MONTHLY REPORT OCTOBER 2025

1 E-BUSINESS MONTHLY REPORT | OCTOBER 2025

SUMMARY

01. Website Performance 02. Online Reputation Management 03. Social Media 04. CRM & Loyalty 05. Editorial & Partnerships

2

WEBSITE PERFORMANCE

3

CONSTANCEHOTELS.COM

WEBSITE PERFORMANCE OVERVIEW – OCTOBER 2025

4

CONSTANCEHOTELS.COM

TRAFFIC ACQUISITION BREAKDOWN – OCTOBER 2025

5

CONSTANCEHOTELS.COM

HIGHLIGHTS

* PPC = Pay Per Click: Advertising method where the brand pay each time a user click on the advertising.

6

CONSTANCEHOTELS.COM

CHANNEL PERFORMANCE SUMMARY – OCTOBER 2025

All Conversions (month over month)

Pay Per Click Results (month over month)

Organic Traffic (year over year)

▼ -4.7%

New Organic Users

44.3K

▲ 31.1%

Transactions

364

▼ -3.6%

Transactions

86

▲ 41.1%

Revenue

€ 1.88M

▲ 1.9%

Revenue

€ 432K

▼ -4.7%

Organic sessions

73K

▼ -41.8%

Conversion rate

0.08%

▲ 22.9%

Ads Spend

€ 10.91K

▲ 16.0%

Transactions

116

ROAS

3963% -17.1%

▲ 2.5%

Cost per click

€0.23

Conclusion – OCTOBER 2025

Overall performance strengthened this month, with solid growth in both transactions and revenue across channels. Paid search remains under pressure due to higher costs and lower efficiency, yet still managed to deliver a revenue increase, showing steady demand. Organic traffic continues to provide stable volume with improved transaction levels. These trends confirm good market interest and highlight the need to refine paid investments to further improve ROAS in the coming weeks.

7

C-RESORTS.COM

WEBSITE PERFORMANCE OVERVIEW – OCTOBER 2025

8

C-RESORTS.COM

TRAFFIC ACQUISITION BREAKDOWN – OCTOBER 2025

9

CONSTANCEHOSPITALITY.COM

WEBSITE PERFORMANCE OVERVIEW – OCTOBER 2025

10

CONCLUSIONS

WEBSITE PERFORMANCE SUMMARY – OCTOBER 2025

Constancehotels.com Revenue continued to grow year-on-year, supported by strong organic and direct performance, even as PPC efficiency softened.

Constancehospitality.com Performance remained steady overall, with stable traffic levels and consistent engagement across the month.

C-resorts.com Traffic and engagement increased, driving improved visibility, while revenue remained stable with balanced contributions across channels.

11

ONLINE REPUTATION MANAGEMENT

12

CONSTANCE HOSPITALITY MANAGEMENT

GUEST REVIEW SUMMARY – OCTOBER 2025

13

CONSTANCE HOSPITALITY MANAGEMENT

REVIEW RESPONSE PERFORMANCE – OCTOBER 2025

14

CONSTANCE HOSPITALITY MANAGEMENT

RESPONSE RATES BY REVIEW TYPE – OCTOBER 2025

15

CONSTANCE HOSPITALITY MANAGEMENT

REVIEW SOURCES & RESPONSE TIMES – OCTOBER 2025

15

CONSTANCE HOSPITALITY MANAGEMENT

REVIEW SCORES & COMPETITIVE INDEX - OCTOBER 2025

17

CONSTANCE HOSPITALITY MANAGEMENT

SEMANTIC ANALYSIS – OCTOBER 2025

18

CONCLUSIONS

GUEST SATISFACTION METRICS – OCTOBER 2025

Guest Satisfaction Sentiment improved this month, with strong positive feedback across experience, staff and room comfort. Food & beverage remains the main driver of negative mentions but overall perception continues to strengthen.

•

Management Response Response rates stayed high and consistent across platforms, with stable turnaround times and nearly full coverage of guest reviews.

•

Overall Guest experience remained strong in October, marked by improved sentiment, solid service delivery and sustained engagement despite a slight decline in total review volume.

19

CHR SOCIAL MEDIA STATISTICS

20

FACEBOOK

▲ 0.1%

Followers

335K

▲ 136.5%

Page reach

39.1M

▲ 102.5%

Page visits

79.3K

▲ 280.4%

Impressions

101.7M

▲ 1.7K%

Engagement

80.1K

21

FACEBOOK

TOP POSTS

22

INSTAGRAM

239.1K

▲ 0.2%

Followers

20.9M

▲ 539.9%

Account reach

49.2K

▲ 40%

Page visits

40.6M

▲ 325%

Impressions

10.9K

▼ 4.4%

Engagement

9K

▼ 2.9%

Posts’ Likes

184.6K

▲ 28.4%

Story Impressions

23

INSTAGRAM

TOP POSTS

24

PINTEREST

TOP BOARDS

Subscribers

1.2K

▲ 0.1%

Monthly Viewers

117.2K

▼ 23.1%

Impressions

153.1K

▼ 6.7%

Engagement

647

▼ 11%

Engaged Audience

564

▼ 14%

Saves

54

▲ 5.8%

25

YOUTUBE

Where the heart stays – 50 years of Constance Hotels & Resorts Most watched video

Total audience

3K

▲ 0.2%

Video views

564.9K

▲ 531.5%

Total Impressions

35.5K

▲ 3.5%

Click on images to view posts online

26

FACEBOOK PAGE PER HOTEL

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OVERVIEW

Hotel

Page followers

Page visits

Reach

Impressions

Engagement

CBMP

20.4K ▲ 0.5%

8K ▲ 19.3%

27.2K ▼ 69.2%

62.8K ▼ 82.8%

1.6K ▼ 43.2%

CPM

14.2K ▲ 0.9%

3.8K ▲ 2.7%

78.4K ▼ 7.6%

81.3K ▼ 68.5%

1.2K ▼ 19.5%

CHM

9.3K ▲ 0.4%

2.4K ▲ 68.6%

18.2K ▲ 4%

68.7K ▲ 19.4%

2.4K ▼ 44.1%

CMM

10.6K ▲ 0.9%

4.5K ▼ 31.6%

14.9K ▼ 87.7%

38.6K ▼ 87.5%

1.6K ▼ 31.3%

CLS

7.1K ▲ 0.5%

1.1K ▲ 40.7%

5.2K ▼ 17%

10.1K ▼ 39.3%

2.9K ▲ 5.5%

CES

5.9K ▲ 0.6%

1.3K ▲ 46.4%

5.9K ▼ 20.5%

17K ▼ 68%

1.2K ▲ 40%

CTM

10.5K ▲ 0.3%

2.3K ▲ 63.8%

35.6K ▼ 59%

93.9K ▼ 57.9%

8.1K ▼ 50.8%

CSM

10.9K ▲ 0.1%

581 ▼ 30.4%

135.1K ▲ 129.3%

209.9K ▲ 162.7%

4.2K ▲ 75%

CTR

11.6K ▲ 0.1%

1.2K ▼ 36.8%

38.6K ▲ 56.2%

119.1K ▲ 51.3%

2.7K ▲ 143.5%

28

FACEBOOK

TOP POSTS

Click on images to view posts online

29

INSTAGRAM PAGE PER HOTEL

30

OVERVIEW

Hotel

Page followers

Page visits

Reach

Impressions

Engagement

CSM

6.4K ▲ 0.2%

271 ▼ 26.4%

2.2K ▼ 42.1%

17.4K ▼ 53.8%

300 ▼ 16.2%

CTR

14.7K ▼ 0.1%

3.3K ▲ 27.5%

9K ▼ 10.8%

20.6K ▼ 18.2%

168 ▼ 44%

31

INSTAGRAM

TOP POSTS

32

WHERE THE HEART STAYS

33

OVERVIEW

October marked the rollout of Constance Hotels & Resorts’ 50th Anniversary campaign, “Where the Heart Stays.” Throughout the month, we showcased touching testimonials from our loyal repeater guests and encouraged our community to share their most memorable Constance moments as part of a dedicated giveaway.

TOP POSTS

80

Published items

84.4M

Impressions

7.5M

Engagements

897K

Link Clicks

34

OVERVIEW

INFLUENCER HIGHLIGHTS

A screenshot of a cellphone

AI-generated content may be incorrect.

Some of our long-standing influencer partners also joined the 50th Anniversary campaign, including Manon (winner of Le Meilleur Pâtissier Season 11), Nicolas (well-known pastry chef), Madeleine (travel creator with 1M followers), pastry chef Thomas Alphonsine and local influencer Katia. Their content helped extend the reach of “Where the Heart Stays” and added authentic, personal stories to the overall narrative.

35

CONCLUSIONS

INSIGHTS

Best performing posts: This month, posts highlighting the 50th anniversary celebrations and guest testimonials were the most engaging, reflecting excitement for the milestone and strong guest loyalty. Facebook & Instagram: KPIs for Constance Hotels & Resorts increased significantly in October, driven by the “50 Years – Where the Heart Stays” campaign. The campaign generated impressive results, including over 897K link clicks across posts, achieved at exceptionally low costs per result. Upcoming Focus Area: In November, we continue to celebrate the 50 th anniversary of Constance Hotels & Resorts with our MARRS campaign.

36

C RESORTS

37

FACEBOOK

OVERVIEW

Page followers

Page visits

Reach

Impressions

Engagement

C Resorts

11,4K ▲ 0.97%.

1K ▼ 34.9%

174.8K ▼ 17.1%

385,874 ▲ 83.8%.

2,348 ▼ 74.8 %

C Mauritius

10,1K ▲ 1.31%.

5,4K ▲ 36.4%.

205,4K ▼ 26.5 %

458,099 ▼ 15.1 %

5,047 ▼ 46.2 %

C Rodrigues

16K ▲ 2.18%.

5K ▲ 37.9%.

183.3K ▼ 15.4 %

509,581 ▲ 6.03%.

15,282 ▼ 41.5 %

38

FACEBOOK

TOP POSTS – C RESORTS

Click on images to view posts online

39

FACEBOOK

TOP POSTS – C MAURITIUS

Click on images to view posts online

40

FACEBOOK

TOP POSTS – C RODRIGUES

Click on images to view posts online

41

INSTAGRAM

OVERVIEW

Stories Impression s

Impression s

Engagemen t

Followers Page visits

Reach

Posts saves

13.6K ▲ 0.088%

657 ▲ 1.2%

41.1K ▼ 8.7%

104,113 ▲ 9.5%

136 ▼ 15%

4 ▼ 55.6 %

10,632 ▲ 428.7%

C Resorts

3,6K ▲ 4.08%

2,800 ▼ 14.2%

34,000 ▼ 26.7%

193,194 ▼ 13.5%

613 ▼ 25.2%

19 ▼ 38.7%

31,598 ▲ 8.3%

C Mauritius

3,2K ▲ 2.25%

621 ▼ 30.2%

35K ▲ 24.1%

108,230 ▲ 41.3%

292 ▲ 6.96%

4 ▼ 20%

C Rodrigues

2,051

42

INSTAGRAM

TOP POSTS – C RESORTS

43

Click on images to view posts online

INSTAGRAM

TOP POSTS – C MAURITIUS

44

Click on images to view posts online

INSTAGRAM

TOP POSTS – C RODRIGUES

45

Click on images to view posts online

CONCLUSIONS

INSIGHTS

October Overview: October showed a general decline in both reach and engagement across our accounts. This shift suggests that our recent content resonated less with audiences compared to previous months. The month points to a need for refreshed formats and stronger creative direction. Facebook Highlights: Facebook activity softened this month, with fewer interactions across pages. However, overall visibility remained steady, showing that our audiences are still seeing the content even if they engage less. Instagram Highlights: Instagram also experienced lower engagement, but certain formats — especially Stories — continued to attract strong attention. This confirms that the audience is still present and responsive, particularly to more dynamic and spontaneous content. Upcoming Focus Areas: Next month, we will review all recent content to better understand which styles, topics and tones work best. This analysis will help us refine our strategy, strengthen engagement, and guide the creation of more effective content moving forward.

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CHR SOCIAL MEDIA STATISTICS CHINA

47

WECHAT

ORGANIC+PAID TRAFFIC

Follower No.

7,144 ▲ 0.07%

New followers

47 ▼ 81%

Follower lost

42 ▲ 100%

CBMP & CPM – Enjoy the slow-paced holiday as celebrity Mr. ZHU Yilong at CHR in Mauritius

Total impressions

3,532 ▲ 0.6%

Total engagements

250 ▲ 44.5%

CHM – Spa center

CHR – 50 th year anniversary & Where the heart says campaign

48

WECHAT – MINI PROGRAM

ORGANIC TRAFFIC

Top 5 Access Sources

200

180

Monthly total page visits

5,474 ▼ 39%

165

160

140

Total Users

4,962 ▲ 2.1%

117

120

100

New Users

104 ▼ 43%

80

60

46

43

41

Forwards

11 ▼ 42%

40

20

Average visit duration

196 seconds ▼ 79%

0

Recently used

Search WeChat Dialogue Others

WeChat menu

Recently used Search WeChat Dialogue Others WeChat menu

49

LITTLE RED BOOK

TOP 3 POSTS WITH HIGHEST IMPRESSIONS

Follower No.

4,526 ▲ 7.4%

Impressions

63K ▲ 50%

Views

5,929 ▲ 52%

Likes

1,575 ▲ 135%

Comments

38 ▲ 72%

Add to Bookmark

255 ▲ 43%

Forwards

45 ▼ 8%

New followers

334 ▲ 2%

CBMP – Explore the underwater as Mr. ZHU Yilong

CMM – Indulge in the fantasy blue world in Maldives

CMM – Coral planting collaboration with MARS

Follower lost

35 ▲ 40%

50

PAID ADS FOR CMM & CHM

LRB (10.1-10.30)

Total impressions

54,162

CTR

6.81%

CPC

CNY 3.79

Total engagements

1,985

CPE

CNY 7.05

51

Journey of Healing

WEIBO

TOP 3 POSTS WITH HIGHEST VIEWS

Follower No.

104.8K

Impressions

25.4K ▼ 11%

Engagements

4 ▼ 20%

New followers

10 =

CLS – HUNA Bar

CMM – Indulge in the fantasy blue world in Maldives

CTM – Isolated holiday

52

CONCLUSIONS

INSIGHTS

October overview : The follower acquisition on all platforms have been stably increased. Due to the continuous promotion of magazine shooting for the famous celebrity Mr. ZHU Yilong with CNT, the posts have received very high views and engagements especially on LRB by organic traffic. However, there’s a decrease in the performance of WCMP due to the cease of paid social ad on WeChat while Weibo also showed a relatively decrease due to the National Day Holiday despite the increase in frequency of posting. From content perspective, CMM and CHM remain the main focus of CHR account. Upcoming Focus Areas: In November, we will focus on the 50 th anniversary of CHR and the promotion of MCB.

53

CRM & LOYALTY

54

ECHO PRIVILEGE CLUB

LOYALTY PROGRAMME STATISTICS

55

EMAIL CAMPAIGN

CONSTANCE NEWSLETTER: 50 YEARS — YOUR STORY, OUR HISTORY

Delivered

69,042

Bounce Rate

8.83%

Opt-Out Rate

0.40%

Open Rate

49.6%

Link Clicked Rate

3.1%

56

CONCLUSIONS

INSIGHTS

• By end of October, Echo Privilege Club surpassed 16k members, reflecting a strong month-on-month growth.

• We also noted an improvement in Duve upsell performance following recent refinements and ongoing close monitoring.

• In collaboration with the IT team, we initiated the early implementation phase of Salesforce, our new CRM and Loyalty platform, in October.

Looking ahead:

• The E-Business and IT will carry on with the implementation of SalesForce, with a projected go-live in late Q2 2026.

• As part of the C-Resorts Digital Guest Journey review, we will optimize our automated communication strategy, refine the omnichannel guest experience, strengthen our upsell initiatives, and enhance the check-in process.

57

EDITORIAL & PARTNERSHIPS

58

BLOG

59

NEWS

60

NEWS

61

PARTNER PROMO

62

ACTIVE PARTNERS 2025

63

COMING UP

Participating Hotels: Constance Prince Maurice Constance Lemuria Seychelles Constance Halaveli Maldives

Both Constance Prince Maurice & Constance Lemuri have already been approved by Michelin Inspectors and we are now establishing a partnership with both properties.

Constance Halaveli is still under review.

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THANK YOU

E-Business ebusiness@constancehotels.com