MONTHLY REPORT JULY 2025

CONCLUSIONS

INSIGHTS

July overview : In July, the best performing posts across our accounts featured luxury vacation at CHR of which CHM received the highest attention among all resorts. The UGC of CMM and CHM have continuously been actively generated while we also noticed an increase in CES and CLS on social media. Content on CTR received more attention on Weibo. This month, the PV of WCMP has also achieved a new high record with pure organic traffic.

WeChat & LRB: Due to the kick-off of paid ads on LRB since July 28, we observed a significant increase in all the metrics of LRB. WeChat also achieved an increase in views and follower number while there’s a decrease in engagement.

Weibo: However, there’s a decrease in follower numbers on Weibo despite the higher content volume in July.

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