MONTHLY REPORT AUGUST 2025

CONCLUSIONS

INSIGHTS

August overview : In August, the best performing posts across our accounts featured various experience at CHR of which CBMP, CPM and CES received the highest attention among all resorts. The UGC of CMM and CHM have continuously been actively generated on social media. Due to the paid social ads, the follower acquisition on both WeChat and LRB has been significantly increased.

WeChat & LRB: We observed a significant increase in all the metrics of WeChat. LRB also achieved an increase in all metrics except for note views. Next month, we will focus on more content to promote for the golden week holiday in China.

Weibo: However, there’s a decrease in engagements and impressions on Weibo while there’s an increase in terms of follower number. However, the UGC remains low as people don’t use Weibo that often.

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