MONTHLY REPORT JULY 2024

CONCLUSIONS

INSIGHTS

July overview: In this month, the loyalty program has been officially announced on all owned digital channels in China market. In the meantime, the SoMe posts by influencers of LRB x Ontour collaboration campaign and Maldives FAM Trip campaign has continuously leading follower acquisition on all CHR self-owned social media accounts. Best performing post: The tactical offer for China market from Moofushi has achieved the highest views on all platforms, bringing heated discussion and great interests on social media while leading to significant follower no. increase as well as search index.

WCMP achieved another record high of platform visits in this month and gained revenue of approx. € 7K.

LRB continued performing well and still remains as the main platform in terms of follower acquisition. In the meantime, an obvious increase of UGC appeared on LRB, mainly for sharing the stay and diving experience at CMM.The impression of # 我的 康斯丹 时 刻 (MyConstanceMoment) on LRB has reached to 2.2M.

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