MONTHLY REPORT JULY 2025
E-Business
1 E-BUSINESS MONTHLY REPORT | JULY 2025
SUMMARY
01. Website Performance 02. Online Reputation Management 03. Social Media 04. CRM & Loyalty 05. Editorial & Partnerships
2
WEBSITE PERFORMANCE
3
CONSTANCEHOTELS.COM
WEBSITE PERFORMANCE OVERVIEW – JULY 2025
4
CONSTANCEHOTELS.COM
TRAFFIC ACQUISITION BREAKDOWN – JULY 2025
5
CONSTANCEHOTELS.COM
JULY 2025 REVENUE PERFORMANCE (YOY)
PPC
All Channels
€ 1,890,000
€ 2,000,000
€ 1,000,000
€ 843,000
€ 1,500,000
€ 1,190,000
€ 800,000
€ 1,000,000
€ 600,000
€ 403,000
€ 400,000
€ 500,000
€ 200,000
€ 0
Revenue
€ 0
Revenue
Jul-24 Jul-25
Jul -24 Adspend 2024 : €12,290
July -25 Adspend 2025 : €8,290
6 * PPC = Pay Per Click: Advertising method where the brand pay each time a user click on the advertising.
CONSTANCEHOTELS.COM
CHANNEL PERFORMANCE SUMMARY – JULY 2025
All Conversions (month over month)
Pay Per Click Results (month over month)
Organic Traffic (year over year)
▲ 20.0%
New Organic Users
45.3K
▼ -2.9%
Transactions
300
▲ 11.0%
Transactions
99
▲ 19.8%
Organic sessions
72.5K
▲ 3.9%
Revenue
€1.89M
▲ 21.2%
Revenue
€843K
▼ -16.8%
Transactions
89
▼ -18.7%
Conversion rate
0.13%
▼ -12%
Ads Spend
€8.29K
▲ 140%
ROAS
10202%
▼ -42%
Cost per click
€0.11
Conclusion – JULY 2025
July showed a clear rebound from June, with PPC revenue up +21% , reflecting outstanding efficiency and stronger ROAS, alongside solid organic traffic growth.
7
C-RESORTS.COM
WEBSITE PERFORMANCE OVERVIEW – JULY 2025
8
C-RESORTS.COM
TRAFFIC ACQUISITION BREAKDOWN – JULY 2025
9
CONSTANCEHOSPITALITY.COM
WEBSITE PERFORMANCE OVERVIEW – JULY 2025
10
CONCLUSIONS
WEBSITE PERFORMANCE SUMMARY – JUL 2025
Constancehotels.com Traffic and revenue grew steadily, with strong support from organic and paid search. Engagement remained consistent despite the seasonal slowdown.st remained stable thanks to consistent user engagement.
Constancehospitality.com Activity stayed stable with only minor fluctuations, reflecting its typical low but steady usage.
C-resorts.com Performance dropped across users, sessions, and revenue, though engagement quality remained strong.
11
ONLINE REPUTATION MANAGEMENT
12
CONSTANCE HOSPITALITY MANAGEMENT
GUEST REVIEW SUMMARY – JULY 2025
13
CONSTANCE HOSPITALITY MANAGEMENT
REVIEW RESPONSE PERFORMANCE – JULY 2025
14
CONSTANCE HOSPITALITY MANAGEMENT
RESPONSE RATES BY REVIEW TYPE – JULY 2025
15
CONSTANCE HOSPITALITY MANAGEMENT
REVIEW SOURCES & RESPONSE TIMES – JULY 2025
15
CONSTANCE HOSPITALITY MANAGEMENT
REVIEW SCORES & COMPETITIVE INDEX - JULY 2025
17
CONSTANCE HOSPITALITY MANAGEMENT
SEMANTIC ANALYSIS – JULY 2025
18
CONCLUSIONS
GUEST SATISFACTION METRICS – JULY 2025
Guest satisfaction remained strong with a Global Review Index of 95.9%, supported by a higher sentiment score. Positive feedback continued to dominate, while recurring mentions of room conditions, food quality, and cleanliness weighed slightly on perception.
Management response performance stayed high at 94.9%, though slightly below target. Average response time was stable at 3.4 days, with consistently strong responsiveness across key platforms.
Overall, Constance Hospitality sustained excellent guest perception, with improved sentiment offsetting lower review volumes. Continued focus on operational consistency remains essential during the low season.
19
CHR SOCIAL MEDIA STATISTICS
20
▼ 0.02%
Followers
334.5K
▲ 659.6%
Page reach
5M
▲ 128.5%
Page visits
30.2K
▲ 630.2%
Impressions
14.4M
▲ 102.7%
Engagement
10.8K
21
TOP POSTS
22
236.5K
▲ 0.4%
Followers
2.4M
▲ 800.8%
Account reach
20.9K
▼ 13.3%
Page visits
7M
▲ 529.9%
Impressions
22.4K
▲ 97.6%
Engagement
10.8K
▲ 4.4%
Posts’ Likes
154.3K
▼ 0.02%
Story Impressions
23
TOP POSTS
24
TOP BOARDS
Subscribers
1.2K
▲ 0.02%
Monthly Viewers
178.7K
▼ 23.2%
Impressions
163.8K
▼ 8.9%
Engagement
1.12K
▼ 13%
Engaged Audience
942
▼ 12%
Saves
70
▼ 32%
25
YOUTUBE
Wine Cellar | Constance Lemuria | Seychelles Most watched video
Total audience
3K
▲ 0.20%
Video views
31.9K
▲ 143.5%
Total Impressions
41.3K
▼ 0.4%
Click on images to view posts online
26
FACEBOOK PAGE PER HOTEL
27
OVERVIEW
Hotel
Page followers
Page visits
Reach
Impressions
Engagement
CBMP
20.2K ▲ 1%
7.1K ▲ 27.3%
225.1K ▲ 153.1%
416.4K ▲ 142.6%
1.6K ▲ 110.6%
CPM
13.7K ▲ 0.2%
2K ▼ 35%
174K ▲ 51.6%
324.5K ▲ 48.7%
739 ▲ 100.3%
CHM
9.2K ▲ 0.4%
2K ▼ 47.1%
238.3K ▲ 164%
369.7K ▲ 162.7%
1.3K ▲ 86.2%
CMM
10.4K ▲ 0. 9%
5K ▲ 39.1%
231.1K ▼ 5.8%
380.8K ▲ 51.5%
900 ▼ 32.5%
CLS
7.1K ▲ 0.004%
1K ▲ 8.7%
67.4K ▲ 41%
111.5K ▲ 791.9%
463 ▼ 64.3%
CES
5.8K ▲ 0.2%
1.4K ▼ 23.2%
123.4K ▼ 17.2%
194.2K ▲ 187.9%
684 ▲ 58.7%
CTM
10.4K ▲ 0.01%
3.3K ▲ 34.8%
194.4K ▲ 149.5%
341.8K ▲ 179%
2.1K ▲ 110.7%
CSM
10.9K ▲ 0.1%
1.3K ▲ 30%
135.1K ▲ 129.3%
209.9K ▲ 162.7%
2.4K ▼ 17%
CTR
11.6K ▲ 0.9%
1.8K ▲ 76.3%
24.7K ▲ 863.7%
42.4K ▲ 536.7%
312 ▼ 30.3%
28
TOP POSTS
Click on images to view posts online
29
INSTAGRAM PAGE PER HOTEL
30
OVERVIEW
Hotel
Page followers
Page visits
Reach
Impressions
Engagement
CSM
6.4K ▲ 0.2%
356 ▲ 18.7%
5.1K ▲ 19%
20.5K ▲ 134.8%
286 ▼ 11.4%
CTR
14.8K ▲ 8%
3.4K ▲ 1.1K%
10.1K ▲ 488%
25.3K ▲ 245.2%
289 ▲ 178%
31
TOP POSTS
32
CONSTANCE TEKOMA INSTAGRAM CAMPAIGN
33
OVERVIEW
Brief - To increase the follower base of Constance Tekoma’s Instagram, we implemented a focused social media campaign, as growth had been progressing at a slower pace. Our strategy centered around a giveaway, which we introduced with a teaser campaign built on the concept “This could be you…”. This approach created anticipation and engagement ahead of the official launch. In addition, we highlighted guest experiences at Constance Tekoma through curated content, including website nudges, news updates, blog articles, and guest testimonials shared directly on Instagram. To amplify reach, we also leveraged the larger audience of Constance Hotels & Resorts by cross-promoting the campaign on CHR’s Instagram and Facebook, ensuring higher visibility and engagement thanks to the established popularity and follower base.
Followers gained
1.1K
Impression
217K
Engagement
15.5K
34
CONCLUSIONS
INSIGHTS
Best performing posts: In July, the best-performing posts across our pages captured the essence of beach escapes, golden hour moments, and authentic guest experiences at our resorts. Content featuring turquoise waters, scenic views, and barefoot luxury (such as the CES and CHM posts) performed particularly well, resonating with followers’ aspirations for relaxation and idyllic island getaways. Facebook & Instagram: In July, we recorded an overall increase across several KPIs for CHR. This positive performance was driven by the inclusion of additional key markets in our sponsored ads, which expanded our reach and visibility. Furthermore, the Constance Tekoma campaign contributed strongly to results, with successful ads boosting engagement and reinforcing brand awareness across platforms.
Upcoming Focus Area: This month’s theme for August is food & wine.
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C RESORTS
36
OVERVIEW
Page followers
Page visits
Reach
Impressions
Engagement
C Resorts
11,3K ▲ 0.2%
2,694 ▲ 8.5 %
2,350,225 ▲ 451.1 %
3,447,744 ▲ 177.1 %
14,033 ▲ 103.1 %
C Mauritius
9.9K ▲ 0.6%
2,867 ▼ 39.9 %
104,422 ▼ 44.3 %
164,107 ▼ 49.5 %
4,577 ▼ 3 %
C Rodrigues
15,6K ▲ 0.6%
2,601 ▼ 3.1%
171,370 ▼ 7.2%
323,057 ▲ 23.3%
1,967 ▲ 31.3%
37
TOP POSTS
Click on images to view posts online
38
OVERVIEW
Stories Impression s
Impression s
Engagemen t
Posts saves
Followers Page visits
Reach
13.6K ▲ 0.6%
2,748 ▼ 5.4 %
660,386 ▲ 487.4%
962,052 ▲ 268.9%
515 ▼ 40.2%
33 ▲ 6.5%
5,187 ▼ 83.4 %
C Resorts
3,4K ▲ 5%
2,848 ▼ 34 %
39,229 ▼ 49.6 %
135,866 ▼ 49.4 %
395 ▲ 276.1%
14 ▲ 27.3%
16,988 ▼ 63.7 %
C Mauritius
2 ▼ 66.7 %
3,1K ▲ 2.1%
1,038 ▲ 19.4%
46,741 ▲ 97%
142,796 ▲ 187.6%
143 ▲ 34.9%
7,942 ▲ 0%
C Rodrigues
39
TOP POSTS
40
Click on images to view posts online
CONCLUSIONS
INSIGHTS
July Overview: A natural decline was observed across all our pages following the heightened activity in June around the C Kite Festival. Engagement is expected to return to its usual pace in the coming months. Facebook Highlights: The low content volume in July led to an expected decline in most metrics. However, the few posts published for C Mauritius and C Rodrigues generated solid engagement. Instagram Highlights: Overall reach and impressions were naturally aligned with the reduced posting frequency. Upcoming Focus Areas: We will continue to refine our content strategy by focusing on data-driven insights to create high-quality, concept-led stories that resonate with our audience. Our focus will be on adapting to performance trends and optimizing our presence across platforms to achieve our objectives.
41
CHR SOCIAL MEDIA STATISTICS CHINA
42
ORGANIC TRAFFIC
Follower No.
6,798 ▲ 0.76%
New followers
58 ▲ 20.8%
Follower lost
11 ▼ 59%
Total impressions
4,445 ▲ 11.7%
Total engagements
176 ▼ 7.8%
CLS – Blue moment
CHM – Luxury stay in Maldives
43
WECHAT – MINI PROGRAM
ORGANIC TRAFFIC
Top 5 Access Sources
500
Monthly total page visits
15,333 ▲ 31.8%
450
412
400
346
Total Users
4,470 ▲ 4.7%
350
300
New Users
200 ▲ 40.8%
250
200
Forwards
33 ▲ 18.5%
150
105
86
100
Transaction
2 ▲ 100%
28
50
0
Revenue
USD 6,492
Recently used
Search WeChat Dialogue Others
WeChat menu
Recently used Search WeChat Dialogue Others WeChat menu
44
LITTLE RED BOOK
TOP 3 POSTS WITH HIGHEST IMPRESSIONS
Follower No.
3,609 ▲ 80%
Views
5,634 ▲ 13%
Likes
233 ▲ 158%
Comments
21 ▲ 110%
Add to Bookmark
76 ▲ 322%
Forwards
30 ▲ 36%
Homepage visits
1,620 ▲ 69%
New followers
208 ▲ 56%
CHM – AI package introduction (sponsored ad)
CMM – Share your #MyConstanceMoment at CMM
CHR – 3 CHR became Forbes Globel Partners
Follower lost
23 ▼ 4.2%
45
TOP 3 POSTS WITH HIGHEST VIEWS
Follower No.
104.8K
Impressions
29.7K ▲ 84.5%
Engagements
7 ▲ 75%
New followers
3 ▼ 40%
CTR – Enjoy private stay
CMM – Wine tasting by the sea
CHR – 3 CHR became Forbes Globel Partners
46
CONCLUSIONS
INSIGHTS
July overview : In July, the best performing posts across our accounts featured luxury vacation at CHR of which CHM received the highest attention among all resorts. The UGC of CMM and CHM have continuously been actively generated while we also noticed an increase in CES and CLS on social media. Content on CTR received more attention on Weibo. This month, the PV of WCMP has also achieved a new high record with pure organic traffic.
WeChat & LRB: Due to the kick-off of paid ads on LRB since July 28, we observed a significant increase in all the metrics of LRB. WeChat also achieved an increase in views and follower number while there’s a decrease in engagement.
Weibo: However, there’s a decrease in follower numbers on Weibo despite the higher content volume in July.
47
CRM & LOYALTY
48
EMAIL CAMPAIGN
WIN A STAY AT CONSTANCE TEKOMA MULTI LANGUAGE SEGMENTED NEWSLETTER
Delivered
9,482
Bounce Rate
17.77%
Opt-Out Rate
0.24%
Open Rate
66.21%
Link Clicked Rate
8.66%
49
ECHO PRIVILEGE CLUB
LOYALTY PROGRAMME STATISTICS
50
CONCLUSIONS
INSIGHTS
• Due to ongoing dataflow issues identified between Opera Cloud and NextGuest, all transactional communications remain on hold until further notice. We continue to work closely with stakeholders to resolve this integration challenge as swiftly as possible.
• Thanks to the ongoing efforts for Echo Privilege Club enrollments, we we able to enroll over 2000 new members in the month of July.
Looking ahead:
• A f ter 10 years with NextGuest, we are excited to announce that we will be transitioning to a new and enhanced CRM and Loyalty Platform in the coming months.
• This upgraded system will offer expanded functionality, along with redesigned templates and customer journeys to better support our evolving needs.
51
EDITORIAL & PARTNERSHIPS
52
BLOG
53
NEWS
54
PARTNERSHIP RENEWED
Partership renewed for another year with Kiwi Collection & Visa Luxury Collection.
Participating Hotels & Resorts:
Constance Belle Mare Plage Constance Prince Maurice Constance Ephelia Constance Lemuria Constance Halaveli Constance Tsarabanjina
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ACTIVE PARTNERS 2025
56
THANK YOU
E-Business ebusiness@constancehotels.com
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