MONTHLY REPORT JULY 2025

OVERVIEW

Brief - To increase the follower base of Constance Tekoma’s Instagram, we implemented a focused social media campaign, as growth had been progressing at a slower pace. Our strategy centered around a giveaway, which we introduced with a teaser campaign built on the concept “This could be you…”. This approach created anticipation and engagement ahead of the official launch. In addition, we highlighted guest experiences at Constance Tekoma through curated content, including website nudges, news updates, blog articles, and guest testimonials shared directly on Instagram. To amplify reach, we also leveraged the larger audience of Constance Hotels & Resorts by cross-promoting the campaign on CHR’s Instagram and Facebook, ensuring higher visibility and engagement thanks to the established popularity and follower base.

Followers gained

1.1K

Impression

217K

Engagement

15.5K

34