MONTHLY REPORT AUGUST 2025

CONCLUSIONS

INSIGHTS

August Overview: The high level of activity from the C Kite Festival and Kite Camp in June and July led to an expected decline in metrics across all pages in August. However, we're seeing a positive shift in audience interaction on our regular posts, which indicates our core content is still resonating with people. Facebook Highlights: Strong visibility gains for C Mauritius and C Rodrigues, contrasted by sharp declines across distribution and interaction for C Resorts — momentum is positive overall but C Resorts requires particular focus. Instagram Highlights: C Resorts shows broad decline across metrics, while C Mauritius grows audience and engagement despite softer reach/Stories, and C Rodrigues delivers strong engagement and saves amid reduced visits, reach, and impressions. Upcoming Focus Areas: Our focus will be on making C Resorts seen again, turning C Mauritius’ visibility into more comments and saves, and growing C Rodrigues’ reach by posting more Reels/carousels — so reach, engagement, and saves rise across all three.

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