Report of February 2023
Explore a world of natural luxury
COMMUNICATION REPORT FEBRUARY 2023
OVERVIEW
- To maintain the visibility for CHR brand and support all the hotels with strong editorial. -To maximize visibility on C Mauritius and C Resorts Brand
Press Releases : 1.
CHR Coverage:
4 th edition of Music & Wine
- Editorials in key travel titles & lifestyle press such as: ViaggiOff, Le Figaro, Business Traveller, Eat'n Stays .
2.
Constance Festival Culinaire – The iconic gastronomic competition is back
GOALS
Collaterals : 1.
Working on: 1. Constance Festival Culinaire
Updated AIP of CMM – English & Italian versions
- C RESORTS Coverage - Editorial in key travel titles & lifestyle press such as: The Telegraph UK.
2.
Updated AIP of CBMP – Italian version
3.
Updated CTM factsheet – Italian version
BRAND CONTENT
MEDIA COVERAGE
2
DIRECT ADVERTISING & EDITORIAL
POSITION AND PROMOTE
•
• STRENGTHEN THE POSITIONING OF CONSTANCE HOTELS & RESORTS BRAND IMAGE • GENERATE AWARENESS
Below chart shows the number (unit) of adverts and editorials per hotel + CHR corporate for February 2023
25
Paid
Free
20
15
10
5
0
CHR
CBMP
CPM
CES
CLS
CHM
CMM
CTM
C Resorts
3
DIRECT ADVERTISING
Below chart shows the value of the adverts and editorials per market for the month of February 2023. We have a total coverage of approximately € 850,908.92 , with a total indicative reach of 54,646,642
35
Free
Paid
30
25
20
€ 608,349.25 Reach : 11,437,900
€ 134,376.44 Reach: 16,218,815
15
€ 68,565 Reach: 20,127,174
10
€ 11,300 Reach: 2,474,000
€ 17,600 Reach: 174,266
€ 10,718.23 Reach: 4,214,487
5
0
4
SELECTION OF INTERNATIONAL PRESS CLIPPINGS
Constance Hotels & Resorts
France – Le Figaro • ½ page coverage
Germany – Elite-Blog • 1 page coverage
UAE – Nabd (EG) 1 page coverage
Italy – Viaggi Off 1 page coverage
5
SELECTION OF INTERNATIONAL PRESS CLIPPINGS
Constance Hotels & Resorts
Russia – Business Traveller 2 pages coverage
Russia – Business Traveller 2 pages coverage
6
OTHER INTERNATIONAL COVERAGE
Constance Hotels & Resorts
France •
Italy •
Germany •
UAE
lefigaro.fr
advtraining.it
Weser Kurier
• • •
industrie-hoteliere.com
• • • • • • • • • • • • •
Travel & Tourism News Middle East
• • • • • • • • • • • •
corriere.it
• • •
Elite Blog Gastro.de
lechef.com
Ajman News
pambianconews.com
Top Chef sur 6play – Spot TV 15 secondes
Travel & Tourism News Middle East
viaggioff.it
genussmaenner.de
Gheir (AR)
ttgitalia.com
•
2 pages coverage in magazine Infrarouge
Eat'n Stays (AE-ar) Eat'n Stays (AE-en)
travelquotidiano.com
pasticceriainternazionale.com
Arqam
Advtraining.it
Russia •
Nabd (EG)
famelici.it
informburo guruturizma
Travel Mission
ilsole24ore.com
• •
Nabd (EG)
lifestar.it
2 pages coverage in magazine Business Traveller 2 pages coverage in magazine Business Traveller
Jawlatt shoofee
sarahscaparone.com
lifestar.it
•
Sayidaty Online
UK • ¼ page coverage in magazine Country Life • ½ page coverage in magazine Newsweek
7
SELECTION OF LOCAL PRESS CLIPPINGS
Constance Hotels & Resorts
Constance Culinary Festival: the event for seasoned gourmets is back! Luxury-in-Mauritius – February 2023
Recyclage de capsules de café : Nespresso récompense ses clients B2B et particuliers, les plus engages Defivert defimedia – February 2023
Constance Hotels & Resorts : 10 sommeliers décrochent la certification 1 de l’ASI Actu.mu – February 2023
8
SELECTION OF LOCAL PRESS CLIPPINGS
Constance Hotels & Resorts
Constance Hotels & Resorts À L’avant -Garde Du Développement Durable La Gazette Mag – February 2023
Maurice décroche la 15e place à la Coupe du monde de la pâtisserie Pravesh Gokhoola, Shivam Marooday et Stéphane Labastide racontent leur aventure humaine et gourmande 5 Plus – February 2023
Nouvelle édition Music & Wine : Quand le vin et la musique s’accordent ! ION News – February 2023
9
OTHER LOCAL COVERAGE
Constance Hotels & Resorts
Maurice décroche la 15e place à la Coupe du monde de la pâtisserie Pravesh Gokhoola, Shivam Marooday et Stéphane Labastide racontent leur aventure humaine et gourmande
Nouvelle édition Music & Wine : Quand le vin et la musique s’accordent • lemauricetourisme.info • Bizweek (05.02) Pg 9 - Haut de page, à droite • lemauricien.com • mauritiushindinews.com • discover-invest.com • actu.mu • ionnews.mu • memento.fr • lagazette-mag.io • holidays-evasion.info • maurice-info.mu Constance Hotels & Resorts : 10 sommeliers décrochent la certification 1 de l’ASI • actu.mu • ilemauricetourisme.info • maurice-info.mu • memento.fr
World Wetlands Day 2023
•
nation.sc
Finale du Bocuse d’Or : l’île Maurice s’est hissée au 19e rang
• •
5-Plus Pg 4 - Pleine page
5plus.mu
• • •
holidays-evasion.info
• Le Mauricien Pg 4 - A gauche de page
L’Express Pg 17 - Bas de page Week-End Pg 41 - pleine page
Constance Hotels & Resorts À L’avant Garde Du Développement Durable
À propos de Constance Cellar
• La Gazette Mag Février Pg 20-21 - 2 pages • holidays-evasion.info • actu.mu • memento.fr • lagazette-mag.io • Le Mauricien Pg 12 - haut de page
•
holidays-evasion.info
Travailler Autrement ! Vincent de Marasse Enouf, DRH de Constance Hotels & Resorts • La Gazette Mag Février Pg 22-29-Dossier de 8 pages
10
PRESS TRIPS
Constance Ephelia Seychelles
Constance Belle Mare Plage
•
Individual Press trip 27 Feb to 01 March 2023 Media: Czech Golf Journalists
• CHR Presstrip from Access Russia 24 February to 26 February 2023
Media: Forbes Kazakhstan, Esquire Kazakhstan, Tengri news,
•
Dedicated Press trip 03 February to 05 February 2023 Media: 02 Russian influencers + 01 videographer
Harper's Bazaar Kazakhstan
Constance Lemuria Seychelles
Constance Prince Maurice
• CHR Presstrip from Access Russia 20 February to 22 February 2023
•
Dedicated Press trip
05 February to 07 February 2023
Media: Forbes Kazakhstan, Esquire Kazakhstan, Tengri news,
Media: 02 Russian influencers + 01 videographer
Harper's Bazaar Kazakhstan
11
NEW PHOTO SHOOTING CONSTANCE MOOFUSHI MALDIVES
PHOTO SHOOTING DONE ON OCTOBER 2022
NEW VIDEOAVAILABLE ONYOUTUBE CONSTANCE MOOFUSHI MALDIVES
SHOOTING DONE ON OCTOBER 2022
Click on link to play • All Inclusive Hotel
13
NEW PHOTO SHOOTING CONSTANCE HALAVELI MALDIVES
PHOTO SHOOTING DONE ON OCTOBER 2022
NEW VIDEOAVAILABLE ONYOUTUBE CONSTANCE HALAVELI MALDIVES
SHOOTING DONE ON OCTOBER 2022
Click on link to play • Luxury Hotel
15
C RESORTS
16
SELECTION OF INTERNATIONAL PRESS CLIPPINGS
C Resorts
1 page coverage in The Telegraph UK UK – February 2023
17
Press Trips
C Mauritius
•
CHR Dedicated Presstrip
01 February to 03 February 2023
Media: 02 Russian influencers + 01 videographer
RECAP OF EVENTS FORYEAR 2023
CONSTANCE HOTELS & RESORTS
• Constance Festival Culinaire : 11 to 19 March
•
Golf &Wine : 16 to 23 April
•
La Paulée : 15 to 20 May
• MCBTour Championship-Mauritius : 4 to 10 December
C RESORTS
•
C Kite Festival : 14 to 17 July
19
THANK YOU
Communication Department
Made with FlippingBook - Online catalogs