.5%
Follower No.
279 ▲ 381%
New followers
Follower lost
26 ▲ 136%
Total impressions
5,389 ▲ 21.2%
Total engagements
248 ▲ 40.9%
CES – Spa village
CBMP, CPM, CLS, CES – Culinary experience on Chinese Valentine’s Day
44
WECHAT – MINI PROGRAM
ORGANIC TRAFFIC
Top 5 Access Sources
300
Monthly total page visits
10,027 ▼ 34.6%
247
250
185
Total Users
4,675 ▲ 4.6%
200
150
New Users
205 ▲ 2.5%
100
72
67
Forwards
25 ▼ 21%
42
50
Average visit duration
739 seconds
0
Recently used
Search WeChat Dialogue Others
WeChat article
Recently used Search WeChat Dialogue Others
WeChat article
45
LITTLE RED BOOK
TOP 3 POSTS WITH HIGHEST IMPRESSIONS
Follower No.
3,901 ▲ 8.1%
Impressions
50K ▲ 14%
Views
4,637 ▼ 5%
Likes
727 ▲ 169%
Comments
22 ▲ 4.8%
Add to Bookmark
334 ▲ 302%
Forwards
32 ▲ 45%
New followers
308 ▲ 41%
CBMP – experience various sports activities
CMM – Isolated natural gem
CPM – Junior Suite
Follower lost
28 ▲ 21%
46
PAID ADS FOR CMM & CHM
LRB (8.1-8.31)
Total impressions
40,088
CTR
7.51%
CPC
CNY 3.1
Total engagements
1,694
CPE
CNY 5.52
WECHAT (8.15-8.31)
Total impressions
101,544
CTR
1.19%
oCPM
CNY 30.82
CPF
CNY 29
47
TOP 3 POSTS WITH HIGHEST VIEWS
Follower No.
104.8K
Impressions
26.3K ▼ 11.4%
Engagements
4 ▼ 42.9%
New followers
9 ▲ 200%
CES – Spa village
CPM – Junior Suite
CES – Adam & Eve
48
CONCLUSIONS
INSIGHTS
August overview : In August, the best performing posts across our accounts featured various experience at CHR of which CBMP, CPM and CES received the highest attention among all resorts. The UGC of CMM and CHM have continuously been actively generated on social media. Due to the paid social ads, the follower acquisition on both WeChat and LRB has been significantly increased.
WeChat & LRB: We observed a significant increase in all the metrics of WeChat. LRB also achieved an increase in all metrics except for note views. Next month, we will focus on more content to promote for the golden week holiday in China.
Weibo: However, there’s a decrease in engagements and impressions on Weibo while there’s an increase in terms of follower number. However, the UGC remains low as people don’t use Weibo that often.
49
CRM & LOYALTY
50
ECHO PRIVILEGE CLUB
LOYALTY PROGRAMME STATISTICS
51
CONCLUSIONS
INSIGHTS
• Due to ongoing dataflow issues identified between Opera Cloud and NextGuest, all transactional communications remain on hold until further notice. We continue to work closely with stakeholders to resolve this integration challenge as swiftly as possible.
• Echo Privilege Club crossed the 13k members mark in August 2025.
Looking ahead:
• After 10 years with NextGuest, we are excited to announce that we will be transitioning to a new and enhanced CRM and Loyalty Platform for Constance Hotels & Resorts in the coming months.
• This upgraded system will offer expanded functionality, along with redesigned templates and customer journeys to better support our evolving needs.
• A comprehensive review of C- Resorts’ Digital Guest Journey will focus on increasing automated and personalized communications, and on refining the omnichannel guest experience.
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EDITORIAL & PARTNERSHIPS
53
BLOG
54
NEWS
55
NEWS
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ACTIVE PARTNERS 2025
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THANK YOU
E-Business ebusiness@constancehotels.com
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