Report COMM December 2023

COMMUNICATION REPORT DECEMBER 2023

OVERVIEW

COLLATERALS Updates: 1. C Mauritius (ENG & FR) 2. C Mauritius AIP (FR) 3. CTM Factsheet (ENG, FR, IT & ES) 4. CTM AIP (ENG & FR) Advertorials 1. Constance Halaveli & Constance Moofushi

GOALS • Dedicate resources & strategies to amplify the visibility of the C Resorts brand, making it a recognized and in-demand destination. • Focus on enhancing the visibility and appeal of our brands, setting them apart in the competitive market. • Prioritize consistent branding and messaging for the CHR brand, ensuring that all hotel properties receive strong editorial support.

CONSTANCE HOTELS & RESORTS :

Key Coverage : Country & Town House, golfeturismo.it, lifebrands.co.za, Life 24,

Paid Coverage: TuttoSport, Corriere dello Sport, ilsole24ore.com, discovery Russia, Car News 2Day, Modern

BRAND CONTENT PRESS RELEASES Local only 1. "Music & Wine - Constance Hotels & Resorts organise une 5e édition haute en couleurs« 2. "MCB Tour Championship - Peter Baker, le grand vainqueur de l'édition 2023 et de l'Ordre du Mérite du Legends Tour"

C RESORTS : - Key Coverage: Getaway magazine

MEDIA COVERAGE

2

PRESS COVERAGE PER HOTEL

POSITION AND PROMOTE

•

• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS

Below chart shows the number (unit) of adverts and editorials per hotel + CHR corporate for December 2023

50

45

Free

40

35

30

25

20

15

10

5

0

CHR

CBMP

CPM

CES

CLS

CHM

CMM

CTM

C Resorts

3

PAID PRESS COVERAGE PER HOTEL

POSITION AND PROMOTE

•

• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS

We have a total paid coverage of approximately € 14,700 , with an indicative reach of 1,532,694.

2.5

Paid

2

1.5

1

0.5

0

CBMP

CPM

CES

CHM

CMM

C Resorts

4

PRESS COVERAGE PER MARKET

Below chart shows the value of the adverts and editorials per market for the month of December 2023 for CHRG. We have a total free coverage of approximately € 995,646.37 with a total indicative reach of 126,002,106

30

€ 234,011.25 Reach: 15,235,251

Free

25

20

15

€ 387,136 Reach: 37,780,000

€ 3,470 Reach: 372,000

€ 175,896.12 Reach: 18,074,540

10

€ 9,790 Reach: 1,422,850

€ 172,200 Reach: 52,946,385

€ 13,143 Reach: 171,080

5

0

5

LOCAL MEDIA REPORT

During the month of December 2023, the following two press releases were sent to the local media :

"Music & Wine - Constance Hotels & Resorts organise une 5e édition haute en couleurs", "MCB Tour Championship - Peter Baker, le grand vainqueur de l'édition 2023 et de l'Ordre du Mérite du Legends Tour", The agency secured two interviews : Chef Patrick Travedy, the Executive Chef at C Mauritius in a supplement of Business Magazine, Lifestyle magazine, namely, "Des plats délicieusement raffinés!", where the latter was invited to provide recipes for the festive season.

Emmanuel Fortuno, sous-chef au Constance Belle-Mare Plage and winner of Bocuse D'Or Mauritius, was profiled in Dining Out, a supplement of Business Magazine.

The AVE (Advertising Value Equivalent) for this campaign was MUR 378,153

6

PRESS COVERAGE LOCAL MEDIA

To see full report Click Here

7

PRESS COVERAGE

INTERNATIONAL PRESS COVERAGE

Constance Hotels & Resorts (By Market)

United Kingdom

China

South Africa

• • • • • • • • •

The Print

Khaleej Times Online

• • • • • • • • • •

• • •

• • • • • •

Mail Online

lifebrands.co.za travelnews.co.za Getaway magazine

WeChat - BH_SCAS

worldwide.golf worldwide.golf worldwide.golf worldwide.golf worldwide.golf worldwide.golf

Golf Business News

Modern

Midlands Golfer

Weibo - Travel Zone WeChat - Gogo Shanghai

Golf Business News

Golf 365

Target Magazine WeChat - Bowu

UAE •

Women & Golf

Platinum Magazine Eat'n Stays

Golf Business News The Scottish Sun

Nabd (EG)

Russia

• • • • • • • • • • • • • • • • •

Waaynk

Golf Retailing

• • • • • • • • • •

Net newz Naz press Abc news

Safarin

Country & Town House

Germany

Nabd (EG)

• • • • • •

reisetipps

Car News 2Day

Italy

Food and Travel Fairway Explorer

Life 24

Siyahatcom Gheir (AR) Eat'n Stays

Dixnews

• • • • • • • • • • •

Travel Quotidiano viaggiarenews.com

GOLF LIVE GOLF LIVE

News regions Radar news Inform journal

Worldwide Golf Worldwide Golf Worldwide Golf Worldwide Golf Worldwide Golf Worldwide Golf Worldwide Golf Daily Guardian

magazine F siviaggia.it

Instagram Uwe Bornemeier (journalist for Sky Sport)

Videx news Set media

golfeturismo.it golfeturismo.it golfeturismo.it golfeturismo.it tuttosport.com tuttosport.com style.corriere.it

•

GOLF LIVE

Khaleej Times Online

Daily Guardian

9

INTERNATIONAL PRESS COVERAGE

Constance Hotels & Resorts (By Hotel) / C Resorts CHM • Travel Quotidiano • viaggiarenews.com • magazine F • siviaggia.it • lifebrands.co.za CHR • golfeturismo.it • golfeturismo.it • golfeturismo.it • golfeturismo.it • tuttosport.com

• • • • • • • • • • • • • • • • • • • • • • • • • •

Posh

• • • •

Fairway Explorer

golfeturismo.it golfeturismo.it golfeturismo.it golfeturismo.it tuttosport.com tuttosport.com

GOLF LIVE GOLF LIVE

Instagram Uwe Bornemeier(journalist for Sky Sport)

• • • • • • • • • • • • • • • • • • • • • •

tuttosport.com style.corriere.it travelnews.co.za

• • •

GOLF LIVE

Getaway magazine Worldwide Golf Worldwide Golf Worldwide Golf Worldwide Golf Worldwide Golf Worldwide Golf Worldwide Golf

Weibo - Travel Zone WeChat - Gogo Shanghai

CMM

Eat'n Stays

• • • • • •

Travel Quotidiano viaggiarenews.com

Waaynk

CPM

Safarin

magazine F siviaggia.it

•

Modern

Nabd (EG)

Car News 2Day

lifebrands.co.za

CES

Siyahatcom Gheir (AR) Eat'n Stays Net newz Naz press Abc news

Nabd (EG)

Daily Guardian

• •

Target Magazine WeChat - Bowu

CBMP •

Khaleej Times Online

Daily Guardian

WeChat - BH_SCAS

Mail Online

The Print

• • • • • • • • •

Golf Business News

CLS

Khaleej Times Online

Midlands Golfer

• •

reisetipps

worldwide.golf worldwide.golf worldwide.golf worldwide.golf worldwide.golf worldwide.golf

Golf Business News

Food and Travel

Life 24

Golf 365

Dixnews

Women & Golf

C Mauritius •

News regions Radar news Inform journal

Golf Business News The Scottish Sun

Getaway magazine

Golf Retailing

Videx news Set media

Country & Town House

10

SELECTION OF INTERNATIONAL PRESS CLIPPINGS

Constance Hotels & Resorts

Italy – golfeturismo.it • 1 page coverage

South Africa – lifebrands.co.za • 2 pages coverage

UK – Country & Town House • 2 pages coverage

11

SELECTION OF INTERNATIONAL PRESS CLIPPINGS

Constance Hotels & Resorts

China – Modern • 1 page coverage

UAE – Car News 2Day • 1 page coverage

Russia – Life24

•

2 pages coverage

12

Emmanuel Fortuno Sous Chef du Blue Penny Cellar - Constance Belle Mare Plage : «Perfectionniste, j’aime relever des défis pour améliorer mes compétences, d’où ma participation à la compétition Bocuse • Business Magazine Music & Wine - Constance Hotels & Resorts organise une 5e édition haute en couleurs • ilemauricetourisme.info • ionnews.mu • Memento.fr • Actu.mu • holidays-evasion.info • Week-End • Maurice-info.mu • L’Express TOURISME - Constance Hotels face à une compétition accrue aux Maldives • Le Mauricien PARRAINAGE - Constance Hotels, Resorts & Golf Les Lefébure privilégiés pour 2 ans • Week-End

Constance Hotels & Resorts LOCAL COVERAGE

MCB Tour Championship 2023 Ça va swinger au Constance Belle Mare Plage !

• • • • • • • • •

discover-invest.com

Ionnews.com

Bizweek

business.mega.mu

aparte.mu

Maurice-info.mu

L’Express

Le Défi Quotidien

Ionnews.mu

MCB Tour Championship : Peter Baker, le grand vainqueur de l’édition 2023 et de l’Ordre du Mérite du Legends Tour • L’Express • Le Défi Quotidien • Ionnews.mu • Memento.fr • Actu.mu • holidays-evasion.info • Bizweek • Le Mauricien

Des plats délicieusement raffinés! – Patrick Travady • Lifestyle

13

SELECTION OF LOCAL PRESS CLIPPINGS

Constance Hotels & Resorts

MCB Tour Championship : Peter Baker, le grand vainqueur de l’édition 2023 et de l’Ordre du Mérite du Legends Tour

Le Mauricien Coverage – December 2023

Ionnews.mu Coverage – December 2023

Bizweek Coverage – December 2023

14

SELECTION OF LOCAL PRESS CLIPPINGS

Constance Hotels & Resorts

Music & Wine - Constance Hotels & Resorts organise une 5e édition haute en couleurs

Actu.mu Coverage – November 2023

Maurice-info.mu Coverage – December 2023

L’Express Coverage – December 2023

15

ADVERTISING CAMPAIGNS

ADVERTORIALS

Constance Hotels & Resorts

Italy – ilsole24ore.com Advertorial

Russia – discovery-russia.ru Advertorial

17

ADVERTORIALS

Constance Hotels & Resorts

Italy – Tuttosport Advertorial

Italy – CORRIERE DELLO SPORT Advertorial

18

PRESS TRIPS

PRESS TRIPS

Constance Ephelia Seychelles

Constance Lemuria Seychelles

• Crush Mag | Wanted | Food&Home

• Golf Magazin Individual press trip Date: 04 – 06 December Journalists: Mr Ralf & Mrs Yvonne SCHWARZKOPF Country: Germany • Crush Mag | Wanted | Food&Home Group press trip Date: 04 – 05 December Journalists: Ms Maegan-Leigh Jacobs, Mr Matthew Ibbotson, Mr Steve Steinfeld, Ms Lucy Deeb Country: South Africa • Il Giornale | lI Sole 24 Ore | Elle.it. Dedicated press trip Date: 04 – 07 December Journalists: Barbara di Giglio, Mr. Roberto Iotti, Elena Pizzetti Country: Italy

Group press trip Date: 06 – 07 December Journalists: Ms Maegan-Leigh Jacobs, Mr Matthew Ibbotson, Mr Steve Steinfeld, Ms Lucy Deeb Country: South Africa

• Golf Magazin

Individual press trip Date: 04 – 06 December Journalists: Mr Ralf & Mrs Yvonne SCHWARZKOPF Country: Germany • Il Giornale | lI Sole 24 Ore | Elle.it. Dedicated press trip Date: 07 – 09 December Journalists: Barbara di Giglio, Mr. Roberto Iotti, Elena Pizzetti Country: Italy

20

PRESS TRIPS

Constance Ephelia Seychelles

Constance Lemuria Seychelles

• Business Class Individual press trip Date: 14 – 18 December Journalist: Mayada Abu Khaled, Hazem Sulaiman Country: Qatar • SpaChinaMagazine | SpaChinaAward Individual press trip Date: 14 – 16 December Journalist: Karen Kuang, Jane Wang Country: China

• Business Class Individual press trip Date: 14 – 18 December Journalist: Mayada Abu Khaled, Hazem Sulaiman Country: Qatar

Constance Moofushi Maldives

• FORBES CZ

Individual press trip Date: 15 - 22 December Journalist: Mrs Tereza Barosova Country: Czech Republic

21

PRESS TRIPS

Constance Belle Mare Plage

C Mauritius

• TheLazyMakoti| CookingWithZanele

• Origin Magazine

Dedicated press trip Date: 02 – 05 December

Individual press trip Date: 30 November – 03 December Journalist: Mr Michel LEVEL & Miss Maranda PLEASANT Country: UK • Flair | Travelvalley.nl | Marie Claire | Travelbook | Manify.nl Dedicated press trip Date: 01 – 03 December Journalist: Irene Boskma, Lieke Pijnappels, Saar Langkamp, Sophie van der Werff, Daan de Wilde, Mijke de Jong Country: Benelux

Influencers: Ms Sewela Mogau Seshoene, Ms Zanele Glenrose Van Zyl & Mr Josaya Kgaugelo MATHE Country: South Africa

• CHEF NTI

Dedicated press trip Date: 11 – 14 December Influencer: Ms NthabisengMavis RAMABOA Country: South Africa

22

EVENTS

11 – 18 DECEMBER 2023

CORPORATE EVENT MUSIC & WINE

24

NOVEMBER 2023

PR EVENT IN TURKEY

GOLF EVENT

SPA CHINA SUMMIT

25

4 DECEMBER 2023

PR EVENT IN RUSSIA

WHITE SPOSAAWARDS

Constance Moofushi is the best wedding destination hotel according to White Sposa magazine. Constance Belle Mare Plage took third place in the nominees “Best hotel for a wedding abroad” according to White Sposa magazine.

26

11 DECEMBER 2023

PR EVENT IN TURKEY

WINE TASTING EVENT WITH BLOGGERS

SPA CHINA SUMMIT

27

14 DECEMBER 2023

PR EVENT IN RUSSIA

COLLABORATION WITH CALZEDONIA SWIMSUITS

SPA CHINA SUMMIT

28

14 – 16 DECEMBER 2023

PR EVENT IN CZECH REPUBLIC KARLOVYVARY FILM FESTIVAL

29

UPCOMING CORPORATE EVENTS

CONSTANCE HOTELS & RESORTS

• Constance Festival Culinaire – 9 th to 16 th March 2024

• Golf &Wine – 14 th to 20 th April 2024 (Constance Belle Mare Plage)

La Paulée – 12 th to 19 th May 2024

•

• Escapade Gourmande – 11 th to 15 th August 2024 (Constance Moofushi Maldives)

• Escapade Gourmande – 15 th to 18 th August 2024 (Constance Halaveli Maldives)

• Golf &Wine – 15 th to 22 nd December 2024 (Constance Lemuria Seychelles)

CRESORTS

• C Kite Festival – 27 th June to 1 st July 2024

30

THANK YOU

Communication Department