MONTHLY REPORT JULY 2024

CONSTANCEHOTELS.COM

HIGHLIGHTS

All Conversions (month over month)

Pay Per Click Results (month over month)

Organic Traffic (year over year)

▼ -19.5%

New Organic Users

22K

▲ 23.5%

Transactions

279

▲ 57.4%

Transactions

89

▼ -21.0%

Organic sessions

39K

▲ 4.4%

Revenue

€1.19M

▲ 31.3%

Revenue

€403K

▲ 129.4%

Transactions

78

▲ 0.8%

Conversion rate

0.21%

▲ 16.5%

Ads Spend

€12.29K

▲ 51.2%

ROAS

1:32

▲ 2.1%

Cost per click

€0.14

All Conversions: The number of transactions increased by 23.5%, reaching a total of 279. This contributed to a revenue growth of 4.4%, bringing t otal revenue to €1.19M. The conversion rate saw a slight improvement of 0.8%, now at 0.21%, indicating stable conversion efficiency Pay Per Click (PPC) Results: PPC transactions increased significantly by 57.4%, totaling 89. Revenue from PPC campaigns rose by 31.3%, amounting to €403K. Ad spend also increased by 16.5% to €12.29K. The Return on Ad Spend (ROAS) improved by 51.2%, now standing at 26.25. The cost per click (CPC) saw a slight increa se of 2.1%, maintaining a rate of €0.14. This suggests that while the costs associated with clicks are rising slightly, the overall return on these investments remains strong. Organic Traffic : Organic traffic experienced declines year over year, with new organic users down by 19.5% and organic sessions decreasing by 21.0%, totaling 22K and 39K, respectively. However, transactions from organic traffic increased significantly by 129.4%, reaching 78. This suggests that while fewer users are coming from organic sources, those who do are converting at a much higher rate, indicating improved quality or targeting of organic traffic.

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