MONTHLY REPORT JULY 2024

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E-Business

1 E-BUSINESS MONTHLY REPORT | JULY 2024

SUMMARY

01. Website Performance 02. Online Reputation Management 03. Social Media 04. CRM & Loyalty 05. Editorial & Partnerships

WEBSITE PERFORMANCE

CONSTANCEHOTELS.COM

AUDIENCE OVERVIEW

CONSTANCEHOTELS.COM

ACQUISITION OVERVIEW

CONSTANCEHOTELS.COM

YEAR OVER YEAR

* PPC = Pay Per Click: Advertising method where the brand pay each time a user click on the advertising.

CONSTANCEHOTELS.COM

HIGHLIGHTS

All Conversions (month over month)

Pay Per Click Results (month over month)

Organic Traffic (year over year)

▼ -19.5%

New Organic Users

22K

▲ 23.5%

Transactions

279

▲ 57.4%

Transactions

▼ -21.0%

Organic sessions

39K

▲ 4.4%

Revenue

€1.19M

▲ 31.3%

Revenue

€403K

▲ 129.4%

Transactions

▲ 0.8%

Conversion rate

0.21%

▲ 16.5%

Ads Spend

€12.29K

▲ 51.2%

ROAS

1:32

▲ 2.1%

Cost per click

€0.14

All Conversions: The number of transactions increased by 23.5%, reaching a total of 279. This contributed to a revenue growth of 4.4%, bringing t otal revenue to €1.19M. The conversion rate saw a slight improvement of 0.8%, now at 0.21%, indicating stable conversion efficiency Pay Per Click (PPC) Results: PPC transactions increased significantly by 57.4%, totaling 89. Revenue from PPC campaigns rose by 31.3%, amounting to €403K. Ad spend also increased by 16.5% to €12.29K. The Return on Ad Spend (ROAS) improved by 51.2%, now standing at 26.25. The cost per click (CPC) saw a slight increa se of 2.1%, maintaining a rate of €0.14. This suggests that while the costs associated with clicks are rising slightly, the overall return on these investments remains strong. Organic Traffic : Organic traffic experienced declines year over year, with new organic users down by 19.5% and organic sessions decreasing by 21.0%, totaling 22K and 39K, respectively. However, transactions from organic traffic increased significantly by 129.4%, reaching 78. This suggests that while fewer users are coming from organic sources, those who do are converting at a much higher rate, indicating improved quality or targeting of organic traffic.

C-RESORTS.COM

AUDIENCE OVERVIEW

C-RESORTS.COM

ACQUISITION OVERVIEW

CONSTANCEHOSPITALITY.COM

AUDIENCE OVERVIEW

CONCLUSIONS

INSIGHTS

constancehotels.com

constancehospitality.com

c-resorts.com

ECHO PRIVILEGE CLUB

CONSTANCE LOYALTY PROGRAM

Since the 4 th of July 2024, Constance Hotels & Resorts has launched its loyalty program for clients with the objective to:

Increase customer retention and satisfaction

Boost revenue

Generate a new competitive advantage.

All members will enjoy a selection of exclusive benefits:

EASY CHECK-IN

GREEN INITIATIVES

EXCLUSIVE EXPERIENCES

SPECIAL DISCOUNTS

GIFTS UPON ARRIVAL

TRUE BY NATURE ACTIVITIES

WEBSITE

ECHO.CONSTANCEHOTELS.COM

A dedicated Website portal and ecosystem developed and deployed for Echo Privilege Club to: Discover the program and its benefits

Enroll and monitor their account

View all information related to their tiers level and their personal data.

PAID DIGITAL ADVERTISING

2. YouTube Mobile Home Feed

4. Google Mobile Discover

1. YouTube Desktop

3. Gmail Mobile

All digital campaigns have started with the launching in order to maximmise visibility and Echo Privilege Club awarness.

ECHO WEBSITE - TRAFFIC SOURCE

Traffic Source

4000

3500

3000

2500

2000

1500

1000

500

TOP POSTS

A close up of a text

A white background with black text

Description automatically generated

A screenshot of a computer

Description automatically generated

INSTAGRAM

▲ 0.4%

226K

Followers

▲ 40.4%

329.9K

Account reach

▼ 14.4%

20.5K

Page visits

▲ 51.5%

1.4M

Impressions

▼ 18.1%

11K

Engagement

▼ 19%

9.4K

Posts’ Likes

▼ 15.4%

245K

Story Impressions

INSTAGRAM

TOP POSTS

A screenshot of a computer

A screenshot of a message

Description automatically generated

A screenshot of a computer

Description automatically generated

TOP BOARDS

▲ 0.01%

Subscribers

1.14K

▼ 2.5%

Monthly Viewers

165.2K

▼ 2%

Impressions

170.7K

▲ 14%

Engagement

1.8K

▲ 13%

Engaged Audience

1.5K

▼ 11%

Saves

YOUTUBE

Constance Ephelia | Luxury Resort in Seychelles Most watched video

A landscape with a body of water and trees

Total audience

▲ 0.01%

2.8K

Description automatically generated

▲ 21%

Video views

14.1K

▲ 5%

Total Impressions

66.9K

Click on images to view posts online

FACEBOOK PAGE PER HOTEL

OVERVIEW

Hotel

Page followers

Page visits

Reach

Impressions

Engagement

17.9K ▲ 0.02%

6.4K ▼ 3.4%

226K ▲ 108.9%

332K ▼ 23.6%

13K ▼ 2.3%

CBMP

13K ▲ 0.5%

2.7K ▼ 22.4%

142.6K ▼ 22.4%

268.3K ▼ 12.6%

3.2K ▼ 59.8%

CPM

8.8K ▲ 0.1%

3.2K ▲ 8.1%

178.6K ▲ 46.2%

310K ▲ 28.1%

5.1K ▼ 11.2%

CHM

9.6K ▲ 0.01%

4.7K ▲ 4.8%

103.9K ▲ 74%

290K ▲ 31.6%

13K ▲ 37.9%

CMM

6.7K ▲ 0.2%

1.4K ▼ 50.1%

98.8K ▼ 43.8%

118K ▼ 44%

988K ▼ 45.3%

CLS

4.7K ▲ 0.2%

3.2K ▼ 3.2%

85.2K ▼ 37.1%

104K ▼ 36.9%

1.4K ▼ 4.3%

CES

9.8K ▲ 1.1%

3.9K ▲ 38%

112.4K ▼ 37.2%

163K ▼ 28.3%

4.4K ▲ 36.2%

CTM

10.6K ▲ 0.02%

1.8K ▲ 69.3%

92K ▼ 16%

101K ▼ 22.1%

137 ▼ 39.4%

CSM

11K ▲ 0.01%

3.2K ▲ 35.9%

93.8K ▼ 23.9%

121K ▼ 36.8%

641 ▼ 72%

CTR

FACEBOOK

TOP POSTS

A screenshot of a website

A screenshot of a computer

Description automatically generated

A screenshot of a computer

Description automatically generated

A screenshot of a computer

Description automatically generated

Click on images to view posts online

FACEBOOK

TOP POSTS

A screenshot of a computer

Description automatically generated

A screenshot of a computer

Description automatically generated

Click on images to view posts online

ECHO PRIVILEGE CLUB

PHASE 1 CAMPAIGN

EVALUATION

2.8K

Website Link Clicks

914.9K

Impressions

162

Direct Echo Sign Ups

Click on images to view posts online

CONCLUSIONS

INSIGHTS

Best performing posts : This month again, UGC performed well. Our top-performing posts mostly featured the nature surrounding the hotels.

Echo Privilege Club : Phase 1 paid activity generated 2,186 active sessions on the intended website page, indicating strong audience interest in learning more about Echo Privilege Club as a result of our paid social ads.

-The best performing post was a carousel post. The ad achieved 407,232 impressions and 1,340 link clicks.

-The phase 1 activity on organic social media alone generated almost 65k impressions, with the launch post generating the highest performing metrics.

-We started Echo Phase 2 on August 14 th and it will last until the end of September

C RESORTS

C RESORTS FACEBOOK

10.7K

Followers

▲ 0.9%

▼ 46.3%

133.4K

Page reach

1.2 K

Page visits

▲ 72.5%

▼ 11.5%

Impressions

634K

▼ 18.5%

Engagement

12K

C RESORTS FACEBOOK

TOP POSTS

Click on images to view posts online

C MAURITIUS FACEBOOK

Followers

▲ 1.4%

▲ 70.3%

210.9K

Page reach

3.2K

Page visits

▼ 18.8%

Impressions

▲ 41.1%

271K

Engagement

▲ 139.4%

C MAURITIUS FACEBOOK

TOP POSTS

Click on images to view posts online

C RODRIGUES FACEBOOK

▲ 4.3%

Followers

13.8K

213.7K

Page reach

▲ 72%

Page visits

9.4K

▲ 26.9%

Impressions

856K

▲ 174.8%

Engagement

48K

▲ 246.1%

C RODRIGUES FACEBOOK

TOP POSTS

Click on images to view posts online

C RESORTS INSTAGRAM

Followers

▲ 0.8%

13.1K

▼ 51.7%

Account reach

25.6K

▼ 78.3%

Page visits

1.8K

▼ 53.9%

91K

Impressions

Engagement

▼ 75.1%

605

Posts’ Saves

▼ 47.7%

▼ 43.2%

Stories Impressions

54K

INSTAGRAM

TOP POSTS

Click on images to view posts online

C MAURITIUS INSTAGRAM

▲ 37.4%

Followers

1.1K

▲ 116.3%

Account reach

35.2K

Page visits

▼ 41.3%

4.1K

▲ 21.6%

Impressions

95K

Engagement

▲ 78.5%

871

Posts’ Saves

▲ 28.6%

Stories Impressions

▲ 25.8%

43K

INSTAGRAM

TOP POSTS

Click on images to view posts online

C RODRIGUES INSTAGRAM

Followers

▲ 12.7%

▼ 10.5%

20K

Account reach

▼ 56.6%

Page visits

898

▲ 37.4%

Impressions

66K

▲ 40.8%

Engagement

1.8K

Posts’ Saves

▼ 53.8%

▲ 74.8%

Brand Awareness

187

INSTAGRAM

TOP POSTS

Click on images to view posts online

CONCLUSIONS

INSIGHTS

July overview: July marked the close of the C Kite Festival, leaving behind a wave of positive feedback!

Instagram: C Mauritius page has seen an increase this month as well as C Rodrigues. We've now shifted to posting once a week on C Resorts, concentrating more on the individual pages for a more personalized strategy. Facebook: C Rodrigues page is still performing better than the other pages with more engagements followed by C Mauritius page. Posts are varied so that to better meet the demands of our followers.

CHR SOCIAL MEDIA STATISTICS CHINA

WECHAT

THE LAUNCH OF ECHO PRIVILEGE CLUB

▲ 1.76%

Follower No.

6,188

▲ 29.1%

New followers

173

▲ 162.5%

Follower lost

▲ 7.51%

Total views

4,078

WECHAT – MINI PROGRAM (WCMP)

ORGANIC TRAFFIC

Top 5 Access Sources

500

31,563 ▲ 41.3%

Total visits

450

412

400

2,369 ▲ 33.99%

Total Users

350

300

554 ▲ 34.47%

New Users

251

250

200

47 ▲ 9.30%

Forwards

150

100

534.02 seconds ▲ 8.28%

Avg. Time per visit

3 ▲ 300%

Bookings

Recently used

Search WeChat dialouge Others

WeChat menu

Recently used Search WeChat dialouge Others WeChat menu

CNY 49,709.55 ( € 6,959 ）

Revenue

LITTLE RED BOOK

A person lying in a hammock in the water TOP 3 POSTS WITH HIGHEST IMPRESSIONS A screenshot of a cellphone

A screenshot of a cellphone

1,523 ▲ 31.5%

Follower No.

Description automatically generated

13,166 ▲ 2.32%

Views

132 ▲ 34.7%

Likes

118 ▲ 136%

Comments

97 ▲ 110.8%

Addto Bookmark

2,710 ▼ 5.8%

Homepage visits

365 ▲ 6.1%

New followers

18 ▲ 5.88%

Follower lost

CMM – 4 tactical offers at CMM for diving and Spa

CHM – swimming pool at water villa of CHM

The launch of Echo Privilege Club

WEIBO

TOP 3 POSTS WITH HIGHEST VIEWS

Follower No.

104.8K

35.9K ▼ 13.5%

Impressions

12 ▲ 110%

Likes+forwards

Addto Bookmark

9 =

CLS – Dining at Diva Restaurant

CHM – swimming pool at water villa of CHM

CMM – 4 tactical offers at CMM for diving and Spa

CONCLUSIONS

INSIGHTS

July overview: In this month, the loyalty program has been officially announced on all owned digital channels in China market. In the meantime, the SoMe posts by influencers of LRB x Ontour collaboration campaign and Maldives FAM Trip campaign has continuously leading follower acquisition on all CHR self-owned social media accounts. Best performing post: The tactical offer for China market from Moofushi has achieved the highest views on all platforms, bringing heated discussion and great interests on social media while leading to significant follower no. increase as well as search index.

WCMP achieved another record high of platform visits in this month and gained revenue of approx. € 7K.

LRB continued performing well and still remains as the main platform in terms of follower acquisition. In the meantime, an obvious increase of UGC appeared on LRB, mainly for sharing the stay and diving experience at CMM.The impression of # 我的康斯丹时刻 (MyConstanceMoment) on LRB has reached to 2.2M.

CRM & LOYALTY

EMAIL CAMPAIGN

NEWSLETTER: WELCOME TO ECHO PRIVILEGE CLUB

Delivered

112, 375

Bounce Rate

17.02%

Opt-Out Rate

0.19%

Open Rate

40.8%

Click-Through Rate

2.9%

EMAIL CAMPAIGN

SEGMENTED NEWSLETTER: WELCOME TO ECHO DIAMOND SKY

Delivered

283

Bounce Rate

2.09%

Opt-Out Rate

0.37%

Open Rate

74.25%

Click-Through Rate

35.52%

TRANSACTIONAL EMAILS

PRE-ARRIVAL EMAILS

Hotel

Delivered

Opened

Hard Bounced

Soft Bounced

Open Rate

CBMP

150

104

69.33%

CPM

216

157

73.02%

CHM

39.29%

CMM

115

75.22%

CLS

112

56.48%

CES

128

76.80%

Total

815

536

67.42%

TRANSACTIONAL EMAILS

POST-STAY EMAILS

Hotel

Delivered

Opened

Hard Bounced

Soft Bounced

Open Rate

CBMP

927

519

103

55.99%

CPM

912

570

62.50%

CHM

215

27.44%

CMM

342

222

64.91%

CLS

318

156

49.06%

CES

344

223

64.83%

Total

3, 058

1, 749

191

57.19%

ECHO PRIVILEGE CLUB

LOYALTY PROGRAMME FIGURES

CONCLUSIONS

INSIGHTS

July 2024 marks the launch of Echo Privilege Club; the loyalty program for Constance Hotels & Resorts.

Among the 2 email campaigns that have been successfully sent out for the announcement, the segmented newsletter "Welcome to Echo Diamond Sky" was sent in English and French to the top VIPs identified by each hotels.

1,643 members have been enrolled as at July 31st.

Our next steps consist of optimizing our existing, as well as implementing new transactional emails to boost visibility on, and increase enrolments to Echo Privilege Club.

EDITORIAL

NEWS

BLOG

ACTIVE PARTNERS 2024

THANK YOU

E-Business ebusiness@constancehotels.com

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